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Author: Tom F. Richardson
Publisher: Elsevier
ISBN: 1483100502
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media. The book will be of great interest to government employees who are in the public relations department.
Author: Tom F. Richardson
Publisher: Elsevier
ISBN: 1483100502
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media. The book will be of great interest to government employees who are in the public relations department.
Author: David Walker
Publisher: Pitman Publishing
ISBN: 9780273625223
Category : Communication
Languages : en
Pages : 146
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Book Description
This text is designed to help local government managers to develop a positive public relations strategy. It aims to help them to prevent the negative press coverage that is sometimes associated with local authorities and it covers all aspects of PR.
Author: John Brown
Publisher: Kogan Page Publishers
ISBN: 0749466170
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
Author: William H. Gilbert
Publisher: International City/County Management Association(ICMA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Author: Bob Franklin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Author: Mordecai Lee
Publisher: Routledge
ISBN: 1000394964
Category : Political Science
Languages : en
Pages : 287
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Book Description
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Author: Mordecai Lee
Publisher: CRC Press
ISBN: 1420062786
Category : Political Science
Languages : en
Pages : 456
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Book Description
Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in t
Author: Adekunle O. Salu
Publisher:
ISBN:
Category : Local government
Languages : en
Pages : 244
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Book Description
Author: Dick Fedorcio
Publisher:
ISBN: 9780582081918
Category : Local government
Languages : en
Pages : 106
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Book Description
Author: Geoffrey A. H. Lewis
Publisher: Random House Business
ISBN: 9780220662325
Category : Government publicity
Languages : en
Pages : 156
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Book Description