Public Relations for Community/junior Colleges PDF Download
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Author: Fred A. Woodress
Publisher:
ISBN:
Category : Community colleges
Languages : en
Pages : 86
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Book Description
Author: Fred A. Woodress
Publisher:
ISBN:
Category : Community colleges
Languages : en
Pages : 86
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Book Description
Author: Allan Jordan Orler
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 168
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Book Description
Author: William A. Harper
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 232
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Book Description
This nine-chapter monograph suggests public relations strategies for two-year colleges. After Chapter I sets forth the need for public relations programs to communicate with various audiences, Chapter II examines the terminology, objectives, and nature of public relations, considers the advisory role of the public relations officer, and identifies some unique characteristics of two-year institutions' public relations. Chapter III outlines the components of a public relations effort, which include management, counsel, public information, publications, public speeches, speakers' bureaus, special events, culture and entertainment, alumni and employee relations, and fund raising. This chapter goes on to consider ways of combining these components into an effective program. The qualifications, sources, and job descriptions of the public relations director and staff are discussed in Chapter IV, which also considers multicampus operations and evaluation methods. Chapter V urges a public relations consciousness among staff, faculty, students, and trustees, and Chapter VI discusses relations with community groups (e.g., labor, government, donors, and churches). Chapter VII reviews press criticism, fund drives, student recruitment, foundations, student protest, collective bargaining, and faculty dissent. Chapter VIII stresses the need for good relations with national media, while Chapter IX concludes with several challenges for the community college present. Chapters I through VIII conclude with specific topic-related guidelines. (KL)
Author: Louis W. Bender
Publisher:
ISBN:
Category : Community colleges
Languages : en
Pages : 132
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Book Description
Author: Elizabeth Lawson Buchan
Publisher:
ISBN:
Category : Schools
Languages : en
Pages : 372
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Book Description
Author: Walter Price Smith
Publisher:
ISBN:
Category : Junior colleges
Languages : en
Pages : 316
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Book Description
Author: A. Westley Rowland
Publisher:
ISBN:
Category : Schools
Languages : en
Pages : 408
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Book Description
Author: Dal Martin Herring
Publisher:
ISBN:
Category : College publicity
Languages : en
Pages : 296
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Book Description
Author: Sidney Kobre
Publisher: Hastings House Book Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 476
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Book Description
Author: Journal of School Public Relations
Publisher: Rowman & Littlefield
ISBN: 1475824173
Category : Reference
Languages : en
Pages : 91
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Book Description
The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
