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Author: Anne Barron
Publisher: John Benjamins Publishing
ISBN: 9027256276
Category : Language Arts & Disciplines
Languages : en
Pages : 361
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Book Description
Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to never ever drink and drive, to slow down and to learn to say no. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.
Author: Anne Barron
Publisher: John Benjamins Publishing
ISBN: 9027256276
Category : Language Arts & Disciplines
Languages : en
Pages : 361
Get Book Here
Book Description
Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to never ever drink and drive, to slow down and to learn to say no. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.
Author: Kathleen A. Hansen
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 344
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Book Description
"Behind the Message" is a thoroughly revised and updated text based on the highly regarded "Search Strategies in Mass Communication, " used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of "Search Strategies." It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages. Features A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process. Case studies of the information strategy process illustrate how each information contributor's materials are used in messages. A case study is included in the appendix that allows students to see concrete examples of the search process as applied to news and strategic communications messages. Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.
Author: Jan Renkema
Publisher: John Benjamins Publishing Company
ISBN: 9027263108
Category : Language Arts & Disciplines
Languages : en
Pages : 471
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Book Description
This new edition of Introduction to Discourse Studies (IDS) is a thoroughly revised and updated version of this successful textbook, which has been published in four languages and has become a must-read for anyone interested in the analysis of texts and discourses. Supported by an international advisory board of 14 leading experts, it deals with all main subdomains in discourse studies, from pragmatics to cognitive linguistics, from critical discourse analysis to stylistics, and many more. The book approaches major issues in this field from the Anglo-American and European as well as the Asian traditions. It provides an ‘academic toolkit’ for future courses on discourse studies and serves as a stepping stone to the independent study of professional literature. The chapters are subdivided in modular sections that can be studied separately. The pedagogical objectives are further supported by over 500 index entries covering frequently used concepts that are accurately defined with examples throughout the text; more than 150 test-yourself questions, all elaborately answered, which are ideal for self-study; nearly 100 assignments that provide ample material for lecturers to focus on specific topics in their courses. Jan Renkema is Emeritus Professor of Discourse Quality at the Department of Communication and Information Sciences at Tilburg University, The Netherlands. He is also editor of Discourse, of Course (2009) and author of The Texture of Discourse (2009). In 2009, a Chinese edition of Introduction to Discourse Studies was published by Shanghai Foreign Language Education Press. Christoph Schubert is Full Professor of English Linguistics at Vechta University, Germany. He is author of an Introduction to English text linguistics (2nd ed. 2012) and co-editor of Pragmatic Perspectives on Postcolonial Discourse (2016) and Variational Text Linguistics (2016).
Author: Laurie J Wilson
Publisher:
ISBN: 9781465297747
Category : Communication in management
Languages : en
Pages : 0
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Book Description
The basic principles of researched-based strategic planning remain unchanged
Author: Brian T. Denton
Publisher: Springer Science & Business Media
ISBN: 1461458854
Category : Business & Economics
Languages : en
Pages : 542
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Book Description
From the Preface: Collectively, the chapters in this book address application domains including inpatient and outpatient services, public health networks, supply chain management, and resource constrained settings in developing countries. Many of the chapters provide specific examples or case studies illustrating the applications of operations research methods across the globe, including Africa, Australia, Belgium, Canada, the United Kingdom, and the United States. Chapters 1-4 review operations research methods that are most commonly applied to health care operations management including: queuing, simulation, and mathematical programming. Chapters 5-7 address challenges related to inpatient services in hospitals such as surgery, intensive care units, and hospital wards. Chapters 8-10 cover outpatient services, the fastest growing part of many health systems, and describe operations research models for primary and specialty care services, and how to plan for patient no-shows. Chapters 12 – 16 cover topics related to the broader integration of health services in the context of public health, including optimizing the location of emergency vehicles, planning for mass vaccination events, and the coordination among different parts of a health system. Chapters 17-18 address supply chain management within hospitals, with a focus on pharmaceutical supply management, and the challenges of managing inventory for nursing units. Finally, Chapters 19-20 provide examples of important and emerging research in the realm of humanitarian logistics.
Author: George Haddow
Publisher: Butterworth-Heinemann
ISBN: 0124079253
Category : Political Science
Languages : en
Pages : 282
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Book Description
Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, as well as to the media, reduces risk, saves lives and property, and speeds recovery. Disaster Communications in a Changing Media World, Second Edition, provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. Disaster Communications in a Changing Media World, Second Edition, illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media. - Includes case studies from recent disasters including Hurricane Sandy, the 2011 tsunami in Japan, and the Boston Marathon bombings - Demonstrates how to use blogs, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis - Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector - Updated information in each chapter, especially on how social media has emerged as a force in disaster communications
Author: Edward W. Maibach
Publisher: SAGE
ISBN: 9780803953987
Category : Language Arts & Disciplines
Languages : en
Pages : 324
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Book Description
The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Transportation and Related Agencies Appropriations
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1250
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Book Description
Author: Margaretha Järvinen
Publisher: Routledge
ISBN: 1351870556
Category : Social Science
Languages : en
Pages : 205
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Book Description
How can 'binge drinking' be explained and understood? Is alcohol consumption related to the particular cultural characteristics of some European countries? Should heavy drinking cultures be seen as a mainstream youth phenomenon or as marginal - and is this different in different countries? A team of leading researchers addresses these questions and more in their analysis of the alcohol consumption patterns of European young people. Alcohol consumption is an important marker of transition from childhood to early adulthood, yet the timing, intensity and purpose of adolescent drinking varies dramatically between countries. The contributors provide cross-national comparisons to investigate how drinking behaviour varies, examining factors such as gender, societal context and family socio-economic backgrounds. Youth Drinking Cultures offers a comprehensive set of perspectives on adolescent drinking in Europe. In linking issues around social identity and the life-course with a highly topical area of media and policy concern, the book will be of great value to sociology and social policy scholars, especially youth researchers, and also to professionals working with young people.
Author:
Publisher:
ISBN:
Category : Highway research
Languages : en
Pages : 830
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Book Description
