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Author: Lisa Stoll
Publisher: Springer Nature
ISBN: 3658358947
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
The exploration of inspiration from a scientific perspective is not easy. Due to its divine and spiritual past, the phenomenon appears mysteriously and unscientifically, although psychologists have attempted to uncover inspiration against all odds. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. This book aims to advance the research about inspiration in marketing by dedicating three consecutive studies to this topic. First, customer inspiration is defined and conceptualized within the marketing domain. Second, a measurement tool is developed that helps to assess customer inspiration in an actionable way. Third, customer inspiration is placed in relation to other constructs in terms of conceptual and empirical differentiation, as well as its exploratory power.
Author: Lisa Stoll
Publisher: Springer Nature
ISBN: 3658358947
Category : Business & Economics
Languages : en
Pages : 153
Get Book Here
Book Description
The exploration of inspiration from a scientific perspective is not easy. Due to its divine and spiritual past, the phenomenon appears mysteriously and unscientifically, although psychologists have attempted to uncover inspiration against all odds. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. This book aims to advance the research about inspiration in marketing by dedicating three consecutive studies to this topic. First, customer inspiration is defined and conceptualized within the marketing domain. Second, a measurement tool is developed that helps to assess customer inspiration in an actionable way. Third, customer inspiration is placed in relation to other constructs in terms of conceptual and empirical differentiation, as well as its exploratory power.
Author: Lisa Stoll
Publisher: Springer Gabler
ISBN: 9783658358938
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
The exploration of inspiration from a scientific perspective is not easy. Due to its divine and spiritual past, the phenomenon appears mysteriously and unscientifically, although psychologists have attempted to uncover inspiration against all odds. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. This book aims to advance the research about inspiration in marketing by dedicating three consecutive studies to this topic. First, customer inspiration is defined and conceptualized within the marketing domain. Second, a measurement tool is developed that helps to assess customer inspiration in an actionable way. Third, customer inspiration is placed in relation to other constructs in terms of conceptual and empirical differentiation, as well as its exploratory power.
Author: Vallejo-Alonso, Belen
Publisher: IGI Global
ISBN: 1609600568
Category : Social Science
Languages : en
Pages : 438
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Book Description
"The main scope of the book is to highlight the importance of intangible resources in business management, evidenced in their measurement and financial valuation, and the need for a strategic analysis that enables them to be identified and then assessed"--Provided by publisher.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264215697
Category :
Languages : en
Pages : 335
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Book Description
This report explores the association between school innovation and different measures related to educational objectives.
Author: John S. Edwards
Publisher: Springer
ISBN: 1137552107
Category : Computers
Languages : en
Pages : 252
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Book Description
This book reviews the field of Knowledge Management, taking a holistic approach that includes both "soft" and "hard" aspects. It provides a broad perspective on the field, rather than one based on a single viewpoints from Computer Science or Organizational Learning, offering a comprehensive and integrated conception of Knowledge Management. The chapters represent the best Knowledge Management articles published in the 21st century in Knowledge Management Research & Practice and the European Journal of Information Systems, with contributors including Ikujiro Nonaka, Frada Burstein, and David Schwartz. Most of the chapters contribute significantly to practise as well as theory. The OR Essentials series presents a unique cross-section of high quality research work fundamental to understanding contemporary issues and research across a range of Operational Research topics. It brings together some of the best research papers from the highly respected journals of the Operational Research Society, also published by Palgrave Macmillan.
Author: Paul Stretton
Publisher: CRC Press
ISBN: 1000543854
Category : Business & Economics
Languages : en
Pages : 109
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Book Description
This book is the most comprehensive review of health and safety in half a century. Most organisational approaches to health and safety are based on the methodology developed during the 1970s, and despite the workplace changing beyond recognition since that time, these approaches have remained untouched. Quantum Safety will develop a new understanding fit for the modern workplace. Quantum Safety is an approach that is part of the "new view" debate. There have been a number of other new approaches to health and safety in recent years, and while they all have merit and improve understanding to help create the optimal, safe working environment, they have failed to significantly create the change desired. These approaches are often flawed at the philosophical or conceptual level or propose a solution without a pathway to implement the principles in safety-critical environments. Quantum Safety: The New Approach to Risk Management for the Complex Workplace is founded on a wholesale critical analysis of the conceptual foundations of health and safety before translating the revised principles into a tangible methodology. Central to the development of Quantum Safety is the application of Complexity Science. The traditional approach to health and safety is considered to be Newtonian – it uses linear models and deterministic analysis. Quantum Safety, due to the full consideration of Complexity Science, introduces multidimensional models and develops analysis based on probabilities. Crucially, this does not render Newtonian methodologies as worthless – in the same manner that Newtonian physics was able to take mankind to the moon, but required the quantum understanding within computers to make it possible – Quantum Safety provides the mechanisms to complete organisations’ safety-based journeys. The new mechanisms are fully developed for the reader at both macro and micro levels. How an organisation measures safety and what it values are reset and re-examined. How we investigate adverse events and the consequential actions taken with employees to develop a true Just Culture within a high-performing culture are also completely revised. Essentially, Quantum Safety creates a pathway for understanding health and safety in the complex modern world. To achieve that, new models are introduced to replace the dated, simple tools and a new language is developed to communicate this powerful approach. It will help propel an organisation from considering safety within a concept of industrialised failure avoidance to valuing safety as an integrated aspect of high performance.
Author: Wuke Zhang
Publisher: Frontiers Media SA
ISBN: 2832516351
Category : Science
Languages : en
Pages : 319
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Book Description
Author: Jennifer Thiebaut
Publisher: iUniverse
ISBN: 059509807X
Category : Sports & Recreation
Languages : en
Pages : 118
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Book Description
The idea for this book came from a desire to help people recognize that children's sports were becoming too negative. I have coached and attended many children's soccer, basketball, and softball games. I couldn't help but notice the tension and frustration of the parents and other coaches. They vented their frustration on the young players by yelling instructions and criticisms, hoping it would produce better results. As an athlete myself, I remember the negative effect that this kind of behavior had on my teammates and me. I wanted to remind people that if we show children love and respect in their athletic efforts, the experience will be a positive one for everyone involved. In this book, I will take you through several personal experiences in sports and share with you what I have learned from them.
Author: Pekka Neittaanmäki
Publisher: Springer Nature
ISBN: 3031290828
Category : Technology & Engineering
Languages : en
Pages : 451
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Book Description
This book analyzes the impact of scientific computing in science and society over the coming decades. It presents advanced methods that can provide new possibilities to solve scientific problems and study important phenomena in society. The chapters cover Scientific computing as the third paradigm of science as well as the impact of scientific computing on natural sciences, environmental science, economics, social science, humanistic science, medicine, and engineering. Moreover, the book investigates scientific computing in high performance computing, quantum computing, and artificial intelligence environment and what it will be like in the 2030s and 2040s.
Author: Tonino Pencarelli
Publisher: Springer
ISBN: 3319775502
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
