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Author:
Publisher: Routledge
ISBN: 1135890625
Category : Language Arts & Disciplines
Languages : en
Pages : 614
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Book Description
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions. ? ? ?
Author:
Publisher: Routledge
ISBN: 1135890625
Category : Language Arts & Disciplines
Languages : en
Pages : 614
Get Book Here
Book Description
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions. ? ? ?
Author: Kenneth Ross
Publisher: African Books Collective
ISBN: 9996076393
Category : History
Languages : en
Pages : 280
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Book Description
Kenneth R. Ross is Professor of Theology and Dean of Postgraduate Studies at Zomba Theological University. He is also Extraordinary Professor at the University of Pretoria, Honorary Fellow at the Edinburgh University School of Divinity, Senior Research Associate at Gordon-Conwell Theological Seminary, Boston, USA, Series Editor of the Edinburgh Companions to Global Christianity (Edinburgh University Press), and Associate Minister at Bernvu CCAP. He is the author of many books and articles on World Christianity, including the forthcoming co-authored volume Hope in Times of Crisis: Reimagining Ecumenical Mission. He has been researching and writing about Malawi church history and theology since he first arrived in Zomba in 1988. This book brings together a collection of essays written during the early 2020s in which Ross characteristically brings theological questions to the study of history while often adopting an historical approach to the study of theology. All ten essays are grounded in the Malawi context while their themes also have relevance far beyond it. "..a very valuable addition to Malawianist scholarship."- Dr Markku Hokkanen, University of Oulu
Author: Yuko Kawato
Publisher: Stanford University Press
ISBN: 080479538X
Category : Political Science
Languages : en
Pages : 245
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Book Description
Since the end of World War II, protests against U.S. military base and related policies have occurred in several Asian host countries. How much influence have these protests had on the p;olicy regarding U.S. military bases? What conditions make protests more likely to influence policy? Protests Against U.S. Military Base Policy in Asia answers these questions by examining state response to twelve major protests in Asia since the end of World War II—in the Philippines, Okinawa, and South Korea. Yuko Kawato lays out the conditions under which protesters' normative arguments can and cannot persuade policy-makers to change base policy, and how protests can still generate some political or military incentives for policy-makers to adjust policy when persuasion fails. Kawato also shows that when policy-makers decide not to change policy, they can offer symbolic concessions to appear norm-abiding and to secure a smoother implementation of policies that protesters oppose. While the findings will be of considerable interest to academics and students, perhaps their largest impact will be on policy makers and activists, for whom Kawato offers recommendations for their future decision-making and actions.
Author: Jean G. Jones
Publisher: Routledge
ISBN: 1317578112
Category : Language Arts & Disciplines
Languages : en
Pages : 635
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Book Description
Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected. Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts. The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice. Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. Discussion questions, exercises, and key terms for very nearly every chapter. The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.
Author: Benjamin Smith
Publisher: Benjamin Smith
ISBN: 1386955949
Category : Study Aids
Languages : en
Pages : 35
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Book Description
" What You Will Learn This book is going to teach you everything that you need to know about the art of persuasion. You will learn about the basic psychological principles to use as you try to persuade, as well as the basic elements that must come together including timing, your facial expressions and body language, the tone of your voice, and more. Then, you will learn many of the leading techniques of persuasion that will help you get what you want out of life. A bonus skill that you will learn in this book is the art of negotiation. Sometimes, even the most persuasive person can have difficulty with a particular stubborn person. If your persuasive tactic falls apart for any particular reason, you will find it very useful to have the skill of negotiation under your belt. Negotiation can be used whenever your persuasion falls through, with the goal of finding a middle ground that suits both parties. This book will teach you how to negotiate so that things lean toward your favor, though the other person will still see it as a win. Negotiation can also help to make your life more peaceful and help you reap the rewards that you deserve from life. Now that you know what is ahead of you, it is time to take the first step on your journey to learning the incredible art of persuasion. You will find that reading this book is the first step of many that you will take on your path to change your life. Best of luck as you continue onward on your journey to persuasiveness! "
Author: Dominic W. Moreo
Publisher: iUniverse
ISBN: 1469799634
Category : Social Science
Languages : en
Pages : 166
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Book Description
Like rain, the media overload pours over us each day, each hour, each waking moment of our lives. One way to cope is to withdraw from the world to a faraway island unhooked to any satellite. Another way is to grapple with the media as so to understand the nuts and bolts of the persuasive messages that relentlessly hammers us at home, even at school, on the job and at our getaway vacation. On TV and the Internet ads never tire of repetition. But to viewers of these messages, they appear as so many headache-hammers inflicting true pain. Therefore, on the premise that the best defense is an offense, every citizen and consumer must go on the offense. How? By creating mentally a number of hypothetical ads using all the tricks of the craft of the trade. Practice makes perfect! Hence, the "edge" need not remain always with Madison Avenue, public relations specialists, lobbyists, single-issue advocates, politicians and other practitioners of persuasion. In turn, the citizen and consumer have their ready vaccine, their firewall against unwanted manipulation. To that end, citizens and consumers need their booster shots of protection in the propaganda wars. This work addresses those needs. AUTHOR BIO: Currently, the writer is at work on a primer on problem solving. Formerly, he taught history and economics on the secondary level, and was an occasional university instructor. As to education, he received from the University of Washington his master's in economics and a doctorate in the history of education.
Author: Gene Sharp
Publisher:
ISBN: 0199829896
Category : Language Arts & Disciplines
Languages : en
Pages : 369
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Book Description
Sharp's Dictionary of Power and Struggle is a groundbreaking book by the "godfather of nonviolent resistance." In nearly 1,000 entries, the Dictionary defines those ideologies, political systems, strategies, methods, and concepts that form the core of nonviolent action as it has occurred throughout history and across the globe, providing much-needed clarification of language that is often mired in confusion.
Author: Herbert W. Simons
Publisher: SAGE
ISBN: 9780761919087
Category : Language Arts & Disciplines
Languages : en
Pages : 444
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Book Description
Persuasion in Society provides a comprehensive guide to the understanding, practice and analysis of persuasion in society and its psychological dynamics.
Author: Isabel Ortiz
Publisher: Springer Nature
ISBN: 3030885135
Category : Political Science
Languages : en
Pages : 201
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Book Description
This is an open access book. The start of the 21st century has seen the world shaken by protests, from the Arab Spring to the Yellow Vests, from the Occupy movement to the social uprisings in Latin America. There are periods in history when large numbers of people have rebelled against the way things are, demanding change, such as in 1848, 1917, and 1968. Today we are living in another time of outrage and discontent, a time that has already produced some of the largest protests in world history. This book analyzes almost three thousand protests that occurred between 2006 and 2020 in 101 countries covering over 93 per cent of the world population. The study focuses on the major demands driving world protests, such as those for real democracy, jobs, public services, social protection, civil rights, global justice, and those against austerity and corruption. It also analyzes who was demonstrating in each protest; what protest methods they used; who the protestors opposed; what was achieved; whether protests were repressed; and trends such as inequality and the rise of women’s and radical right protests. The book concludes that the demands of protestors in most of the protests surveyed are in full accordance with human rights and internationally agreed-upon UN development goals. The book calls for policy-makers to listen and act on these demands.
Author:
Publisher: USPTO
ISBN:
Category :
Languages : en
Pages : 1000
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Book Description
