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Author: Edwin T. Vane
Publisher: Taylor & Francis US
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers. You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.
Author: Edwin T. Vane
Publisher: Taylor & Francis US
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 280
Get Book Here
Book Description
Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers. You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.
Author: Lynne Gross
Publisher: Taylor & Francis
ISBN: 1136068856
Category : Performing Arts
Languages : en
Pages : 345
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Book Description
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Author: Susan Tyler Eastman
Publisher: Wadsworth Publishing Company
ISBN: 9780495500537
Category : Broadcasting
Languages : en
Pages : 0
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Book Description
This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
Author: F. Leslie Smith
Publisher: Taylor & Francis
ISBN: 1000938808
Category : Language Arts & Disciplines
Languages : en
Pages : 879
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Book Description
This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter stands by itself, but the book is also an integrated whole. It is easy to understand at first reading, by beginning radio-television majors or nonmajor elective students alike. To give readers a complete picture of the field, subjects such as ethics, careers, and rivals to U.S. commercial radio and television are included.
Author: Lynne Gross
Publisher: Lulu.com
ISBN: 0359663915
Category : Biography & Autobiography
Languages : en
Pages : 116
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Book Description
Summary: Culminating Family and Career in the 1990s includes 53 illustrated stories, sprung from the pages of the author's diaries, which she has kept since she was 10 years old. Most of the stories are based in the Los Angeles area of California while others are located in countries where she taught or consulted. They incorporate historical facts and sociological commentary on such subjects as: anniversaries, art, associations, Australia, awards, budgeting, cars, consulting, Estonia, expert witnesses, friends, Fulbrights, grandchildren, health, investments, New Zealand, Russia, speeches, teaching, traveling, TV program testing, universities, weddings, women's issues, and writing.
Author: Charles L. Ponce de Leon
Publisher: University of Chicago Press
ISBN: 022642152X
Category : History
Languages : en
Pages : 331
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Book Description
Ever since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its decline. "That s the Way It Is "gives us the very first history of American television news, spanning more than six decades, from Camel News Caravan to Countdown with Keith Oberman and The Daily Show. Starting in the latter 1940s, television news featured a succession of broadcasters who became household names, even presences: Eric Sevareid, Walter Cronkite, David Brinkley, Peter Jennings, Brian Williams, Katie Couric, and, with cable expansion, people like Glenn Beck, Jon Stewart, and Bill O Reilly. But behind the scenes, the parallel story is just as interesting, involving executives, producers, and journalists who were responsible for the field s most important innovations. Included with mainstream network news programs is an engaging treatment of news magazines like "60 Minutes" and "20/20, " as well as morning news shows like "Today" and "Good Morning America." Ponce de Leon gives ample attention to the establishment of cable networks (CNN, and the later competitors, Fox News and MSNBC), mixing in colorful anecdotes about the likes of Roger Ailes and Roone Arledge. Frothy features and other kinds of entertainment have been part and parcel of TV news from the start; viewer preferences have always played a role in the evolution of programming, although the disintegration of a national culture since the 1970s means that most of us no longer follow the news as a civic obligation. Throughout, Ponce de Leon places his history in a broader cultural context, emphasizing tensions between the public service mission of TV news and the quest for profitability and broad appeal."
Author: Sarah Banet-Weiser
Publisher: NYU Press
ISBN: 0814799493
Category : Performing Arts
Languages : en
Pages : 376
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Book Description
Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This work offers an overview of the industry's history and regulatory trends, case studies of cable newcomers aimed at niche markets, and analyses of programming forms introduced by cable TV.
Author: Plunkett Research Ltd
Publisher: Plunkett Research, Ltd.
ISBN: 1593920814
Category : Business & Economics
Languages : en
Pages : 555
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Book Description
A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.
Author: Christopher H. Sterling
Publisher: Routledge
ISBN: 1135176841
Category : History
Languages : en
Pages : 965
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Book Description
The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. Comprised of more than 300 entries spanning the invention of radio to the Internet, this refernce work addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio.
Author: Plunkett Research Ltd
Publisher: Plunkett Research, Ltd.
ISBN: 1593921098
Category : Business & Economics
Languages : en
Pages : 549
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Book Description
Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.
