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Author: F. Leslie Smith
Publisher: Taylor & Francis
ISBN: 1000938808
Category : Language Arts & Disciplines
Languages : en
Pages : 879
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Book Description
This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter stands by itself, but the book is also an integrated whole. It is easy to understand at first reading, by beginning radio-television majors or nonmajor elective students alike. To give readers a complete picture of the field, subjects such as ethics, careers, and rivals to U.S. commercial radio and television are included.
Author: F. Leslie Smith
Publisher: Taylor & Francis
ISBN: 1000938808
Category : Language Arts & Disciplines
Languages : en
Pages : 879
Get Book
Book Description
This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter stands by itself, but the book is also an integrated whole. It is easy to understand at first reading, by beginning radio-television majors or nonmajor elective students alike. To give readers a complete picture of the field, subjects such as ethics, careers, and rivals to U.S. commercial radio and television are included.
Author: F. Leslie Smith
Publisher: HarperCollins Publishers
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 616
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Book Description
Author: F. Leslie Smith
Publisher: HarperCollins Publishers
ISBN:
Category : Social Science
Languages : en
Pages : 538
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Book Description
Author: Kurt Lang
Publisher: Ardent Media
ISBN:
Category :
Languages : en
Pages : 24
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Book Description
Author: Charles Clift
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 272
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Book Description
Author: Peter B. Orlik
Publisher: Routledge
ISBN: 1135845123
Category : Language Arts & Disciplines
Languages : en
Pages : 741
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Book Description
Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.
Author: J. Emmett Winn
Publisher: University of Alabama Press
ISBN: 0817351752
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
The essays included in this collection represent some of the best cultural and historical research on broadcasting in the U. S. today. Each one concentrates on a particular event in broadcast history--beginning with Marconi's introduction of wireless technology in 1899. Michael Brown examines newspaper reporting in America of Marconi's belief in Martians, stories that effectively rendered Marconi inconsequential to the further development of radio. The widespread installation of radios in automobiles in the 1950s, Matthew Killmeier argues, paralleled the development of television and ubiquitous middle-class suburbia in America. Heather Hundley analyzes depictions of male and female promiscuity as presented in the sitcom Cheers at a time concurrent with media coverage of the AIDS crisis. Fritz Messere examines the Federal Radio Act of 1927 and the clash of competing ideas about what role radio should play in American life. Chad Dell recounts the high-brow programming strategy NBC adopted in 1945 to distinguish itself from other networks. And George Plasketes studies the critical reactions to Cop Rock, an ill-fated combination of police drama and musical, as an example of society's resistance to genre-mixing or departures from formulaic programming. J. Emmett Winn is Associate Professor of Communication and Journalism at Auburn University. Susan L. Brinson is Professor of Communication and Journalism at Auburn University and author of The Red Scare, Politics, and the Federal Communications Commission.
Author: John Allen Hendricks
Publisher: Rutgers University Press
ISBN: 081359846X
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Winner of the 2022 Broadcast Education Association Book Award One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.
Author: Nick Jankowski
Publisher: Hampton Press (NJ)
ISBN:
Category : Local mass media
Languages : en
Pages : 408
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Book Description
Small-scale electronic media (local radio and television stations) have experienced much turbulence and change in the 1990s. In western Europe, local and regional stations have achieved legitimation in national media policies; in central and eastern Europe, stations have been emerging at an explosive rate; and elsewhere in the world, developments have been no less substantial. These changes, taken as a whole, signal substantial albeit diverse forms of engagement and utilization of small-scale electronic media. These developments have been recorded in only a handful of academic studies. No scholarly consideration of these media developments has appeared, despite the range of development and widespread acknowledgement of their place in the media landscape. This volume is intended to fill this void through an integrated series of contributions emphasizing theoretical perspectives, empirical research findings and developments regarding policy and practice. It reflects the state of scholarly work in this niche of the media landscape and charts areas for further investigations.
Author: John Allen Hendricks
Publisher: CRC Press
ISBN: 1136027858
Category : Language Arts & Disciplines
Languages : en
Pages : 588
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Book Description
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
