Profiting in America's Multicultural Marketplace PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Profiting in America's Multicultural Marketplace PDF full book. Access full book title Profiting in America's Multicultural Marketplace by Sondra B. Thiederman. Download full books in PDF and EPUB format.
Author: Sondra B. Thiederman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Get Book Here
Book Description
Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.
Author: Sondra B. Thiederman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Get Book Here
Book Description
Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.
Author: Marlene L. Rossman
Publisher: AMACOM/American Management Association
ISBN: 9780814479216
Category : Business & Economics
Languages : en
Pages : 178
Get Book Here
Book Description
Although the author discusses the ethnic, religious, and lifestyle diversity of the United States, this is a marketing book. The aim is to help marketers increase profits for their companies, not to make political or social statements.
Author:
Publisher:
ISBN:
Category : Market segmentation
Languages : en
Pages : 32
Get Book Here
Book Description
Author: Farnaz Wallace
Publisher: Tate Publishing
ISBN: 1620243458
Category : Business & Economics
Languages : en
Pages : 164
Get Book Here
Book Description
Do you feel that? It's the ground moving beneath you. A rapid cultural shift has occurred over the last decade, but it's not being addressed. For better or worse, the world of Mad Men is dead. In its place lives a world pulsing with a culturally diverse makeup of social models relationships, businesses, and leaders. Consider the following projections: -China will soon be the number one English-speaking country in the world -The majority of the United States will soon be non-white -For every two men graduating from college, three women graduate, with better GPAs -85% all major buying decisions are made by women -The videogame industry is now bigger than professional baseball Now more than ever, leaders and companies must find ways to stay relevant in a world that is fundamentally different from the one being taught in textbooks. In The New World Marketplace experienced consultant and thought leader Farnaz Wallace breaks down these changes into three macro trends: 1. The shifting roles of women at home and at work 2. The new values and ideological power of youth culture 3. The growth and influence of multicultural consumers and societies These three trends-once considered small niches-are now major target markets, and businesses must communicate to them in order to stay relevant and prosperous. In The New World Marketplace you will see the societal transformations clearly, and gain the tools to address them, both professionally and personally. Your eyes will be opened to the possibilities for new social models, leadership, and of course business models that will succeed.
Author: Michael Soon Lee
Publisher: For Dummies
ISBN: 9780470377017
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
Author: VNU Business Media Staff
Publisher:
ISBN: 9781891204388
Category : Business & Economics
Languages : en
Pages : 437
Get Book Here
Book Description
Arranged by community (Hispanic/Latino, African American, Asian, American, GLBT), this annual directory lists over 2400 companies involved in multicultural advertising, PR, marketing, events, etc. Details include address, phone, fax, web address, email, names/titles, billings, expenditures, and services offered.
Author: Isaac Mizrahi
Publisher: Taylor & Francis
ISBN: 100086863X
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It’s time for a modern approach, and in this book, Isaac Mizrahi, one of the country’s leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the U.S.
Author: Robert T. Moran
Publisher: Routledge
ISBN: 1136012664
Category : Business & Economics
Languages : en
Pages : 434
Get Book Here
Book Description
An important collection of international case studies and commentary from the award-winning authors of Managing Cultural Differences. A comprehensive exploration of all aspects of multicultural management from forming strategic alliances to negotiations to marketing and service excellence
Author: Marye Tharp
Publisher: Routledge
ISBN: 1317507495
Category : Business & Economics
Languages : en
Pages : 403
Get Book Here
Book Description
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
Author: Alcántara-Pilar, Juan Miguel
Publisher: IGI Global
ISBN: 1466682639
Category : Business & Economics
Languages : en
Pages : 430
Get Book Here
Book Description
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
