Product and Process Innovations with Consumer Heterogeneity PDF Download
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Author: F. H. J. Bunte
Publisher:
ISBN:
Category :
Languages : en
Pages : 35
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Book Description
Author: F. H. J. Bunte
Publisher:
ISBN:
Category :
Languages : en
Pages : 35
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Book Description
Author: Alexander Frenzel Baudisch
Publisher:
ISBN:
Category :
Languages : en
Pages : 146
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Book Description
Author: Matthias Müller
Publisher: Springer
ISBN: 3658187220
Category : Social Science
Languages : en
Pages : 173
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Book Description
Matthias Müller makes a case for the particular role of the demand side in research on innovation. Based on a complex agent-based simulation model, he analyzes the versatile mutual relationships between consumers and producers within the innovation process. Instead of oversimplifying the demand side, the book aims to apply important aspects which too often are only applied to the supply side, e.g., the heterogeneity and bounded rationality of economic actors embedded in networks. The results offer a new perspective on the innovation process, proving that the demand side and consumers are important drivers of innovation, which must be included in future research for a full picture.
Author: Cristiano Antonelli
Publisher: Routledge
ISBN: 1134435169
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
The ongoing process of revising and rethinking the foundations of economic theory leads to great complexities and contradictions at the heart of economics. ‘Economics of innovation’ provides a fertile challenge to standard economics, and one that can help it overcome its many criticisms. This authoritative book from Cristiano Antonelli provides a systematic account of recent advances in the economics of innovation. By integrating this account with the economics of technological change, this exceptional book elaborates an understanding of the effects of the introduction of new technologies. This excellent, comprehensive account from respected expert Antonelli will be much appreciated within the innovation economics community, yet it is also a book that should be read by all those with either a private or professional interest in economic theory.
Author: Gilles Laurent
Publisher: Springer Science & Business Media
ISBN: 9780792393887
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.
Author: Antonella Nocco
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This work introduces firm heterogeneity in a dynamic model of growth with both process and product innovations. Deliberate R&D is undertaken to create new varieties of products that contribute to welfare through consumer's love of variety. Long-run growth is fuelled by process innovations that occur in response to i) increased supply capabilities (which increase with the number of varieties of patents at the technology frontier) and ii) demand incentives (through a larger market). The growing economy is described by a succession of moving equilibria and scale effects are mitigated through the reallocation of the workforce between the R&D and production sectors.
Author:
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 600
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Book Description
Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.
Author: David Midgley
Publisher: Taylor & Francis
ISBN: 9780856642654
Category : Diffusion of innovations
Languages : en
Pages : 296
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Book Description
Author: Song Lin
Publisher:
ISBN:
Category :
Languages : en
Pages : 245
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Book Description
This dissertation consists of three essays on the implications of consumer heterogeneity and uncertainty for firms' strategies. The first essay analyzes how firms should develop add-on policies when consumers have heterogeneous tastes and firms are vertically differentiated. The theory provides an explanation for the seemingly counter-intuitive phenomenon that higher-end hotels are more likely than lower-end hotels to charge for Internet service, and predicts that selling an add-on as optional intensifies competition, in sharp contrast to standard conclusions found in the literature. The second essay examines how firms should develop product and pricing policies when customer reviews provide informative feedback about improving product or service quality. The analysis provides an alternative view of customer reviews such that they not only can help consumers learn about product quality, but also can help firms learn about problems with their products or services. The third essay studies the implications of cognitive simplicity for consumer learning problems. We explore one viable decision heuristic - index strategies, and demonstrate that they are intuitive, tractable, and plausible. Index strategies are much simpler for consumers to use but provide close-to-optimal utility. They also avoid exponential growth in computational complexity, enabling researchers to study learning models in more-complex situations.
Author: Kannapon Lopetcharat
Publisher: John Wiley & Sons
ISBN: 1119712866
Category : Technology & Engineering
Languages : en
Pages : 565
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Book Description
PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologies—digital techniques, augmented intelligence, machine learning, and advanced biometrics, among others—have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all data—both structured and unstructured???for deep learning and activation, rather than a differentiated qualitative—quantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chapters New tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital Augmentation Upgraded versions of tools in each updated section, with fresh examples New case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societies An emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists.
