Proceedings of the 2006 Northeastern Recreation Research Symposium PDF Download
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Author: United States Department of Agriculture
Publisher: CreateSpace
ISBN: 9781508490920
Category :
Languages : en
Pages : 624
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Book Description
Sport tourism events are used by destinations to enhance their image. The components of an event's brand image, however, have not been well studied. Keller (1993) suggested that brand image consists of brand associations featuring attributes, benefi ts, and attitudes toward the "product." Understanding these brand associations will help determine those elements that constitute a sport tourism event's image. This study aimed to measure a sport tourism event's brand image associations from the participants' perspective. The sport tourism event utilized in this research was an annual bicycling event in the state of Michigan. To explore the brand image associations bicyclists have about sport tourism events, two focus groups were used. The results revealed the image of a sport tourism event consists of mental imageries related to organization, environment, physical activity, socialization, fulfi llment and emotions. Implications for both event and destination marketers are discussed.
Author: United States Department of Agriculture
Publisher: CreateSpace
ISBN: 9781508490920
Category :
Languages : en
Pages : 624
Get Book
Book Description
Sport tourism events are used by destinations to enhance their image. The components of an event's brand image, however, have not been well studied. Keller (1993) suggested that brand image consists of brand associations featuring attributes, benefi ts, and attitudes toward the "product." Understanding these brand associations will help determine those elements that constitute a sport tourism event's image. This study aimed to measure a sport tourism event's brand image associations from the participants' perspective. The sport tourism event utilized in this research was an annual bicycling event in the state of Michigan. To explore the brand image associations bicyclists have about sport tourism events, two focus groups were used. The results revealed the image of a sport tourism event consists of mental imageries related to organization, environment, physical activity, socialization, fulfi llment and emotions. Implications for both event and destination marketers are discussed.
Author:
Publisher:
ISBN:
Category : Outdoor recreation
Languages : en
Pages : 628
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Book Description
Author: Hans G. Vogelsong
Publisher:
ISBN:
Category : Forest reserves
Languages : en
Pages : 300
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Book Description
Author: Walter F. Kuentzel
Publisher:
ISBN:
Category : Forest reserves
Languages : en
Pages : 322
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Book Description
Author: Sharon Todd
Publisher:
ISBN:
Category : Ecotourism
Languages : en
Pages : 468
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Book Description
Author:
Publisher:
ISBN:
Category : Outdoor recreation
Languages : en
Pages : 164
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Book Description
Author:
Publisher:
ISBN:
Category : Ecotourism
Languages : en
Pages : 440
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Book Description
Author: United States Department of Agriculture
Publisher: CreateSpace
ISBN: 9781508469681
Category :
Languages : en
Pages : 468
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Book Description
The Northeastern Recreation Research Symposium seeks to foster quality information exchange between recreation, tourism, and resource managers and researchers throughout the Northeast. The forum provides opportunities for recreation and tourism research managers from different agencies, state, and government levels, as well as those in the private sector to discuss current issues, problems, and research applications in the field. Students and all those interested in continuing education in recreation and tourism management are particularly welcome.
Author:
Publisher:
ISBN:
Category : Outdoor recreation
Languages : en
Pages : 308
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Book Description
Author: Rudy Schuster
Publisher:
ISBN:
Category : Ecotourism
Languages : en
Pages : 308
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Book Description