Author: Jac Fitz-enz
Publisher: John Wiley & Sons
ISBN: 1118893670
Category : Business & Economics
Languages : en
Pages : 180
Book Description
Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: "Where do I start?" and "What tools are available?" Predictive Analytics for Human Resources is designed to answer these and other vital questions. The book explains the basics of every business—the vision, the brand, and the culture, and shows how predictive analytics supports them. The authors put the focus on the fundamentals of predictability and include a framework of logical questions to help set up an analytic program or project, then follow up by offering a clear explanation of statistical applications. Predictive Analytics for Human Resources is a how-to guide filled with practical and targeted advice. The book starts with the basic idea of engaging in predictive analytics and walks through case simulations showing statistical examples. In addition, this important resource addresses the topics of internal coaching, mentoring, and sponsoring and includes information on how to recruit a sponsor. In the book, you'll find: A comprehensive guide to developing and implementing a human resource analytics project Illustrative examples that show how to go to market, develop a leadership model, and link it to financial targets through causal modeling Explanations of the ten steps required in building an analytics function How to add value through analysis of systems such as staffing, training, and retention For anyone who wants to launch an analytics project or program for HR, this complete guide provides the information and instruction to get started the right way.
Predictive Analytics for Human Resources
Author: Jac Fitz-enz
Publisher: John Wiley & Sons
ISBN: 1118893670
Category : Business & Economics
Languages : en
Pages : 180
Book Description
Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: "Where do I start?" and "What tools are available?" Predictive Analytics for Human Resources is designed to answer these and other vital questions. The book explains the basics of every business—the vision, the brand, and the culture, and shows how predictive analytics supports them. The authors put the focus on the fundamentals of predictability and include a framework of logical questions to help set up an analytic program or project, then follow up by offering a clear explanation of statistical applications. Predictive Analytics for Human Resources is a how-to guide filled with practical and targeted advice. The book starts with the basic idea of engaging in predictive analytics and walks through case simulations showing statistical examples. In addition, this important resource addresses the topics of internal coaching, mentoring, and sponsoring and includes information on how to recruit a sponsor. In the book, you'll find: A comprehensive guide to developing and implementing a human resource analytics project Illustrative examples that show how to go to market, develop a leadership model, and link it to financial targets through causal modeling Explanations of the ten steps required in building an analytics function How to add value through analysis of systems such as staffing, training, and retention For anyone who wants to launch an analytics project or program for HR, this complete guide provides the information and instruction to get started the right way.
Publisher: John Wiley & Sons
ISBN: 1118893670
Category : Business & Economics
Languages : en
Pages : 180
Book Description
Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: "Where do I start?" and "What tools are available?" Predictive Analytics for Human Resources is designed to answer these and other vital questions. The book explains the basics of every business—the vision, the brand, and the culture, and shows how predictive analytics supports them. The authors put the focus on the fundamentals of predictability and include a framework of logical questions to help set up an analytic program or project, then follow up by offering a clear explanation of statistical applications. Predictive Analytics for Human Resources is a how-to guide filled with practical and targeted advice. The book starts with the basic idea of engaging in predictive analytics and walks through case simulations showing statistical examples. In addition, this important resource addresses the topics of internal coaching, mentoring, and sponsoring and includes information on how to recruit a sponsor. In the book, you'll find: A comprehensive guide to developing and implementing a human resource analytics project Illustrative examples that show how to go to market, develop a leadership model, and link it to financial targets through causal modeling Explanations of the ten steps required in building an analytics function How to add value through analysis of systems such as staffing, training, and retention For anyone who wants to launch an analytics project or program for HR, this complete guide provides the information and instruction to get started the right way.
Predictive HR Analytics
Author: Dr Martin R. Edwards
Publisher: Kogan Page Publishers
ISBN: 0749484454
Category : Business & Economics
Languages : en
Pages : 537
Book Description
HR metrics and organizational people-related data are an invaluable source of information from which to identify trends and patterns in order to make effective business decisions. But HR practitioners often lack the statistical and analytical know-how to fully harness the potential of this data. Predictive HR Analytics provides a clear, accessible framework for understanding and working with people analytics and advanced statistical techniques. Using the statistical package SPSS (with R syntax included), it takes readers step by step through worked examples, showing them how to carry out and interpret analyses of HR data in areas such as employee engagement, performance and turnover. Readers are shown how to use the results to enable them to develop effective evidence-based HR strategies. This second edition has been updated to include the latest material on machine learning, biased algorithms, data protection and GDPR considerations, a new example using survival analyses, and up-to-the-minute screenshots and examples with SPSS version 25. It is supported by a new appendix showing main R coding, and online resources consisting of SPSS and Excel data sets and R syntax with worked case study examples.
Publisher: Kogan Page Publishers
ISBN: 0749484454
Category : Business & Economics
Languages : en
Pages : 537
Book Description
HR metrics and organizational people-related data are an invaluable source of information from which to identify trends and patterns in order to make effective business decisions. But HR practitioners often lack the statistical and analytical know-how to fully harness the potential of this data. Predictive HR Analytics provides a clear, accessible framework for understanding and working with people analytics and advanced statistical techniques. Using the statistical package SPSS (with R syntax included), it takes readers step by step through worked examples, showing them how to carry out and interpret analyses of HR data in areas such as employee engagement, performance and turnover. Readers are shown how to use the results to enable them to develop effective evidence-based HR strategies. This second edition has been updated to include the latest material on machine learning, biased algorithms, data protection and GDPR considerations, a new example using survival analyses, and up-to-the-minute screenshots and examples with SPSS version 25. It is supported by a new appendix showing main R coding, and online resources consisting of SPSS and Excel data sets and R syntax with worked case study examples.
Predictive Analytics in Human Resource Management
Author: Shivinder Nijjer
Publisher: Routledge India
ISBN: 9781003026822
Category : Business & Economics
Languages : en
Pages : 216
Book Description
"This volume is a step by step guide to implementing predictive data analytics in human resource management (HRM). It demonstrates how to apply and predict various HR outcomes which have an organizational impact, to aid in strategizing and better decision making. The book: Presents key concepts and expands on the need and role of HR analytics in business management; Utilises popular analytical tools like Artificial Neural Networks (ANN) and K-Nearest Neighbour (KNN) to provide practical demonstrations through R scripts for predicting turnover and applicant screening; Discusses real world corporate examples and employee data collected first-hand by the authors; Includes chapter-wise problem exercises and case studies for students and teachers. Comprehensive and accessible, this guide will be useful for students, teachers and researchers of data analytics, big data, human resource management, statistics, and economics. It will also be of interest to general readers unfamiliar with statistics or programming"--
Publisher: Routledge India
ISBN: 9781003026822
Category : Business & Economics
Languages : en
Pages : 216
Book Description
"This volume is a step by step guide to implementing predictive data analytics in human resource management (HRM). It demonstrates how to apply and predict various HR outcomes which have an organizational impact, to aid in strategizing and better decision making. The book: Presents key concepts and expands on the need and role of HR analytics in business management; Utilises popular analytical tools like Artificial Neural Networks (ANN) and K-Nearest Neighbour (KNN) to provide practical demonstrations through R scripts for predicting turnover and applicant screening; Discusses real world corporate examples and employee data collected first-hand by the authors; Includes chapter-wise problem exercises and case studies for students and teachers. Comprehensive and accessible, this guide will be useful for students, teachers and researchers of data analytics, big data, human resource management, statistics, and economics. It will also be of interest to general readers unfamiliar with statistics or programming"--
Human Capital Analytics
Author: Gene Pease
Publisher: John Wiley & Sons
ISBN: 1118466764
Category : Business & Economics
Languages : en
Pages : 261
Book Description
An insightful look at the implementation of advanced analytics on human capital Human capital analytics, also known as human resources analytics or talent analytics, is the application of sophisticated data mining and business analytics techniques to human resources data. Human Capital Analytics provides an in-depth look at the science of human capital analytics, giving practical examples from case studies of companies applying analytics to their people decisions and providing a framework for using predictive analytics to optimize human capital investments. Written by Gene Pease, Boyce Byerly, and Jac Fitz-enz, widely regarded as the father of human capital Offers practical examples from case studies of companies applying analytics to their people decisions An in-depth discussion of tools needed to do the work, particularly focusing on multivariate analysis The challenge of human resources analytics is to identify what data should be captured and how to use the data to model and predict capabilities so the organization gets an optimal return on investment on its human capital. The goal of human capital analytics is to provide an organization with insights for effectively managing employees so that business goals can be reached quickly and efficiently. Written by human capital analytics specialists Gene Pease, Boyce Byerly, and Jac Fitz-enz, Human Capital Analytics provides essential action steps for implementation of advanced analytics on human capital.
Publisher: John Wiley & Sons
ISBN: 1118466764
Category : Business & Economics
Languages : en
Pages : 261
Book Description
An insightful look at the implementation of advanced analytics on human capital Human capital analytics, also known as human resources analytics or talent analytics, is the application of sophisticated data mining and business analytics techniques to human resources data. Human Capital Analytics provides an in-depth look at the science of human capital analytics, giving practical examples from case studies of companies applying analytics to their people decisions and providing a framework for using predictive analytics to optimize human capital investments. Written by Gene Pease, Boyce Byerly, and Jac Fitz-enz, widely regarded as the father of human capital Offers practical examples from case studies of companies applying analytics to their people decisions An in-depth discussion of tools needed to do the work, particularly focusing on multivariate analysis The challenge of human resources analytics is to identify what data should be captured and how to use the data to model and predict capabilities so the organization gets an optimal return on investment on its human capital. The goal of human capital analytics is to provide an organization with insights for effectively managing employees so that business goals can be reached quickly and efficiently. Written by human capital analytics specialists Gene Pease, Boyce Byerly, and Jac Fitz-enz, Human Capital Analytics provides essential action steps for implementation of advanced analytics on human capital.
New Paradigm in Decision Science and Management
Author: Srikanta Patnaik
Publisher: Springer Nature
ISBN: 9811393303
Category : Technology & Engineering
Languages : en
Pages : 398
Book Description
This book discusses an emerging area in computer science, IT and management, i.e., decision sciences and management. It includes studies that employ various computing techniques like machine learning to generate insights from huge amounts of available data; and which explore decision-making for cross-platforms that contain heterogeneous data associated with complex assets; leadership; and team coordination. It also reveals the advantages of using decision sciences with management-oriented problems. The book includes a selection of the best papers presented at the International Conference on Decision Science and Management 2018 (ICDSM 2018), held at the Interscience Institute of Management and Technology (IIMT), Bhubaneswar, India.
Publisher: Springer Nature
ISBN: 9811393303
Category : Technology & Engineering
Languages : en
Pages : 398
Book Description
This book discusses an emerging area in computer science, IT and management, i.e., decision sciences and management. It includes studies that employ various computing techniques like machine learning to generate insights from huge amounts of available data; and which explore decision-making for cross-platforms that contain heterogeneous data associated with complex assets; leadership; and team coordination. It also reveals the advantages of using decision sciences with management-oriented problems. The book includes a selection of the best papers presented at the International Conference on Decision Science and Management 2018 (ICDSM 2018), held at the Interscience Institute of Management and Technology (IIMT), Bhubaneswar, India.
The Practical Guide to HR Analytics
Author: Shonna D. Waters
Publisher:
ISBN: 9781586445324
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The need for HR professionals to understand and apply data analytics is greater than ever. Today's successful HR professionals must ask insightful questions, understand key terms, and intelligently apply data, but may lack a clear understanding of the many forms, types, applications, interpretations, and capabilities of HR analytics. HR Analytics provides a practical approach to using data to solve real HR challenges in organizations and demystifies analytics with clear guidelines and recommendations for making the business case, starting an HR analytics function, avoiding common pitfalls, presenting data through visualization and storytelling, and much more.
Publisher:
ISBN: 9781586445324
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The need for HR professionals to understand and apply data analytics is greater than ever. Today's successful HR professionals must ask insightful questions, understand key terms, and intelligently apply data, but may lack a clear understanding of the many forms, types, applications, interpretations, and capabilities of HR analytics. HR Analytics provides a practical approach to using data to solve real HR challenges in organizations and demystifies analytics with clear guidelines and recommendations for making the business case, starting an HR analytics function, avoiding common pitfalls, presenting data through visualization and storytelling, and much more.
The New HR Analytics
Author: Jac FITZ-ENZ
Publisher: AMACOM
ISBN: 0814416446
Category : Business & Economics
Languages : en
Pages : 369
Book Description
Using Fitz-enz’s proprietary analytic model, you will be equipped to measure and evaluate past and current returns and apply the information to make predictions about the future value of human capital investments. In his landmark book, The ROI of Human Capital, Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company’s bottom line. Now, in The New HR Analytics, he reveals how human resources professionals can apply this expense-based knowledge to make the most strategic staffing decisions for their companies. You’ll learn how to: evaluate and prioritize the skills needed to sustain performance; build an agile workforce through flexible Capability Planning; determine how the organization can stimulate and reward behaviors that matter; apply a proven succession planning strategy that leverages employee engagement and drives top-line revenue growth; and recognize risks and formulate responses that avoid surprises. Brimming with real-world examples and input from thirty top HR practitioners and thought leaders as well as exclusive analytical tools, The New HR Analytics ushers in a new era in human resources and human capital management.
Publisher: AMACOM
ISBN: 0814416446
Category : Business & Economics
Languages : en
Pages : 369
Book Description
Using Fitz-enz’s proprietary analytic model, you will be equipped to measure and evaluate past and current returns and apply the information to make predictions about the future value of human capital investments. In his landmark book, The ROI of Human Capital, Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company’s bottom line. Now, in The New HR Analytics, he reveals how human resources professionals can apply this expense-based knowledge to make the most strategic staffing decisions for their companies. You’ll learn how to: evaluate and prioritize the skills needed to sustain performance; build an agile workforce through flexible Capability Planning; determine how the organization can stimulate and reward behaviors that matter; apply a proven succession planning strategy that leverages employee engagement and drives top-line revenue growth; and recognize risks and formulate responses that avoid surprises. Brimming with real-world examples and input from thirty top HR practitioners and thought leaders as well as exclusive analytical tools, The New HR Analytics ushers in a new era in human resources and human capital management.
HR Analytics
Author: Tracey Smith
Publisher: Numerical Insights LLC
ISBN: 1492739162
Category : Business & Economics
Languages : en
Pages : 120
Book Description
How can HR show value? With 20+ years of analytical expertise, the author guides you into the land of HR analytics to answer this question. The reader of this book is a business leader, an HR leader, analyst, student or just plain curious about what analytics in the Human Resource function is all about. It is intended for the business-minded individual interested in learning about the strategic advantages which can be obtained from performing analytics on the wealth of data stored in HR systems. The book begins with a brief history of the evolution of HR information and explains some of the differences between the stages of information progression. It also provides an opinion on who needs to know these differences and who doesn’t. The book moves on to provide advice on how to best select metrics for HR and how to approach an analysis is an organized way. A full chapter is dedicated to practical examples in order to assist the reader in generating ideas of how to provide value to the organization. Examples are provided using simple and more advanced techniques. The intent, however, is to show where value can be found in HR data and not to provide instruction on mathematical techniques. For the HR leader, the book will go on to examine the advantages and disadvantages of trying to build these capabilities in-house and will provide a realistic view of the challenges associated with implementing analytics in Human Resources. For the HR analyst, a section is included to discuss the realistic challenges you will face in collecting and analyzing HR data. Those entering this field or thinking about it, can then go in with their eyes wide open. A brief introduction to Strategic Workforce Planning is provided because it overlaps with HR analytics in one of its major steps. Finally, the book provides advice and opinions on data analysis and visualization tools available to the HR professional. What Will This Book Do for Me? Before the reader embarks on his / her journey through the pages of this book, it is important to know the types of questions that will be answered. Only then can the reader determine the true value of this material for his / her business. The list below is not all inclusive, but will provide the reader with an idea on how the information contained herein can be used. 1. How can I show some HR analytics quick wins to my leadership team? 2. What are the evolutionary stages of analytics and in what stage are most businesses? 3. How can I organize my analysis efforts? 4. What can regression analysis do for me? 5. How can I link HR to the business? 6. How can I get strategic value out of an HR survey? 7. Should I have an in-house analytics group? If so, which skill sets should I look for? 8. What challenges can I realistically expect to face if I head into HR analytics? Under the new pressure for Human Resources to provide higher value to the company, answering these and similar questions for the organization will increase the strategic level of Human Resources.
Publisher: Numerical Insights LLC
ISBN: 1492739162
Category : Business & Economics
Languages : en
Pages : 120
Book Description
How can HR show value? With 20+ years of analytical expertise, the author guides you into the land of HR analytics to answer this question. The reader of this book is a business leader, an HR leader, analyst, student or just plain curious about what analytics in the Human Resource function is all about. It is intended for the business-minded individual interested in learning about the strategic advantages which can be obtained from performing analytics on the wealth of data stored in HR systems. The book begins with a brief history of the evolution of HR information and explains some of the differences between the stages of information progression. It also provides an opinion on who needs to know these differences and who doesn’t. The book moves on to provide advice on how to best select metrics for HR and how to approach an analysis is an organized way. A full chapter is dedicated to practical examples in order to assist the reader in generating ideas of how to provide value to the organization. Examples are provided using simple and more advanced techniques. The intent, however, is to show where value can be found in HR data and not to provide instruction on mathematical techniques. For the HR leader, the book will go on to examine the advantages and disadvantages of trying to build these capabilities in-house and will provide a realistic view of the challenges associated with implementing analytics in Human Resources. For the HR analyst, a section is included to discuss the realistic challenges you will face in collecting and analyzing HR data. Those entering this field or thinking about it, can then go in with their eyes wide open. A brief introduction to Strategic Workforce Planning is provided because it overlaps with HR analytics in one of its major steps. Finally, the book provides advice and opinions on data analysis and visualization tools available to the HR professional. What Will This Book Do for Me? Before the reader embarks on his / her journey through the pages of this book, it is important to know the types of questions that will be answered. Only then can the reader determine the true value of this material for his / her business. The list below is not all inclusive, but will provide the reader with an idea on how the information contained herein can be used. 1. How can I show some HR analytics quick wins to my leadership team? 2. What are the evolutionary stages of analytics and in what stage are most businesses? 3. How can I organize my analysis efforts? 4. What can regression analysis do for me? 5. How can I link HR to the business? 6. How can I get strategic value out of an HR survey? 7. Should I have an in-house analytics group? If so, which skill sets should I look for? 8. What challenges can I realistically expect to face if I head into HR analytics? Under the new pressure for Human Resources to provide higher value to the company, answering these and similar questions for the organization will increase the strategic level of Human Resources.
Work Rules!
Author: Laszlo Bock
Publisher: Twelve
ISBN: 1455554804
Category : Business & Economics
Languages : en
Pages : 446
Book Description
From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work -- and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of Work Rules!, a compelling and surprisingly playful manifesto that offers lessons including: Take away managers' power over employees Learn from your best employees-and your worst Hire only people who are smarter than you are, no matter how long it takes to find them Pay unfairly (it's more fair!) Don't trust your gut: Use data to predict and shape the future Default to open-be transparent and welcome feedback If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, Work Rules! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. Work Rules! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.
Publisher: Twelve
ISBN: 1455554804
Category : Business & Economics
Languages : en
Pages : 446
Book Description
From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work -- and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of Work Rules!, a compelling and surprisingly playful manifesto that offers lessons including: Take away managers' power over employees Learn from your best employees-and your worst Hire only people who are smarter than you are, no matter how long it takes to find them Pay unfairly (it's more fair!) Don't trust your gut: Use data to predict and shape the future Default to open-be transparent and welcome feedback If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, Work Rules! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. Work Rules! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.
Predictive Analytics
Author: Eric Siegel
Publisher: John Wiley & Sons
ISBN: 1119153654
Category : Business & Economics
Languages : en
Pages : 368
Book Description
"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a
Publisher: John Wiley & Sons
ISBN: 1119153654
Category : Business & Economics
Languages : en
Pages : 368
Book Description
"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a