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Author: Christopher Ulph
Publisher: GRIN Verlag
ISBN: 3640819233
Category : Business & Economics
Languages : en
Pages : 21
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Book Description
Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 73, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: British Petroleum is an international energy provider with a large degree of focus on both upstream and downstream oil assets and operations as well as continued diversification into alternative energy sources. It has a market capitalization of £117,929 million as at the close of business 29th March 2010. The ‘Beyond Petroleum’ campaign stemmed from late nineties and early noughties merger (Amoco) and acquisition (the Atlantic Richfield Corporation and Burmah Castrol) activity. BP approached Ogilvy PR with a brief to “Position BP as a new type of global energy company that confronts such difficult issues as the conflict between energy and environmental needs and takes actions beyond what is expected of an oil company.” (Ogilvy, 2010 & Leopard, 2010) This ‘green-washing’ campaign went on to win two PRWeek Campaign of the Year awards in 2001, however in the same breath it did draw public criticisms from environmentally focused organizations citing a cynicism within BP. ‘Beyond Petroleum’ was a campaign that had twofold objectives looking to both demonstrate that BP were an industry leader with a unique position as a green and socially conscious oil and gas company as well as uniting several recently acquired companies as well as existing employees under one unified banner.
Author: Christopher Ulph
Publisher: GRIN Verlag
ISBN: 3640819233
Category : Business & Economics
Languages : en
Pages : 21
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Book Description
Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 73, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: British Petroleum is an international energy provider with a large degree of focus on both upstream and downstream oil assets and operations as well as continued diversification into alternative energy sources. It has a market capitalization of £117,929 million as at the close of business 29th March 2010. The ‘Beyond Petroleum’ campaign stemmed from late nineties and early noughties merger (Amoco) and acquisition (the Atlantic Richfield Corporation and Burmah Castrol) activity. BP approached Ogilvy PR with a brief to “Position BP as a new type of global energy company that confronts such difficult issues as the conflict between energy and environmental needs and takes actions beyond what is expected of an oil company.” (Ogilvy, 2010 & Leopard, 2010) This ‘green-washing’ campaign went on to win two PRWeek Campaign of the Year awards in 2001, however in the same breath it did draw public criticisms from environmentally focused organizations citing a cynicism within BP. ‘Beyond Petroleum’ was a campaign that had twofold objectives looking to both demonstrate that BP were an industry leader with a unique position as a green and socially conscious oil and gas company as well as uniting several recently acquired companies as well as existing employees under one unified banner.
Author: Md Moniruzzaman Kiron
Publisher: GRIN Verlag
ISBN: 3668617368
Category : Business & Economics
Languages : en
Pages : 26
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Book Description
Submitted Assignment from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: A, , language: English, abstract: British Petroleum (BP) PLC is recognized as a biggest and leading petroleum company in the world whose headquarter is in London, United Kingdom. BP has operations in about 72 nations of the world, which generates approximately or equivalent to 3.3 million barrels of oil every day and operates almost 22,400 fuel service stations in the world. The revenues show that it is the third largest company in energy production and listed as the 5th world’s largest company and is the 6th super dominant producer of oil and gas. This study analyses the external environment and the internal environment in which BP operates using significant strategic administration tools such as Porter’s Five Forces. Based on this Analysis, the Core Competencies and Distinctive Capabilities of BP can be measured. The Business Level Strategies, Corporate and International Strategic prospects of BP are interpreted and appraised for their Suitability, Acceptability, and Probability.
Author:
Publisher:
ISBN:
Category : Petroleum industry and trade
Languages : en
Pages :
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Book Description
Author: Ronald W. Ferrier
Publisher: Cambridge University Press
ISBN: 9780521246477
Category : Business & Economics
Languages : en
Pages : 844
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Book Description
This comprehensive history of British Petroleum has been based firmly on the evidence from contemporary records.
Author: Aeron Davis
Publisher: Manchester University Press
ISBN: 9780719060694
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.
Author: Richard Campbell
Publisher: Macmillan
ISBN: 0312644655
Category : Language Arts & Disciplines
Languages : en
Pages : 608
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Book Description
It's no secret today's media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
Author: Mike Magner
Publisher: Macmillan
ISBN: 031255494X
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
An exposi on British oil giant BP not only looks at the massive Deepwater Horizon explosion and oil spill but also the company's ongoing history of environmental and safety violations, in a book written by a journalist who has been covering BP for years.
Author: James Bamberg
Publisher: Cambridge University Press
ISBN: 9780521785150
Category : Business & Economics
Languages : en
Pages : 690
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Book Description
A detailed account of the activities of BP, 1950-75.
Author: Katherine Rogers
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
As the population and use of social media platforms increase, so does the role they play in crisis communication. This study focuses on how BP used social media, specifically Twitter, as a platform for their public relations response to the devastating 2010 Gulf Oil Spill. Additionally, this study focuses on identifying how social media users used Twitter as an avenue to reach out to BP on and voice concerns and attitudes after the spill. A content analysis of Tweets written in response to the spill was conducted and through that analysis it was determined that BP used Twitter as a way to disperse messages about how they were making things better or compensating people; while social media users used Twitter to attempt to engage with BP and voice negative opinions about many areas that were damaged because of the spill. By identifying how BP used Twitter and restoration strategies in the wake of the spill, it is possible to compare their use to best practices that have developed through academic research and existing case studies where social media and restoration strategy was used effectively. This can identify why BP's response was not well received. By identifying how social media users used Twitter, it is possible to use this case study as an example of the importance of engaging with users and identifying areas of concern. This study has implications for public relations practitioners and all professionals who are charged with creating crisis communication plans. Limitations of the study and recommendations for future research were included.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 1130
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Book Description
