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Author: Winslow Johnson
Publisher: AMACOM/American Management Association
ISBN: 9780814428054
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Annotation The best product doesn't always sell. Powerhouse Marketing Plans identifies the traits that drive sales and reveals the actual marketing plans of leading companies. Marketing and business professionals will learn about focus groups, surveys, and demographic and trade research, and discover what has worked (and what hasn't) for the likes of Energizer and Philips.
Author: Winslow Johnson
Publisher: AMACOM/American Management Association
ISBN: 9780814428054
Category : Business & Economics
Languages : en
Pages : 376
Get Book Here
Book Description
Annotation The best product doesn't always sell. Powerhouse Marketing Plans identifies the traits that drive sales and reveals the actual marketing plans of leading companies. Marketing and business professionals will learn about focus groups, surveys, and demographic and trade research, and discover what has worked (and what hasn't) for the likes of Energizer and Philips.
Author: Robert W. Bly
Publisher: Entrepreneur Press
ISBN: 1613083033
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Deliver Big-Picture Marketing Plans for Pennies on the Dollar Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Author: Jeff Rosenblum
Publisher: powerHouse Books
ISBN: 157687883X
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Author: Greg Creed
Publisher: HarperCollins Leadership
ISBN: 140022330X
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author: Curtis W Decora
Publisher:
ISBN: 9781704662244
Category :
Languages : en
Pages : 106
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Book Description
Email marketing is the act of sending an electronic commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email is an extremely cost-effective component of your digital marketing strategy. The majority of businesses in operation today are not using email as part of their prospecting process. Email Marketing can cost you pennies on the dollar in relation to new-aged methods, and generate upwards of 20 times more than your initial investment. In some instances with clients I service, the majority of their revenues are produced from email marketing campaigns. Let me explain. I'm a big believer of using MailChimp, it's a super simplistic email service provider with a drag-and-drop interface. While Mailchimp is striving to become an all-in-one marketing platform, they're bread and butter is still the email marketing tools they offer. Did you know the average open rate across all email marketing campaigns is 20.81%? What does that mean? That means that if you're running a campaign with 1,000 emails in your list, 208 emails will be opened. Why is that significant? The average organic reach on Facebook posts is 6.4%, according to Social Media Today. That means, if that same 1,000 users who opted in to your email list by way of your Facebook page, only 64 people will see your organic posts. Comparatively speaking, email would provide a 325% greater reach than an organic Facebook post.
Author: Tony Curtis
Publisher: Routledge
ISBN: 1136420827
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Author: Jorge Pérez
Publisher: Penguin
ISBN: 9780451223722
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
A wealthy real-estate developer shares the principles of his success, examining the vast financial opportunities that exist in real estate, key points to successful investment, and effective business strategies.
Author: Tony Curtis
Publisher: Routledge
ISBN: 1136420207
Category : Business & Economics
Languages : en
Pages : 415
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Book Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author: Tony Curtis
Publisher: Routledge
ISBN: 0750680083
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings * Written specially for the Marketing in practice module by the CIM senior examiner for marketing management in practice module * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author: Association of Outdoor Recreation and Education
Publisher: Human Kinetics
ISBN: 0736075372
Category : Sports & Recreation
Languages : en
Pages : 636
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Book Description
"Whether you are working in a public, private, or nonprofit setting, Outdoor Program Administration: Principles and Practices is your essential guide as an outdoor program administrator. Using this reference, you will improve your skills and enhance your programs." -- Back cover
