The Politics of Marketing the Labour Party PDF Download
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Author: D. Wring
Publisher: Springer
ISBN: 0230597610
Category : Social Science
Languages : en
Pages : 271
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Book Description
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Author: D. Wring
Publisher: Springer
ISBN: 0230597610
Category : Social Science
Languages : en
Pages : 271
Get Book Here
Book Description
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Author: D. Wring
Publisher: Palgrave Macmillan
ISBN: 9780333689530
Category : Social Science
Languages : en
Pages : 262
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Book Description
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719060175
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...
Author: Brian McNair
Publisher: Psychology Press
ISBN: 9780415307079
Category : Communication in politics
Languages : en
Pages : 276
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Book Description
In the third edition of this title, the author offers a broad critical preface to the relationship between politics, the media and democracy in the UK and other contemporary societies.
Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 131768625X
Category : Political Science
Languages : en
Pages : 292
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Book Description
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Author: Matt Beech
Publisher: Routledge
ISBN: 1351693077
Category : Political Science
Languages : en
Pages : 273
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Book Description
The election of the most left-wing Labour Party Leader since 1945, followed by the Party's third consecutive general election defeat and the ongoing cultural divisions around Brexit present an ideal opportunity for a thorough re-evaluation of the state of the Party within its broader ideological and historical context. This second edition of this highly respected book analyses the current developments and places them in their historical setting through a clear three-part framework of Ideological Positions, Struggles and Commentaries. Thoroughly updated and featuring contributions by leading academics and politicians, it continues to represent one of the most ground-breaking and thorough analyses of Labour's political thought in a generation and will be of key interest to scholars, students and observers of British Politics, British History, Party Politics, and the Labour Party.
Author: Margaret Scammell
Publisher: Cambridge University Press
ISBN: 0521836689
Category : Political Science
Languages : en
Pages : 241
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Book Description
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.
Author: Robert P. Ormrod
Publisher: SAGE
ISBN: 1446281426
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Author: Darren G. Lilleker
Publisher: Manchester University Press
ISBN: 9780719068713
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Author: Alan Finlayson
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 232
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Book Description
This book makes sense of New Labour by interpreting its ideas and practices as symptoms of the times in which we live. Making Sense of New Labour is an in-depth study, interpreting a wide range of material, including party political broadcasts and other election material, Tony Blair's speeches, and internal policy discussion. Finlayson disentangles and analyses the different elements of New Labour's political philosophy, which he argues is in large part a reflection of the culture and politics of contemporary capitalism. As such the party inevitably finds itself managing a status quo rather than driving genuine change. The book considers: - Labour's marketing strategy and susceptibility to consumer culture - the rhetoric and practice of modernisation - the place of the Third Way in the context of recent British political and intellectual history - the meaning of the 'knowledge economy' and significance of welfare-to-work - Labour's conception, and management, of the state Alan Finlayson is a Lecturer in the Department of Politics and International Relations, University of Wales Swansea.
