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Author: Nitin Chhoda
Publisher: Createspace Independent Publishing Platform
ISBN: 9781463751173
Category : Physical therapy
Languages : en
Pages : 0
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Book Description
The world's premier private practice business consultant will shatter every single myth about marketing your clinic, getting new patients and creating a lifestyle where you control your practice (and not the other way around). Nitin Chhoda will pull back the curtains and reveal ALL his formulas to increase physician referrals, get new patients and empower YOU to achieve a six and even seven figure income so you can live the lifestyle you want while making predictable and reliable income.What you have in your hands is about to transform your private practice. You will get business systems that bring in new patients, reactivate former patients and increase physician referrals.Here are just some of the things you will learn:- Developing the mindset of a successful private practice owner- Identifying key leverage points to set the stage for explosive growth in your practice- The blueprint to move patients up the patient ascension ladder- Building additional sources of revenue in your private practice- Undercover techniques to structure your website to attract more patients- How to win patients and influence them to trigger an avalanche of internal referrals- How to get doctors (and other referral sources) to approach you with patients- The road to the celebrity physical therapist - How to win over everyone in your community- How to use newsletter marketing to get patients to know, like and trust you- Leveraging mobile marketing to engage existing patients and get new patients
Author: Nitin Chhoda
Publisher: Createspace Independent Publishing Platform
ISBN: 9781463751173
Category : Physical therapy
Languages : en
Pages : 0
Get Book
Book Description
The world's premier private practice business consultant will shatter every single myth about marketing your clinic, getting new patients and creating a lifestyle where you control your practice (and not the other way around). Nitin Chhoda will pull back the curtains and reveal ALL his formulas to increase physician referrals, get new patients and empower YOU to achieve a six and even seven figure income so you can live the lifestyle you want while making predictable and reliable income.What you have in your hands is about to transform your private practice. You will get business systems that bring in new patients, reactivate former patients and increase physician referrals.Here are just some of the things you will learn:- Developing the mindset of a successful private practice owner- Identifying key leverage points to set the stage for explosive growth in your practice- The blueprint to move patients up the patient ascension ladder- Building additional sources of revenue in your private practice- Undercover techniques to structure your website to attract more patients- How to win patients and influence them to trigger an avalanche of internal referrals- How to get doctors (and other referral sources) to approach you with patients- The road to the celebrity physical therapist - How to win over everyone in your community- How to use newsletter marketing to get patients to know, like and trust you- Leveraging mobile marketing to engage existing patients and get new patients
Author: Chad Madden
Publisher:
ISBN: 9781533494030
Category :
Languages : en
Pages : 196
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Book Description
What's In Killer Marketing Secrets?Killer Marketing Secrets is not just another reference guide for Private Practice PT Marketing...This book is NOT about getting more new patients... but what you learn will get you more new patients, revenue and more income...This book is NOT about weening yourself off of physician referrals...but when you implement what's in this book...you'll know how to magnetically attract patients from the general public...whether you have Direct Access or not.This book is NOT about automating your practice...but when you put the Killer Marketing Secrets into action...you'll have Marketing systems in place that will be like "turning a faucet on and off"...whenever you need new patients...Killer Marketing Secrets is a shortcut to get your practice to the next level.Healthcare is changing dramatically. Hospital systems, POPTS practices, Insurance Companies, Corporate PT consolidation and Direct Access are contributing to the chaos...but here's the deal. It's really what YOU know and do that will separate success from failure in Private Practice PT. Here I share with you exactly what I'm doing in my own Private Practice to survive and thrive in one of the most competitive healthcare markets in the country."Chad not only talks the talk, but he walks the walk...He completely over delivers"- Tom Dalonzo-Baker, Total Motion Physical Therapy, Inc."The strategies in this book have changed my life" - Travis Robbins, Robbins Rehabilitation"Chad has allowed me to transition from working IN my business to working ON my business" - Stacey Raybuck Schatz, Professional Physical Therapy & Sports Medicine, Inc.CHAD MADDEN started his private practice in 2003. After struggling for 2 years, he grew his practice 600% in 30 consecutive months. In spite of being decimated with an 80% decline in physician referrals, his practice continues to grow above and beyond $3 million/year. For several years, he's been helping other practice owners implement marketing systems, be more profitable and free up their time.
Author: Kathryn Schaefer
Publisher:
ISBN:
Category : Medical
Languages : en
Pages : 216
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Book Description
If you're in private practice or just starting as a physical therapist, Marketing Techniques for Physical Therapists is the book to have as a guide. It shows you step-by-step how to market and maintain a succes sful practice.
Author: Larry J. Nosse
Publisher:
ISBN: 9780781742641
Category : Medical
Languages : en
Pages : 516
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Book Description
Now more than a complete introduction to the business side of physical therapy, the new Second Edition has been greatly expanded to reflect the many legislative, economic, and educational events that have affected the physical therapy profession in recent years. Nineteen new chapters and fifteen fully revised chapters provide an up-to-date, expanded view of the needs of today’s and tomorrow’s physical therapists. Business concepts covered include healthcare economics, payment sources, accounting, billing, human resource management, marketing, outcomes measurement, and legal concepts. This edition is consistent with the American Physical Therapy Association’s Section on Health Care Policy and Administration.
Author: Joseph Simon
Publisher: CreateSpace
ISBN: 9781484044926
Category : Medical care
Languages : en
Pages : 168
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Book Description
The biggest problem is that we as health care practitioners never had the proper training in marketing to run a small business. We studied hard to make it through medical school, dental school, physical therapy school, optometry school, or chiropractic school, but we were never given the best tools to attract new patients. So we compensate for our shortcomings. We read journals and books. We travel near and far to attend seminars. We try experimenting on our own, hoping to hit the right formula that will ultimately open up the floodgates to bring in the patients by the busload. But it rarely happens. In this book, nationally recognized marketing healthcare specialist Dr Joe Simon, takes you by the hand with step by step strategies that have worked in his own practice and countless others that he has coached. In this new economy and healthcare arena we can no longer just hang our name on the door and hope that patients find us. The successful practitioner must be proactive and open to learning new business strategies. This book will start you on your path of your next step in the education process. The REAL business education that you never received in school. Welcome to the Private Practice Business Academy. Enroll today and make your practice more profitable tomorrow.
Author: Mark Drnach
Publisher: Lippincott Williams & Wilkins
ISBN: 197519585X
Category : Medical
Languages : en
Pages : 328
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Book Description
Clinical expertise is paramount in physical therapy, but managing the business side of practice is equally crucial for success. Crafted to meet the specific needs of physical therapy students and professionals, The Business of Physical Therapy equips you with the essential non-clinical knowledge and skills to manage the intricate world of business, finance, management, communication, and legal aspects of the physical therapy profession. This groundbreaking resource is the first and only text that covers the entire spectrum of non-clinical topics at the required depth. From mastering financial management and optimizing operational efficiency to honing leadership and communication abilities and ensuring legal compliance, this pioneering guide empowers you to thrive in today's competitive healthcare landscape.
Author: David A. Nicholls
Publisher: Routledge
ISBN: 1317202627
Category : Social Science
Languages : en
Pages : 522
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Book Description
Physiotherapy is arriving at a critical point in its history. Since World War I, physiotherapy has been one of the largest allied health professions and the established provider of orthodox physical rehabilitation. But ageing populations of increasingly chronically ill people, a growing scepticism towards biomedicine and the changing economy of healthcare threaten physiotherapy’s long-held status. Paradoxically, physiotherapy’s affinity for treating the ‘body-as-machine’ has resulted in an almost complete inability to identify the roots of the profession’s present problems, or define possible ways forward. Physiotherapists need to engage in critically informed theoretical discussion about the profession’s past, present and future - to explore their practice from economic, philosophical, political and sociological perspectives. The End of Physiotherapy aims to explain how physiotherapy has arrived at this critical point in its history, and to point to a new future for the profession. The book draws on critical analyses of the historical and social conditions that have made present-day physiotherapy possible. Nicholls examines some of the key discourses that have had a positive impact on the profession in the past, but now threaten to derail it. This book makes it possible for physiotherapists to think otherwise about their profession and their day-to-day practice. It will be essential reading for scholars and students of physiotherapy, interprofessional and community rehabilitation, as well as appealing to those working in medical sociology, the medical humanities, medical history and health care policy.
Author: Elisabeth Rosenthal
Publisher: Penguin
ISBN: 0698407180
Category : Medical
Languages : en
Pages : 434
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Book Description
A New York Times bestseller/Washington Post Notable Book of 2017/NPR Best Books of 2017/Wall Street Journal Best Books of 2017 "This book will serve as the definitive guide to the past and future of health care in America.”—Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of All Maladies and The Gene At a moment of drastic political upheaval, An American Sickness is a shocking investigation into our dysfunctional healthcare system - and offers practical solutions to its myriad problems. In these troubled times, perhaps no institution has unraveled more quickly and more completely than American medicine. In only a few decades, the medical system has been overrun by organizations seeking to exploit for profit the trust that vulnerable and sick Americans place in their healthcare. Our politicians have proven themselves either unwilling or incapable of reining in the increasingly outrageous costs faced by patients, and market-based solutions only seem to funnel larger and larger sums of our money into the hands of corporations. Impossibly high insurance premiums and inexplicably large bills have become facts of life; fatalism has set in. Very quickly Americans have been made to accept paying more for less. How did things get so bad so fast? Breaking down this monolithic business into the individual industries—the hospitals, doctors, insurance companies, and drug manufacturers—that together constitute our healthcare system, Rosenthal exposes the recent evolution of American medicine as never before. How did healthcare, the caring endeavor, become healthcare, the highly profitable industry? Hospital systems, which are managed by business executives, behave like predatory lenders, hounding patients and seizing their homes. Research charities are in bed with big pharmaceutical companies, which surreptitiously profit from the donations made by working people. Patients receive bills in code, from entrepreneurial doctors they never even saw. The system is in tatters, but we can fight back. Dr. Elisabeth Rosenthal doesn't just explain the symptoms, she diagnoses and treats the disease itself. In clear and practical terms, she spells out exactly how to decode medical doublespeak, avoid the pitfalls of the pharmaceuticals racket, and get the care you and your family deserve. She takes you inside the doctor-patient relationship and to hospital C-suites, explaining step-by-step the workings of a system badly lacking transparency. This is about what we can do, as individual patients, both to navigate the maze that is American healthcare and also to demand far-reaching reform. An American Sickness is the frontline defense against a healthcare system that no longer has our well-being at heart.
Author: Michael Arthur
Publisher: SAGE
ISBN: 0857026348
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
`To career used to mean to swerve wildly or to go swiftly. In this beautifully argued, richly documented, original, liberating work, Arthur, Inksen, and Pringle demonstrate that the new careers once more are about swift swerves, unexpected agency, and enacted opportunities and constraints. Readers will think about the future in ways they never imagined possible. This is a good book. People need to get it in their hands to see how good it is′- Karl Weick, University of Michigan The New Careers offers a major new approach to the concept of career and the relation of the individual to the contemporary workplace. It shows that our traditional conceptions of careers are rooted in the stable conditions of the Industrial State model which has dominated the Twentieth century and that new models, better attuned to the New Economy of the later Twentieth and early Twenty-first centuries are now needed. The book points to careers as actions rather than structures, as a means of learning rather than means of earning, and as boundaryless entities rather than constrained ones. It also points to the return of the career as a key concept in social analysis, but shows that in the light of new phenomena, the `career′ as we traditionally know it will never be the same again. This innovative and accessible book is based on work for which Michael Arthur, Kerr Inkson and Judith Pringle won the Academy of Management prize for best section paper, which forms the core of this book.
Author: Alice Scott
Publisher:
ISBN: 9781475094442
Category :
Languages : en
Pages : 114
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Book Description
"Advanced Medical Billing Marketing for the New Economy" is an indispensable tool for building your medical billing business by finding and signing up new clients. 114 pages of new ideas for finding doctors in need of your services and ways to get their attention. It explains why this is a great time to start a medical billing business and teaches you new methods or reaching your market more effectively and quickly. Chapters include starting a marketing plan, how change offers marketing opportunities, writing an effective sales letter, the secret is in the offer, set and achieve concrete goals, effective time management skills and a powerful marketing toolbox with 13 strategies that work! If you want to grow your medical billing business this book is an invaluable resource written by a mother/daughter team who has worked in their own medical billing business since 1994. They offer the most effective ideas they have used in their 18 years of marketing their medical billing business. This is their 15th book on medical billing and the medical billing business.
