Author: David Posner
Publisher:
ISBN:
Category : Photoelectric cells
Languages : en
Pages : 110

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Author: David Posner
Publisher:
ISBN:
Category : Photoelectric cells
Languages : en
Pages : 0

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :

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This review report presents the results of an analysis of alternative approaches to the design of a federal photovoltaics procurement program. Advantages and disadvantages of large purchases at fixed prices and smaller purchases for testing and demonstrating the technology are presented. The objectives and possible impacts of these purchase programs on the photovoltaic industry are described. The reactions of the industry to alternative purchase programs were assessed using personal interviews with selected companies currently active in photovoltaics. The report begins with a review of the impacts of federal procurements on other innovations, including the electronics industry, and suggests the relation of these procurements to photovoltaics. The methodology for conducting the interviews is presented next. The results of the interviews are summarized into possible scenarios of future developments in the industry and into discussions of key issues in the design of a procurement program. An appendix on the current structure of the photovoltaic industry is provided.

Author:
Publisher:
ISBN:
Category : Power resources
Languages : en
Pages : 396

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Author:
Publisher:
ISBN:
Category : Solar energy
Languages : en
Pages : 518

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Author: Taner Hamid Yilmaz
Publisher: GRIN Verlag
ISBN: 3656416613
Category : Business & Economics
Languages : en
Pages : 133

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Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Fulda, language: English, abstract: The master’s thesis aims to analyze photovoltaic (PV) solar systems market in Turkey and suggests possible marketing strategies for installer companies in the context of marketing purposes. In this frame, the secondary research in macro- and microenvironment reflects the market conditions with an indicative primary research. Therefore, seventy active PV solar energy companies were found and analyzed through a scanning in the Internet. In addition, twenty installer firms reflected their company characteristics and respective evaluations about the market and their marketing strategies through a web basedsurvey. Different approaches to PV solar energy marketing are reviewed such as customer centered marketing strategy, green marketing and diffusion of innovations model. In the light of this information, the major observed barriers against deployment of PV solar energy are latecomer regulations, weak governmental support, and high level of local interest rates in terms of macroenvironment. Moreover, lack of customer centered professional marketing strategies by firms was discovered against diffusion of PV technology in Turkey. Moreover, the average rate of installed PV systems to potential market size is forecast under 0,01% among respondent marketers. Further, the average of marketing employees is 2,7 and average marketing budget is about USD 124.000. To summarize, more specific marketing strategies by power demand of customers and by profiles (innovators and early adaptors) of diffusion of innovations model are recommended for installers of PV solar energy systems, in order to deploy the PV solar energy in Turkey.

Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1180

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Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1220

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Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1234

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Author: Solar Energy Research Institute
Publisher:
ISBN:
Category : Solar energy
Languages : en
Pages : 212

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