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Author: Ron Beasley
Publisher: Walter de Gruyter
ISBN: 3110888009
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Author: Ron Beasley
Publisher: Walter de Gruyter
ISBN: 3110888009
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Author: Charles W. Morris
Publisher: Walter de Gruyter
ISBN: 311081059X
Category : Language Arts & Disciplines
Languages : en
Pages : 488
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Book Description
Author: Crystal L. Downing
Publisher: InterVarsity Press
ISBN: 083086685X
Category : Religion
Languages : en
Pages : 342
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Book Description
Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history and the academy, Downing shows you how signs work and how sensitivity to their dynamics can make or break an attempt to communicate truth.
Author: Shawn T. Wahl
Publisher: Routledge
ISBN: 1000442373
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
Author: Rossolatos, George
Publisher: kassel university press GmbH
ISBN: 3862197069
Category : Political Science
Languages : en
Pages : 897
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Book Description
Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
Author: Immanuel Ness
Publisher: Routledge
ISBN: 1317475186
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Central Labor Councils are the local arm of the labor movement responsible for coordinating collective activities among different unions in a region. Once quite powerful organizations with important political roles at local and regional levels, CLCs waned significantly during the 1940s and 50s. This work examines the recent re-emergence of Central Labor Councils and how they are being utilized as effective bodies to help rejuvenate the labor movement. It combines comprehensive history of the CLCs in America since the early 19th century and case studies by CLC leaders in Atlanta, Milwaukee, San Jose, and Seattle -- the regions where CLCs have re-emerged as important players in advancing the labor movement.
Author: Rachel Kowert
Publisher: Routledge
ISBN: 1317243625
Category : Computers
Languages : en
Pages : 274
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Book Description
Expanding on the work in the volume Multiplayer, this new book explores several other areas related to social gaming in detail. The aim is to go beyond a typical "edited book" concept, and offer a very concise volume with several focal points that are most relevant for the current debate about multiplayer games, both in academia and society. As a result, the volume offers the latest research findings on online gaming, social forms of gaming, identification, gender issues and games for change, primarily applying a social-scientific approach.
Author: Danesi, Marcel
Publisher: IGI Global
ISBN: 1522556230
Category : Computers
Languages : en
Pages : 328
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Book Description
The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.
Author: Timothy Borchers
Publisher: Waveland Press
ISBN: 1478647809
Category : Language Arts & Disciplines
Languages : en
Pages : 507
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Book Description
Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.
Author: Irving Kristol
Publisher: Basic Books
ISBN: 0465023339
Category : Literary Collections
Languages : en
Pages : 442
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Book Description
Irving Kristol, the "godfather" of neoconservatism and one of our most important public intellectuals, played an extraordinarily influential role in the development of American intellectual and political culture over the past half century. These essays, many hard to find and reprinted here for the first time since their initial appearance, are a penetrating survey of the intellectual development of one of the progenitors of neoconservatism. Kristol wrote over the years on a remarkably broad range of topics -- from W. H. Auden to Ronald Reagan, from the neoconservative movement's roots in the 1940s at City College to American foreign policy, from religion to capitalism. Kristol's writings provide us with a unique guide to the development of neoconservatism as one of the leading strains of thought -- one of the leading "persuasions" -- in recent American political and intellectual history.
