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Author: Jeremy Koay
Publisher: Springer
ISBN: 3030121496
Category : Language Arts & Disciplines
Languages : en
Pages : 95
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Book Description
This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies.
Author: Jeremy Koay
Publisher: Springer
ISBN: 3030121496
Category : Language Arts & Disciplines
Languages : en
Pages : 95
Get Book Here
Book Description
This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies.
Author: Michael Masterson
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Presents advice on achieving business success, discussing ways to improve communication skills, the advantage of setting goals, using criticism and praise effectively, and identifying and developing highly qualified employees.
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author: Susan Weinschenk
Publisher: New Riders
ISBN: 0133122352
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.
Author: Eldon Taylor
Publisher: Hay House, Inc
ISBN: 1401925138
Category : Body, Mind & Spirit
Languages : en
Pages : 362
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Book Description
The New York Times best-selling author of Choices and Illusions It is the 21st century and we have experienced a technology explosion that has granted us a cornucopia of luxuries and opportunities. At this point, virtually anything seems possible. However, along with the positive developments are ominous collaborations designed to deprive us of an inherent birthright—the power of a free mind. Mind Programming is a riveting expose on the plethora of research that has been carried out simply to discover ways to control your every thought and desire. What you will learn will both shock and horrify you. Tweaking your psyche has become big business. Never again will you be able to ignore the truth—your very thoughts are not your own. Mind Programming provides the tools to take back control and reprogram your own mind. Eldon Taylor provides the insight, information, and easy-to-use methods that will empower you to realize the life of your dreams. You were not meant to be the product of another’s manipulation, whether in attitude and mood or in ambition and consumption.
Author: Rob Yeung
Publisher: Macmillan
ISBN: 1743039786
Category : Self-Help
Languages : en
Pages : 184
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Book Description
Discover how to exert your influence and sway people to your way of thinking. Some people are naturally gifted in the art of influencing people. Why do some have it and others don't? And what is it, exactly, that can make someone and their point so irresistible? In fact anyone can master the power of influence and Rob Yeung shows you how. Delving into fascinating psychology, he reveals unexpected insights, including: - Why having cheerful friends can make you more attractive - How bad posture can cost you an interview - When $1 is a better incentive than $50 I is for Influence will open doors to endless potential in your life, whether it's getting that promotion, securing a business contract or finding your perfect match. By the author of Confidence and The Extra One Per Cent.
Author: Kurt Mortensen
Publisher: AMACOM
ISBN: 0814410251
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing guide, he’s leveraging his vast knowledge to teach readers the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion IQ skills, the book provides readers an opportunity to assess their own PQ, identify their strengths and weaknesses, and start down a path to enormous success and wealth. Readers will discover powerful techniques that enable them to: read people quickly; create instant trust; get others to take immediate action; close more sales; win over clients; accelerate business success; earn what they're really worth; influence others to accept their points of view; win negotiations; enhance relationships; and--most important--hear the magical word “yes” more often!Your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people. Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.
Author: Robert B. Cialdini
Publisher: Harper Collins
ISBN: 0688128165
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
"Learn the six psychological secrets behind our powerful impulse to comply." - cover.
Author: Robert L. Jolles
Publisher: Capital Books (VA)
ISBN: 9781933102528
Category : Selling
Languages : en
Pages : 0
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Book Description
A sure-fire system for learning to think fast on your feet--the key to selling your message, influencing others, and captivating your audience
Author: Arlene Dickinson
Publisher: Collins
ISBN: 9781443405973
Category : Self-Help
Languages : en
Pages : 0
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Book Description
At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion. Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.
