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Author: Tomihiro Kono
Publisher:
ISBN: 9780998620503
Category :
Languages : en
Pages :
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Book Description
Exploring the possibility of wigs by portraying 111 transformations of Cameron Lee Phan in 111 handmade wigs made by Tomihiro Kono. Hairstyles are closely related to our identity; They create both our inner and outer self. This can reflect our personality or, in some way, can hide our true selves. We can suddenly make ourselves look like a different person by wearing a wig. A wig is a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual. Changing how we look is an act of self-reflection, self-assertion, and self-defense.?We live in the spirals of the world by defining ourselves and being defined by others.In Latin times a persona was a mask; today our digital masks have turned into persons that amplify our individual digital essence, letting our fake and intangible identities take over. Tomihiro Kono's wigs are a reaction to our digital society and a way to reclaim our physicality: with his creations the artist and designer invites us indeed to go over a physical, rather than digital, transformation. A wig by Tomihiro Kono is therefore a "mask-thrix" - a mask for the hair ("thrix" meaning "hair" in Greek), a symbol of an existential drama and the possibility of taking up not just one role, but multiple ones. By wearing a wig by Tomihiro Kono you can be anything and anyone but yourself. The promise is alluring. Enter the Mask-Thrix.
Author: Tomihiro Kono
Publisher:
ISBN: 9780998620503
Category :
Languages : en
Pages :
Get Book Here
Book Description
Exploring the possibility of wigs by portraying 111 transformations of Cameron Lee Phan in 111 handmade wigs made by Tomihiro Kono. Hairstyles are closely related to our identity; They create both our inner and outer self. This can reflect our personality or, in some way, can hide our true selves. We can suddenly make ourselves look like a different person by wearing a wig. A wig is a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual. Changing how we look is an act of self-reflection, self-assertion, and self-defense.?We live in the spirals of the world by defining ourselves and being defined by others.In Latin times a persona was a mask; today our digital masks have turned into persons that amplify our individual digital essence, letting our fake and intangible identities take over. Tomihiro Kono's wigs are a reaction to our digital society and a way to reclaim our physicality: with his creations the artist and designer invites us indeed to go over a physical, rather than digital, transformation. A wig by Tomihiro Kono is therefore a "mask-thrix" - a mask for the hair ("thrix" meaning "hair" in Greek), a symbol of an existential drama and the possibility of taking up not just one role, but multiple ones. By wearing a wig by Tomihiro Kono you can be anything and anyone but yourself. The promise is alluring. Enter the Mask-Thrix.
Author: Shama Hyder
Publisher: BenBella Books, Inc.
ISBN: 1942952260
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
Searching for clarity amidst the chaos of digital marketing—plus better ROI? Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up. Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards—Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI: agility through analytics customer focus integration content curation cross-pollination Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.
Author: Eric Schaffer
Publisher: Pearson Education
ISBN: 0321884817
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
"This book is a great how-to manual for people who want to bring the benefits of improved user experience to their companies. It''s thorough yet still accessible for the smart businessperson. I''ve been working with user-centered design for over twenty years, and I found myself circling tips and tricks." -Harley Manning, vice president & research director, customer experience, Forrester Research "Some argue that the big advances in our impact on user experience will come from better methods or new technologies. Some argue that they will come from earlier involvement in the design and development process. The biggest impact, however, will come as more and more companies realize the benefits of user-centered design and build cultures that embrace it. Eric offers a practical roadmap to get there." -Arnie Lund, connected experience labs technology leader and human--systems interaction lab manager, GE Global Research "User experience issues are a key challenge for development of increasingly complex products and services. This book provides much-needed insights to help managers achieve their key objectives and to develop more successful solutions." -Aaron Marcus, president, Aaron Marcus and Associates, Inc. "This handy book should be required reading for any executive champions of change in any development organization making products that demand a compelling user experience. It does an excellent job in laying the foundation for incorporating user experience engineering concepts and best practices into these corporations. In today''s competitive economy, business success will greatly depend on instituting the changes in design methods and thinking that are so clearly and simply put forth in this most practical and useful book." -Ed Israelski, director, human factors, AbbVie "If you''re tasked with building a user-experience practice in a large organization, this book is for you (and your boss). Informed by years of case studies and consulting experience, Eric Schaffer provides the long view, clearly describing what to expect, what to avoid, and how to succeed in establishing user-centered principles at your company." -Pat Malecek, former user experience manager, AVP, CUA, A.G. Edwards & Sons, Inc. "For those of us who have evangelized user experience for so many years, we finally have a book that offers meaningful insights that can only come from years of practical experience in the real world. Here is a wonderful guide for all who wish to make user experience a ''way of life'' for their companies." -Feliça Selenko, Ph.D., former principal technical staff member, AT&T "Dr. Schaffer''s mantra is that the main differentiator for companies of the future will be the ability to build practical, useful, usable, and satisfying user experiences. This is a book that provides the road map necessary to allow your organization to achieve these goals." -Colin Hynes, president, UX Inc. Computer hardware no longer provides a competitive edge. Software has become a broadly shared commodity. A new differentiator has emerged in information technology: user experience (UX). Executives recognize that the customer satisfaction that applications and websites provide directly impacts a company''s stock price. While UX practitioners know how to design usable, engaging applications that create good user experiences, establishing that process on an industrial scale poses critical IT challenges for an organization. How do you build user-centered design into your culture? What infrastructure do you need in order to make UX design faster, cheaper, and better? How do you create the organizational structure and staffing solution that will support UX design over time? Institutionalization of UX shows how to develop a mature, user-centered design practice within an enterprise. Eric Schaffer guides readers step by step through a solid methodology for institutionalizing UX, providing practical advice on the organizational change, milestones, toolsets, infrastructure, staffing, governance, and long-term operations needed to achieve fully mature UX engineering. First published in 2004 as Institutionalization of Usability, this new, expanded edition looks beyond the science of usability to the broader, deeper implications of UX: Once customers can use your applications and websites easily, how does your organization ensure that those engagements are satisfying, engaging, and relevant? Contextual innovation expert Apala Lahiri contributes a new chapter on managing cultural differences for international organizations. Whether you are an executive leading the institutional-ization process, a manager supporting the transition of your organization''s UX practice, or an engineer working on UX issues, this guide will help you build a mature and sustainable practice in UX design.
Author: Jean Dahl
Publisher: O'Reilly Media
ISBN: 1492046264
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Companies from startups to corporate giants face massive amounts of disruption today. Now more than ever, organizations need nimble and responsive leaders who know how to exploit the opportunities that change brings. In this insightful book, Jean Dahl, a senior executive and expert in the Lean mindset and its methods, demonstrates why you need to embrace Modern Lean principles and thinking to redefine leadership in this age of digital disruption in order to continuously evolve the Lean enterprise. Drawing on nearly three decades of corporate and consulting experience, Ms. Dahl lays out a new holistic framework for developing Modern Lean leaders. Through personal experiences and compellingreal-world case studies, she explains specific steps necessary for you and your company to proactively understand and respond to change. Understand the leadership challenges Lean leaders face in our 21st century global economy Explore the six dimensions of the Modern Lean Framework™ Learn and apply the nine steps necessary to become a Lean leader Use Modern Lean methods to build a culture of continuous learning that can be sustained and maintained within your organization Seize competitive advantage by embracing Modern Lean to tbuild an enterprise that understands how to respond to disruption
Author: Roberta Kwall
Publisher: Stanford University Press
ISBN: 0804756430
Category : Law
Languages : en
Pages : 272
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Book Description
This book explores human creativity to illustrate how the legal system can protect a wide variety of authors from attribution failures and other assaults to the intended messages of their works.
Author: Stephen Scott Johnson
Publisher: John Wiley & Sons
ISBN: 0730336824
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Traditional hierarchical structures are falling – is your organisation ready? Emergent provides a handbook for navigating – and thriving in – the new cultural paradigm. More than a simple DIY for change, this book empowers organisations to diagnose change risk, address current shortcomings and adapt to the increasing current away from hierarchies to autonomous and interdependent networks. Unguided, most fail in their attempt; this shift exposes huge skills deficits, a lack of engagement, lack of value and meaning, market reach, penetration and more. Here, a twenty-year veteran of brand and culture transformation outlines a unique governance framework and blueprint for implementing and co-creating your own cultural shift. Methodologies from crowdsourcing and social movements are adopted as tools for initiating change and creating cultural cohesion around a higher purpose, and essential skills and tools help equip organisations and individuals for the emergent future. Today's workplace demands are creating extraordinary challenges for organisations; power is shifting, and the spotlight has forced businesses to engage with stakeholders in more meaningful ways, and to acknowledge a need for radical ‘humanization' of the workplace. To drive successful change you need to spark a movement. This book provides a way forward through the transition, with expert guidance and a clear, actionable framework for implementation. Adopt a unique governance framework for culture transformation Energise, mobilise and catalyse change, innovation and growth Address skills deficits, values misalignment, failed engagement and more Ignite your organisation's purpose and forge sustainability for the future The demand for greater values alignment, autonomy and individual empowerment – fuelled by technology and increasing interdependencies – is bringing down the traditional power structure. The question is: what moves into its place? A strong organisational culture is the difference between surviving and thriving in the marketplace. Emergent provides a practical blueprint for transformation to help your organisation navigate the shift successfully.
Author: Maura A. van der Linden
Publisher: CRC Press
ISBN: 1420013793
Category : Computers
Languages : en
Pages : 328
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Book Description
The huge proliferation of security vulnerability exploits, worms, and viruses place an incredible drain on both cost and confidence for manufacturers and consumers. The release of trustworthy code requires a specific set of skills and techniques, but this information is often dispersed and decentralized, encrypted in its own jargon and terminology,
Author: Liza Potts
Publisher: Parlor Press LLC
ISBN: 1602359628
Category : Computers
Languages : en
Pages : 364
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Book Description
Organizations value insights from reflexive, iterative processes of designing interactive environments that reflect user experience. “I really like this definition of experience architecture, which requires that we understand ecosystems of activity, rather than simply considering single-task scenarios.”—Donald Norman (The Design of Everyday Things)
Author: Adele Revella
Publisher: John Wiley & Sons
ISBN: 1118961668
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.
Author: Diane Pecknold
Publisher: Univ. Press of Mississippi
ISBN: 1628467037
Category : Music
Languages : en
Pages : 359
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Book Description
From the smiling, sentimental mothers portrayed in 1930s radio barn dance posters, to the sexual shockwaves generated by Elvis Presley, to the female superstars redefining contemporary country music, gender roles and imagery have profoundly influenced the ways country music is made and enjoyed. Proper male and female roles have influenced the kinds of sounds and images that could be included in country music; preconceptions of gender have helped to determine the songs and artists audiences would buy or reject; and gender has shaped the identities listeners made for themselves in relation to the music they revered. This interdisciplinary collection of essays is the first book-length effort to examine how gender conventions, both masculine and feminine, have structured the creation and marketing of country music. The essays explore the uses of gender in creating the personas of stars as diverse as Elvis Presley, Patsy Cline, and Shania Twain. The authors also examine how deeply conventions have influenced the institutions and everyday experiences that give country music its image: the popular and fan press, the country music industry in Nashville, and the line dance crazes that created the dance hall boom of the 1990s. From Hank Thompson's "The Wild Side of Life" to Johnny Cash's "A Boy Named Sue," from Tammy Wynette's "Stand by Your Man" to Loretta Lynn's ode to birth control, "The Pill," A Boy Named Sue demonstrates the role gender played in the development of country music and its current prominence.
