Personal Selling A Complete Guide - 2020 Edition PDF Download
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Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9781867305910
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Are you going to advertise or use sales promotions; personal selling or direct marketing? Should the number or quality of salespeople be increased? How can an effective personal selling strategy be developed? Which is the basic purpose of personal selling? What is the importance of personal selling in marketing? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Personal Selling investments work better. This Personal Selling All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Personal Selling Self-Assessment. Featuring 967 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Personal Selling improvements can be made. In using the questions you will be better able to: - diagnose Personal Selling projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Personal Selling and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Personal Selling Scorecard, you will develop a clear picture of which Personal Selling areas need attention. Your purchase includes access details to the Personal Selling self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Personal Selling Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9781867305910
Category : Business & Economics
Languages : en
Pages : 304
Get Book Here
Book Description
Are you going to advertise or use sales promotions; personal selling or direct marketing? Should the number or quality of salespeople be increased? How can an effective personal selling strategy be developed? Which is the basic purpose of personal selling? What is the importance of personal selling in marketing? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Personal Selling investments work better. This Personal Selling All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Personal Selling Self-Assessment. Featuring 967 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Personal Selling improvements can be made. In using the questions you will be better able to: - diagnose Personal Selling projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Personal Selling and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Personal Selling Scorecard, you will develop a clear picture of which Personal Selling areas need attention. Your purchase includes access details to the Personal Selling self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Personal Selling Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: M. C. Cant
Publisher: Juta and Company Ltd
ISBN: 9780702166365
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.
Author: Hock-Hwa
Publisher:
ISBN: 9789814742610
Category : Sales presentations
Languages : en
Pages : 370
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Book Description
The book Personal selling is pegged as the primary selling enablement text; dedicated to the development of Sales Professionals of the 21st century. The publication introduces Personal selling as the fundamental approach usually practiced by salespeople during the execution of exchanges in business transactions. Research has shown that the level of success in Personal Selling is in the first instance, dependent on the ability of the seller in selling the seller's personal SPECS (S= Spirit, P= Practice, E= Engagement, C= Close, S= Satisfaction). With seller's SPECS led transactional success continually reinforced in this manner, a salesperson life time career in Professional Selling is then capable of being steadily advanced as the SPECS factors of the seller are increasingly preferred by the buyer with each exchange accomplished.
Author: Neels Van Heerden
Publisher:
ISBN: 9781485129264
Category : Customer relations
Languages : en
Pages : 273
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Book Description
"The electronic age has brought many changes to the world of marketing and sales. More people are communicating in cyberspace to access more information about products, services and brands. New methods of selling and communicating with customers are invented virtually on a daily basis. And the extended use of social media is placing new demands on marketers, sales managers and sales practitioners around the world. Despite this upheaval, retailers and marketers believe that personal selling 0́4 the age-old art of person-to-person communication between a salesperson and a prospective customer, is here to stay 0́4 although it should be adapted to incorporate technological developments. In this fourth edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy, and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included."--Publisher's description.
Author: M. Bogaards
Publisher:
ISBN: 9781485715498
Category : Business ethics
Languages : en
Pages : 214
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Book Description
Author: Harry Beckwith
Publisher: Business Plus
ISBN: 0759521522
Category : Business & Economics
Languages : en
Pages : 137
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Book Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Author: Harry Rudolph Tosdal
Publisher:
ISBN:
Category : Sales personnel
Languages : en
Pages : 778
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Book Description
Author: Thomas N. Ingram
Publisher:
ISBN:
Category : Selling
Languages : en
Pages : 280
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Book Description
"SELL 4 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations."--
Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9780655906889
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
What are your personal philosophies regarding channel sales and how do they influence your work? Who are the key stakeholders for the channel sales evaluation? Who approved the channel sales scope? How do your measurements capture actionable channel sales information for use in exceeding your customers expectations and securing your customers engagement? How likely is the current channel sales plan to come in on schedule or on budget? This powerful Channel Sales self-assessment will make you the dependable Channel Sales domain assessor by revealing just what you need to know to be fluent and ready for any Channel Sales challenge. How do I reduce the effort in the Channel Sales work to be done to get problems solved? How can I ensure that plans of action include every Channel Sales task and that every Channel Sales outcome is in place? How will I save time investigating strategic and tactical options and ensuring Channel Sales costs are low? How can I deliver tailored Channel Sales advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Channel Sales essentials are covered, from every angle: the Channel Sales self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Channel Sales outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Channel Sales practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Channel Sales are maximized with professional results. Your purchase includes access details to the Channel Sales self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Channel Sales Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Anthony Iannarino
Publisher: Penguin
ISBN: 073521168X
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.
