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Author: Donald P. Green
Publisher: Yale University Press
ISBN: 9780300101560
Category : Political Science
Languages : en
Pages : 294
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Book Description
A treatment of party identification, in which three political scientists argue that identification with political parties powerfully determines how citizens look at politics and cast their ballots. They build a case for the continuing theoretical and political significance of partisan identities.
Author: Donald P. Green
Publisher: Yale University Press
ISBN: 9780300101560
Category : Political Science
Languages : en
Pages : 294
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Book Description
A treatment of party identification, in which three political scientists argue that identification with political parties powerfully determines how citizens look at politics and cast their ballots. They build a case for the continuing theoretical and political significance of partisan identities.
Author: Ted Brader
Publisher: University of Chicago Press
ISBN: 022678830X
Category : Political Science
Languages : en
Pages : 297
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Book Description
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author: Donald P. Green
Publisher: Yale University Press
ISBN: 030013200X
Category : Political Science
Languages : en
Pages : 278
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Book Description
In this, the first major treatment of party identification in twenty years, three political scientists assert that identification with political parties still powerfully determines how citizens look at politics and cast their ballots. Challenging prevailing views, they build a case for the continuing theoretical and political significance of partisan identities. The authors maintain that individuals form partisan attachments early in adulthood and that these political identities, much like religious identities, tend to persist or change only slowly over time. Scandals, recessions, and landslide elections do not greatly affect party identification; large shifts in party attachments occur only when the social imagery of a party changes, as when African Americans became part of the Democratic Party in the South after the passage of the Voting Rights Act. Drawing on a wealth of data analysis using individual-level and aggregate survey data from the United States and abroad, this study offers a new perspective on party identification that will set the terms of discussion for years to come.
Author: Tarn How Tan
Publisher: World Scientific
ISBN: 9814713635
Category : Social Science
Languages : en
Pages : 299
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Book Description
The Singapore 2011 General Election was dubbed by some as the first 'Internet' election. How far is this true and to what extent did old and new media influence voting behaviour and political participation? What was the role of Facebook, Twitter, party political websites, political discussion and the alternative and conflicting information offered online? What theoretical insights can be gleaned about media and its use by voters? This edited volume provides an in-depth analysis of these questions through a first-ever survey of media use, political traits, political participation and attitudes towards media, and through experiments, content analysis and interviews.This landmark collection of essays also lays the groundwork for understanding future elections, including the next general election. It also serves as a valuable record of the state of affairs on the ground in the rapidly shifting dynamics of a Singapore political landscape that is undergoing dramatic and unprecedented transformation.This book will appeal to researchers in political communication, political science and media communication. It will also be of interest to policy makers, members of media, community leaders and observers of the impact of media on politics.
Author: James L. Sundquist
Publisher: Brookings Institution Press
ISBN: 9780815723189
Category : Political Science
Languages : en
Pages : 484
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Book Description
Since the original edition of Dynamics of the Party System was published in 1973, American politics have continued on a tumultuous course. In the vacuum left by the decline of the Democratic and Republican parties, single-interest groups have risen and flourished. Protest movements on the left and the New Right at the opposite pole have challenged and divided the major parties, and the Reagan Revolution--in reversing a fifty-year trend toward governmental expansion--may turn out to have revolutionized the party system too. In this edition, as in the first, current political trends and events are placed in a historical and theoretical context. Focusing upon three major realignments of the past--those of the 1850s, the 1890s, and the 1930s--Sundquist traces the processes by which basic transformations of the country's two-party system occur. From the historical case studies, he fashions a theory as to the why and how of party realignment, then applies it to current and recent developments, through the first two years of the Reagan presidency and the midterm election of 1982. The theoretical sections of the first edition are refined in this one, the historical sections are revised to take account of recent scholarship, and the chapters dealing with the postwar period are almost wholly rewritten. The conclusion of the original work is, in general, confirmed: the existing party system is likely to be strengthened as public attention is again riveted on domestic economic issues, and the headlong trend of recent decades toward political independence and party disintegration reversed, at least for a time.
Author: Samuel L. Popkin
Publisher: University of Chicago Press
ISBN: 022677287X
Category : Political Science
Languages : en
Pages : 335
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Book Description
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post
Author: Bernard Grofman
Publisher: Cambridge University Press
ISBN: 9780521477642
Category : History
Languages : en
Pages : 192
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Book Description
With the passage of the Voting Rights Act in 1965, the right of minorities to register and vote was largely secured. It was soon discovered, however, that minority voting did not guarantee the election of minorities or minority-preferred candidates. Indeed, efforts by states and localities in the second half of the 1960s were aimed at denying any substantial minority representation to go along with the ability to cast ballots. Eventually congressional amendments to the Act along with the Supreme Court opinion in Thornburg v. Gingles (1986) have led to efforts to eliminate electoral laws that have the effect of diluting the minority vote, whether or not they were enacted with discriminatory intent. Controversy still surrounds the matter of minority representation, however, because of the ambiguity of certain aspects of the law and because of problems in applying it to the largely single-member district context of the 1990s. This book is the most up-to-date treatment of voting rights law and the numerous controversies surrounding minority representation. The authors have extensive, firsthand experience in both the legal battles and the scholarly examination of these issues. Based on this wealth of experience, they describe the development of the law after 1965, discuss in detail the prevailing Supreme Court interpretation of the Voting Rights Act, and examine discrepancies in federal court interpretations of subsequent actions. They also introduce the reader to technical procedures for establishing standards of representation and measuring discrimination. In the final two chapters, they consider the application of voting rights law to districting in the 1990s along with the implications of recent developments for the future of representation in America.
Author: Donald R. Kinder
Publisher: University of Chicago Press
ISBN: 022645259X
Category : Political Science
Languages : en
Pages : 226
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Book Description
Congress is crippled by ideological conflict. The political parties are more polarized today than at any time since the Civil War. Americans disagree, fiercely, about just about everything, from terrorism and national security, to taxes and government spending, to immigration and gay marriage. Well, American elites disagree fiercely. But average Americans do not. This, at least, was the position staked out by Philip Converse in his famous essay on belief systems, which drew on surveys carried out during the Eisenhower Era to conclude that most Americans were innocent of ideology. In Neither Liberal nor Conservative, Donald Kinder and Nathan Kalmoe argue that ideological innocence applies nearly as well to the current state of American public opinion. Real liberals and real conservatives are found in impressive numbers only among those who are deeply engaged in political life. The ideological battles between American political elites show up as scattered skirmishes in the general public, if they show up at all. If ideology is out of reach for all but a few who are deeply and seriously engaged in political life, how do Americans decide whom to elect president; whether affirmative action is good or bad? Kinder and Kalmoe offer a persuasive group-centered answer. Political preferences arise less from ideological differences than from the attachments and antagonisms of group life.
Author: Jonathan Haidt
Publisher: Vintage
ISBN: 0307455777
Category : Psychology
Languages : en
Pages : 530
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Book Description
NEW YORK TIMES BESTSELLER • The #1 bestselling author of The Anxious Generation and acclaimed social psychologist challenges conventional thinking about morality, politics, and religion in a way that speaks to conservatives and liberals alike—a “landmark contribution to humanity’s understanding of itself” (The New York Times Book Review). Drawing on his twenty-five years of groundbreaking research on moral psychology, Jonathan Haidt shows how moral judgments arise not from reason but from gut feelings. He shows why liberals, conservatives, and libertarians have such different intuitions about right and wrong, and he shows why each side is actually right about many of its central concerns. In this subtle yet accessible book, Haidt gives you the key to understanding the miracle of human cooperation, as well as the curse of our eternal divisions and conflicts. If you’re ready to trade in anger for understanding, read The Righteous Mind.
Author: Eric Schickler
Publisher: Princeton University Press
ISBN: 9780691049267
Category : Biography & Autobiography
Languages : en
Pages : 376
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Book Description
Institutional change within the US Congress has been a product of, and a shaper of, congressional politics. Academics have explained this in terms of a collective interest shared by members. This work makes the case that it is actually interplay among multiple interests that determines change.
