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Author: Peter Spillard
Publisher: Routledge
ISBN: 1317644050
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.
Author: Peter Spillard
Publisher: Routledge
ISBN: 1317644050
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.
Author: Nigel Piercy
Publisher: Routledge
ISBN: 1317642694
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
Author: Peter Spillard
Publisher: Routledge
ISBN: 1317644069
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.
Author: John O'Shaughnessy
Publisher: Routledge
ISBN: 1317646002
Category : Business & Economics
Languages : en
Pages : 935
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Book Description
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Author: Arnold K. Weinstein
Publisher: Routledge
ISBN: 1317638042
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
Author:
Publisher:
ISBN: 9781315761992
Category :
Languages : en
Pages : 238
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Book Description
Author: Floyd Y. Keeler
Publisher: Routledge
ISBN: 1317638565
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
Author: Vic Markham
Publisher: Routledge
ISBN: 9781138994973
Category :
Languages : en
Pages : 206
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Book Description
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
Author: John O'Shaughnessy
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 782
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Book Description
This book combines analytical depth and width of coverage to present a truly comprehensive review of the theory and practice of marketing in a competitive environment.
Author: John O'Shaughnessy
Publisher: Allen & Unwin Australia
ISBN: 9780046582432
Category : Marketing
Languages : en
Pages : 372
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Book Description
