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Author: Rajiv Narang
Publisher: Kogan Page Publishers
ISBN: 0749468769
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
"The Dynamics Of Ideas That Create History" Orbit-shifting innovation happens when an area that needs transformation meets an innovator with the will and the desire to create, and not follow, history. At the heart of every orbit-shifting innovation is the breakthrough that achieves a transformative impact. Businesses, social enterprises and even governments need orbit-shifting ideas to create a transformative impact. But how does that ground breaking idea come about, and what translates it into actuality? Charting the vast global landscape of orbit-shifting innovation and using unique examples from prominent businesses, the social sector, entrepreneurs and public services - spread across US, UK, Europe, Africa and Asia - the authors build insight into the key drivers behind taking on a transformative challenge and provide a unique framework to navigate the pitfalls and challenges in making it happen. Orbit-shifting innovation empowers everyone to overcome the obstacles to innovation and provides the tools to maximize the impact of transformative change. The inspirational examples and tools for success compel leaders and entrepreneurs to not only pursue impossible challenges but lead the successful journey from conception of an orbit-shifting idea to actually creating history.
Author: Rajiv Narang
Publisher: Kogan Page Publishers
ISBN: 0749468769
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
"The Dynamics Of Ideas That Create History" Orbit-shifting innovation happens when an area that needs transformation meets an innovator with the will and the desire to create, and not follow, history. At the heart of every orbit-shifting innovation is the breakthrough that achieves a transformative impact. Businesses, social enterprises and even governments need orbit-shifting ideas to create a transformative impact. But how does that ground breaking idea come about, and what translates it into actuality? Charting the vast global landscape of orbit-shifting innovation and using unique examples from prominent businesses, the social sector, entrepreneurs and public services - spread across US, UK, Europe, Africa and Asia - the authors build insight into the key drivers behind taking on a transformative challenge and provide a unique framework to navigate the pitfalls and challenges in making it happen. Orbit-shifting innovation empowers everyone to overcome the obstacles to innovation and provides the tools to maximize the impact of transformative change. The inspirational examples and tools for success compel leaders and entrepreneurs to not only pursue impossible challenges but lead the successful journey from conception of an orbit-shifting idea to actually creating history.
Author: Jay Mitra
Publisher: SAGE
ISBN: 1473986893
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Moving beyond the narrow confines of a "how to" of Innovation management, The Business of Innovation sets out to track, trace and provide testimonies of innovation practice in small to large-scale organisations from countries around world. Through a combination of contemporary economic and social theory, and an array of practical examples from a wide range of sectors and industries, Jay Mitra offers critical insight into how global innovation works, where it works and most importantly, who makes it work, with an emphasis on innovative women. Suitable for postgraduate, doctoral and MBA students on business management and innovation courses and practitioners looking for a critical insight into the business of innovation.
Author: V. Sundar Raj, Saravana Mani
Publisher: Notion Press
ISBN: 1637815018
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
“Open Innovation Playbook” is a humble creation by Sundar Raj Venkatakrishnan and Saravana Mani, who are passionate innovation practitioners. Being inspired by the power of Open Innovation (OI) and having worked extensively in the space of corporate innovation and the innovation ecosystem, the authors have synthesized their first-hand insights on the dynamics of launching and institutionalizing Open Innovation in an organizational setup. In this book, the authors take the reader on a journey filled with: - Uncovering the landscape of corporate innovation, - Passionately enrolling every reader to appreciate the “why and what” of ecosystem-driven innovation, - Explaining the “how” of OI by meticulously guiding the reader through the different pillars of the architecture of open innovation, - Describing what it takes to establish OI as a practice in an organization, - Inviting every practitioner to be present to the fact that innovation is as much about one’s mindset as it is about strategy, skill set, principles, practices and tools. This book is comprehensive and authentic to the spirit and richness of innovation. Staying true to their passion towards the subject, the authors invite you to consume this book and be moved by the possibilities of Open Innovation.
Author: Rajan Varadarajan
Publisher: Emerald Group Publishing
ISBN: 1787548295
Category : Business & Economics
Languages : en
Pages : 371
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Book Description
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Author: Renu Agarwal
Publisher: Taylor & Francis
ISBN: 1000641236
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
In recent years, a great deal of attention has been focussed on the undertaking of managing innovation. Without the right focus, resourcing and capabilities, firms struggle to create value through innovation. However, the task of managing innovation is one of continuous paradoxes where an overly structured mind-set can impede entrepreneurship, creativity, culture and the right conditions for disruption. The question remains of how we can have the right lens to properly understand and appreciate innovation, and how we can have a flexible set of tools, techniques and perspectives to support innovation. This concise text introduces readers to one of the fundamental ideas in the business world. Insights into the key ingredients of innovation, including business models, services, entrepreneurship and creativity are analysed alongside core contexts, such as disruptive technology. Students of business and management will appreciate additional coverage of the future of the field, including open innovation and the dark side of digital disruption. This accessible book provides a thought-provoking, stimulating perspective that will make it a valuable resource for a range of academic and student audiences across business and management disciplines.
Author: Samsul Ariffin Abdul Karim
Publisher: Springer Nature
ISBN: 3030796108
Category : Computers
Languages : en
Pages : 159
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Book Description
This book presents the main ideas on shifting the economy, finance, and banking sectors among ASEAN countries into a new paradigm. Since the economy and finance, as well as the banking sector in the ASEAN region, have been growing years by years, there is the need for the policymakers and relevant agencies to study the ideas on shifting the ASEAN economy, finance, and banking towards globalization through a new paradigm. Furthermore, the recent COVID-19 pandemic has affected not just human lives but also the economic and financial sectors. Because of COVID-19, most countries around the world have imposed lockdown and moving control order (MCO) as well as conditionally moving control order (CMCO). In this book, we tackle the main ideas on shifting the economy, finance, and banking sectors among ASEAN countries into a new paradigm. The researchers used econometric, mathematics, statistics, and quantitative sciences to study many economic, finance, and banking issues such as cryptocurrency, consumer preferences, and good governance. This book presents various new and novel results, methods, and algorithms. The findings of this book shall benefit the ASEAN policymakers, investors, and other relevant agencies. This book is also suitable for postgraduate students, researchers, and other scientists who work in econometric, finance, banking, and numerical simulation.
Author: Chihiro Watanabe
Publisher: Springer Science & Business Media
ISBN: 3540892729
Category : Science
Languages : en
Pages : 256
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Book Description
This book summarizes highlights of the investigation of “An Elucidation of the Role of Institutional Systems in Characterizing Technology Development Trajectories – A Global Comparative Analysis of Manufacturing Technology and Information Te- nology in the Enhancement of Business Practice” supported by Grant-in-Aid for Scienti?c Research (S) by Japan’s Ministry of Education, Culture, Sports, Science and Technology/Japan Society for Science Policy over the period 2002–2006. Background and objectives of the investigation are summarized as follows: (a) Japan ranks far below the level of the USA with respect to the development and utilization of information technology (IT) in the information society that emerged in the 1990s. (b) This can be attributed toa vicious cycle between Japan’s non-elastic institutions, insuf?cient utilization of the potential bene?ts of IT, and economic stagnation. (c) The source of such a vicious cycle can be derived from the fundamental d- ferences of the characterizing process of technology between manufacturing technology (MT) and IT during their diffusion processes. This investigation - tempted to elucidate this mechanism. Noteworthy ?ndings obtained include: (a) MT has been developed largely by the supply side and its functionality is - tablished during the stage of its supply to the market. In contrast, IT is strongly driven by the demand side and its functionality is created through diffusion in a self-propagating way. This contrast can be clearly observed in the dramatic advancement of Japan’s mobile phone industry in the late 1990s.
Author: Thillai Rajan A Srivardhini K. Jha
Publisher:
ISBN: 9789389211955
Category : Entrepreneurship
Languages : en
Pages : 0
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Book Description
Author: Robert J. Marshak
Publisher: Berrett-Koehler Publishers
ISBN: 1609943341
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
The first and only guide to diagnosing and dealing with the hidden or covert factors that can ruin even the most meticulously planned change processes. Organizational change initiatives often fail because they focus exclusively on the rational, overt aspects of change, overlooking the powerful role played by concealed or irrational factors. It’s well known that these covert processes—such as hidden agendas, blind spots, office politics, tacit assumptions, secret hopes, wishes and fears—frequently sabotage change efforts, but up until now nobody has offered a rigorous, consistent way of identifying and dealing with them. Drawing on over thirty years of experience as an organizational change consultant to global corporations and government agencies, Robert J. Marshak shows precisely how to bring these hidden processes to light and deal with their negative impact. Marshak identifies five different dimensions of covert processes, presents an integrated model to explain the ultimate source of all of them, and shows how to diagnose whether any covert processes might be at work in your organization. He then offers specific tools and techniques for engaging and managing these “under-the-table” processes and for creating the kind of organizational environment in which such hidden dynamics are unable to flourish. Covert Processes at Work is a comprehensive and practical guide that managers, leaders, and consultants can use to deal with the hidden dynamics that are often at the root of many organizational problems. “Adding these tools…will take both your practice and your clients to a whole new level of capability and impact.” —Karen Boylston, PhD, Managing Director, Duke Corporate Education
Author: Subba Rao Chaganti
Publisher: PharmaMed Press / BSP Books
ISBN: 9395039523
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing? Two reasons. Firstly, Brand Positioning is not a marketing framework but a Foundational Principle. It is customer-centric at its core and competition-oriented—two of the most important aspects of marketing. Secondly, while most marketers know what Positioning is, many are unclear on how to do it effectively. Hence this book, Brand Positioning in Pharma. Brand Positioning in Pharma aims to show how to create a winning positioning strategy for your Brand in a hyper-crowded market like pharmaceuticals. Jack Trout and Al Ries pioneered the Positioning concept. They described it first in an article, Positioning is a game people play in today's me-too marketplace, published in the June 1969 issue of Industrial Marketing. They stated in the article that Positioning is a mental device that helps the typical consumer deal with overwhelming, unwanted advertising. In comparison, today's consumer is much more overwhelmed with countless unwanted advertising messages. In healthcare and Pharma, physicians, apart from other advertising messages, are constantly bombarded with numerous messages from Pharma companies. To survive in this overcrowded pharmaceutical marketplace, and if a Prescription Drug Brand's voice is to be heard above the current noise level, Pharma Marketers need a precise, meaningful, and relevant Positioning. Positioning that resonates with the customer. Brand Positioning in Pharma shows you how to do that, with fifty-two case studies demonstrating how some innovative marketers creatively positioned their products and won. Contents: 1. Brand Positioning 2. Disease Branding 3. Drug Repositioning 4. Blue Ocean Strategy 5. Framing 6. Brand Positioning in the Digital Age
