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Author: Bonnie Brennen
Publisher: Routledge
ISBN: 0429892276
Category : Social Science
Languages : en
Pages : 127
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Book Description
Opting out of Digital Media showcases the role of human agency and cultural identity in the development and use of digital technologies. Based on academic research, news and trade reports, popular culture and 105 in-depth interviews, this book explores the contemporary "opting out" trend. It focuses directly on people’s intentions and the many reasons why they engage with or reject digital technologies. Author Bonnie Brennen illustrates the nuanced thinking and numerous reasons why people choose to use some new technologies and reject others. Some interviewees opt out of digital technologies because of their ethical, political, environmental, religious or cultural beliefs. Other people consider new media superficial diversions that do not meet their expectations, needs or interests while some citizens worry about issues of privacy and security and reject digital technologies because of their fears. Still other people construct their cultural identities through the choices they make about their use of new media. In many cases the use or nonuse of digital technologies offers specific representations of how people assert their independence, authority and agency over new media, while in some cases the choices that people make about new technologies also illustrate their class position or socioeconomic status. Opting Out of Digital Media responds to the growing opting out trend, addressing the developments in the unplugging phenomenon. It serves as the ideal text for any reader interested in the role of digital technologies in our lives and how it has become a part of a mainstream movement.
Author: Bonnie Brennen
Publisher: Routledge
ISBN: 0429892276
Category : Social Science
Languages : en
Pages : 127
Get Book Here
Book Description
Opting out of Digital Media showcases the role of human agency and cultural identity in the development and use of digital technologies. Based on academic research, news and trade reports, popular culture and 105 in-depth interviews, this book explores the contemporary "opting out" trend. It focuses directly on people’s intentions and the many reasons why they engage with or reject digital technologies. Author Bonnie Brennen illustrates the nuanced thinking and numerous reasons why people choose to use some new technologies and reject others. Some interviewees opt out of digital technologies because of their ethical, political, environmental, religious or cultural beliefs. Other people consider new media superficial diversions that do not meet their expectations, needs or interests while some citizens worry about issues of privacy and security and reject digital technologies because of their fears. Still other people construct their cultural identities through the choices they make about their use of new media. In many cases the use or nonuse of digital technologies offers specific representations of how people assert their independence, authority and agency over new media, while in some cases the choices that people make about new technologies also illustrate their class position or socioeconomic status. Opting Out of Digital Media responds to the growing opting out trend, addressing the developments in the unplugging phenomenon. It serves as the ideal text for any reader interested in the role of digital technologies in our lives and how it has become a part of a mainstream movement.
Author: Gerald E. Smith
Publisher: FT Press
ISBN: 0134191587
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
&>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how. Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand management that supports today’s customers and earns their loyalty. You’ll master new digital brand management best practices hands-on, via realistic exercises and well-tested worksheets and templates you can use in your own environment. Nicholson and Smith ground their recommendations in evidence, unveiling important new research from Pitney Bowes and Kitewheel that illuminates the viewpoints of nearly 1,000 marketers and 1,000 consumers across several leading industries. Learn how to: Quantify what opt-out is costing your business in dollars and cents Control opt-out by empowering customers with opt-up, opt-down, and opt-in user preferences Reframe brand strategy as customer-centric, building on radically new assumptions, languages, and beliefs about marketing Use customer analytics to listen to, sense, and engage customers “in the moment” Apply customer-centric concepts such as Opt-Out Monetization, Customer-Driven Brand Loyalty, Customer-Driven Lifetime Value, and Customer-Driven Brand Equity Profitably empower customers to control their messaging, media, channels, offerings, and more Integrate your key customer relationship measures in a complete e-driven customer managed marketing framework that helps you clarify your goals, priorities, and performance
Author: Richard Seymour
Publisher: Verso Books
ISBN: 1788739310
Category : Political Science
Languages : en
Pages : 257
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Book Description
A brilliant probe into the political and psychological effects of our changing relationship with social media Former social media executives tell us that the system is an addiction-machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience. The Twittering Machine is an unflinching view into the calamities of digital life: the circus of online trolling, flourishing alt-right subcultures, pervasive corporate surveillance, and the virtual data mines of Facebook and Google where we spend considerable portions of our free time. In this polemical tour de force, Richard Seymour shows how the digital world is changing the ways we speak, write, and think. Through journalism, psychoanalytic reflection and insights from users, developers, security experts and others, Seymour probes the human side of the machine, asking what we’re getting out of it, and what we’re getting into. Social media held out the promise that we could make our own history–to what extent did we choose the nightmare that it has become?
Author: Mary Chayko
Publisher: SAGE Publications
ISBN: 1506394841
Category : Social Science
Languages : en
Pages : 290
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Book Description
What does it mean to live in a superconnected society? Superconnected: The Internet, Digital Media, and Techno-Social Life, Second Edition brings together the latest research from many relevant fields to examine how contemporary social life is mediated by various digital technologies: the internet, social media, and mobile devices. The book explores such topics as how digital technology led to the modern information age, information sharing and surveillance, how digital media shape socialization and development of the self, digital divides that separate groups in society, and the impact of digital media across social institutions. The author’s clear, nontechnical discussions and interdisciplinary synthesis make Superconnected an essential text for any course that examines how social life is affected when information and communication technology enter the picture. Dr. Mary Chayko is a sociologist, Teaching Professor of Communication and Information, and Director of Undergraduate Interdisciplinary Studies at the School of Communication and Information (SC&I) at Rutgers University. For more on the author and for instructor resources, visit her book blog at http://superconnectedblog.com.
Author: Michelle Cannon
Publisher: Springer
ISBN: 3319783041
Category : Education
Languages : en
Pages : 325
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Book Description
This book argues for dynamic and relevant school experiences for primary and early secondary learners that embed digital media production. It proposes a vision of literacy that combines new technologies with multiple modes of meaning-making. Drawing on theories related to cultural studies, media literacy, anthropology, and creativity, the author explores learning strategies with digital media based on an empowering, values-driven framework. The book advances innovative teaching methods, critiquing educational ‘reforms’ that marginalise media and fail to engage with the complex tensions and textures of modern pedagogy. Positioning film and media-making as vital practices in schools that nurture the skills, dispositions and competencies of modern literacy, the model foregrounds connections between human agency, cognition, and creative practice. This innovative book will appeal to students and scholars of creativity, digital media production, primary education and literacy.
Author: Art Silverblatt
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 945
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Book Description
This groundbreaking two-volume set provides readers with the information they need to grasp new developments in the swiftly evolving field of media literacy. The United Nations Educational, Scientific and Cultural Organization (UNESCO) proclaimed media literacy a "fundamental human right." How fitting that there is finally a definitive handbook to help students and the general public alike become better informed, more critical consumers of mass media. In these A–Z volumes, readers can learn about methodologies and assessment strategies; get information about sectors, such as community media and media activism; and explore areas of study, such as journalism, advertising, and political communications. The rapid evolution of media systems, particularly digital media, is emphasized, and writings by notable media literacy scholars are included. In addition to providing a wide range of qualitative approaches to media literacy analysis, the handbook also offers a wealth of media literacy resources. These include lists of media literacy organizations and national media literacy programs, plus relevant books, websites, videos, and articles.
Author: Susan Singleton
Publisher: Bloomsbury Publishing
ISBN: 1526512688
Category : Computers
Languages : en
Pages : 339
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Book Description
Since the last edition ten years ago the pace of technological and legal change has stepped up even more than before with previous editions. New legislation is in force such as the General Data Protection Regulation (GDPR) and UK Data Protection Act 1998 and from 1 January 2021 "UKGDPR". The UK Information Commissioner has been looking closely at "Ad Tech" and what has become known as "big data" and how data are gathered on-line. Intellectual Property law in the ecommerce area has also changed. There is a very recently agreed new EU copyright directive which is due to be implemented in the 27 EU member states (but not the UK) in 2021. The post-Brexit transition period expired on 31 December 2020 which has implications for the application of ecommerce law in a number of different areas which are all addressed in the new addition. The 2010 EU vertical regulation and guidelines have recently been built on with the EU "geo-blocking" regulation and the related EU Commission's initiatives in relation to ecommerce in the anti-trust area. In 2020 the UK implemented changes in relation to EU law in the revised 2018 Audiovisual Media Services Directive (AVMS) through the Audiovisual Media Services Regulations 2020 which are addressed in the new edition as post-Brexit the UK is retaining this legislation. Other updates include the distance selling legislation in the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015 which came into force since the last edition.
Author: Alan Williams
Publisher: Oxford University Press, USA
ISBN: 0199562202
Category : Computers
Languages : en
Pages : 391
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Book Description
Digital Media Contracts contains a collection of sample agreements, presenting annotated contracts from the digital media industry in typical formats for the industry. Included are agreements for digital downloads, user generated content, social networks, wireless apps and cloud computing. It goes beyond traditional precedents by giving practical, commercially-grounded commentary and background information to assist both readers intending to draft their own documents and those looking for hands-on guidance when reviewing standard form documents received from other parties. Lawyers working in the digital media industry, private practitioners and in-house lawyers will find this work especially useful. Its jurisdictional scope is primarily focused on the UK with comparative comments on similar agreements in the US, with input from lawyers based in the US. This comprehensive guide will provide practical support in the form of checklists and flow-charts, and will include additional supporting documents such as standard NDAs and sample Heads of Agreement.
Author: Diana Bossio
Publisher: University of Illinois Press
ISBN: 0252055276
Category : Language Arts & Disciplines
Languages : en
Pages : 210
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Book Description
Using a framework of online connection and disconnection, The Paradox of Connection examines how journalists’ practices are formed, negotiated, and maintained in dynamic social media environments. The interactions of journalists with the technological, social, and cultural features of online and social media environments have shaped new values and competencies--and the combination of these factors influence online work practices. Merging case studies with analysis, the authors show how the tactics of online connection and disconnection interact with the complex realities of working in today’s media environments. The result is an insightful portrait of fast-changing journalistic practices and their implications for both audiences and professional identities and norms.
Author: Ashley Packard
Publisher: John Wiley & Sons
ISBN: 111833678X
Category : Law
Languages : en
Pages : 455
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Book Description
Covering the latest legal updates and rulings, the second edition of Digital Media Law presents a comprehensive introduction to all the critical issues surrounding media law. Provides a solid foundation in media law Illustrates how digitization and globalization are constantly shifting the legal landscape Utilizes current and relevant examples to illustrate key concepts Revised section on legal research covers how and where to find the law Updated with new rulings relating to corporate political speech, student speech, indecency and Net neutrality, restrictions on libel tourism, cases filed against U.S. information providers, WikiLeaks and shield laws, file sharing, privacy issues, sexting, cyber-stalking, and many others
