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Author: Lalit Kumar Sen
Publisher: Hyderabad [India] : National Institute of Community Development
ISBN:
Category : Community leadership
Languages : en
Pages : 86
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Book Description
Author: Lalit Kumar Sen
Publisher: Hyderabad [India] : National Institute of Community Development
ISBN:
Category : Community leadership
Languages : en
Pages : 86
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Book Description
Author: Debanjan Saha
Publisher:
ISBN:
Category :
Languages : en
Pages : 5
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Book Description
This article provides a critical overview of the current practices of marketers in designing and executing marketing communications. It reviews existing literature on consumer behaviour and opinion leadership. Dimensions of opinion leadership and traits of rural consumers are discussed. This brings out the significant role of opinion leaders in influencing rural consumer behaviour. This article proposes a cost effective stepwise framework in usage of consumer behaviour influencing dimensions of opinion leadership to enable rapid transition of consumers through the buying process.
Author: Joel N Greene Ph D
Publisher: Scuppernong House
ISBN: 9781733631938
Category :
Languages : en
Pages : 182
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Book Description
Did you know that the self-report scale used most often today to identify opinion leaders works only 50% of the time? Tossing a coin might be more accurate! Why is everyone trying to find opinion leaders using outdated methods that haven't changed since the 1940's? Why is it that you can't even identify the opinion leaders in your own company database? Although we know that opinion leaders are critical for creating free word-of-mouth advertising, have you ever wondered why no one has been able to do it successfully? All that is about to change! This book unravels the problems that have plagued opinion leadership since its inception. It provides answers and solutions for anyone who wants to include the power of opinion leadership influence in their marketing mix. This book provides a paradigm shift - a new way of looking at opinion leadership that brings the topic into the 21st century. The author introduces a new Personal Construct Theory of Opinion Leadership, that not only identifies who opinion leaders are, but goes one giant step further by predicting who they will be! The author's framework also debunks a number of myths about opinion leadership that everyone believes, but are clearly erroneous, particularly when it comes to differences among opinion leaders vs. non-leaders. The book also distinguishes opinion leaders from online influencers, and shows you how they differ and why they need to be considered separately. This alone can help you save time and avoid a lot of unnecessary headaches! Opinion Leadership is the one book you need if you wish to utilize opinion leaders in your market in order to influence other potential buyers. Scroll up and order your copy today!
Author: Gabriel Weimann
Publisher: SUNY Press
ISBN: 9780791421413
Category : Social Science
Languages : en
Pages : 390
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Book Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author: V. R. Gaikwad
Publisher: Ahmedabad : Centre for Management in Agriculture, Indian Institute of Management
ISBN:
Category : Leadership
Languages : en
Pages : 210
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Book Description
Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131722367
Category : Brand name products
Languages : en
Pages : 628
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Book Description
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author: V. Lalini
Publisher: Gyan Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Rural leaders form a strong link between the policy makers and government machinery on one hand and the rural masses on the other. This research work aims at identifying the emerging leadership pattern in rural India, and examines the influence of a few selected social, educational and cultural development.
Author: Dr. Satyaki Roy
Publisher: RED'SHINE Publication. Pvt. Ltd
ISBN: 938616261X
Category : Antiques & Collectibles
Languages : en
Pages : 152
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Book Description
Fashion forecasters combine the views emerging about color and fabric from the early yarn and fabric trade shows with their socio-economic and cultural analysis. Major trends in lifestyles, attitude and culture in particular music, sport, cinema and television are used to predict changing consumer demands. Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc.
Author: Subhabrata Dutta
Publisher: Mittal Publications
ISBN: 9788183242738
Category : Decentralization in government
Languages : en
Pages : 212
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Book Description
Study conducted in the Bīrbhūm District of West Bengal, India.
Author: Michael Brecher
Publisher: New York : Praeger
ISBN:
Category : Elections
Languages : en
Pages : 252
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Book Description
