Public Relations in the Digital Age, 1Ce PDF Download
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Author: Tom Kelleher
Publisher:
ISBN: 9780199029914
Category :
Languages : en
Pages : 456
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Book Description
The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
Author: Tom Kelleher
Publisher:
ISBN: 9780199029914
Category :
Languages : en
Pages : 456
Get Book Here
Book Description
The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
Author: Luis R. Gomez-Mejia
Publisher:
ISBN: 9788178088174
Category : Personnel management
Languages : en
Pages : 621
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Book Description
Author: Janice Y. K. Lee
Publisher: Penguin
ISBN: 0698404939
Category : Fiction
Languages : en
Pages : 338
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Book Description
The inspiration for Expats, a new series starring Nicole Kidman coming soon to Prime Video. “Devastating and heartwarming, and exquisite in every way, this is a book you’ll fall deeply in love with and never want to put down.” —Kevin Kwan, author of Crazy Rich Asians From the New York Times bestselling author of The Piano Teacher, a searing novel of marriage, motherhood, and the search for connection far from home. In the glittering city of Hong Kong, expats arrive daily for myriad reasons—to find or lose themselves in a foreign place, and to forget or remake themselves far from home. Amidst this hothouse atmosphere, a tragic incident causes three American women’s lives to collide in ways that will rewrite every assumption of their privileged world: Mercy, a young Korean American and recent Columbia graduate, once again finds herself compromised and adrift, trying to start her life anew; Hilary, a wealthy housewife, is haunted by her struggle to have a child, hoping to save her uncertain marriage; meanwhile, Margaret, once the enviable mother of three, tries to negotiate an existence that has become utterly unrecognizable after a catastrophic event. Faced with unthinkable choices, these three women form a profound connection that defies the norms of the sequestered community—finding in each other a strength borne of need, forgiveness, and ultimately hope. Atmospheric and utterly compelling, The Expatriates showcases Lee’s exceptional talent as one of our keenest observers of women’s inner lives.
Author: M. J. Bishop
Publisher: Springer Nature
ISBN: 3030361195
Category : Education
Languages : en
Pages : 898
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Book Description
The 5th edition of the prestigious AECT Handbook continues previous efforts to reach outside the traditional instructional design and technology community to the learning sciences and computer information systems communities toward developing a conceptualization of the field. However, given the pervasive and increasingly complex role technology now plays in education since the 1st edition of the Handbook in 1996, the editors have reorganized the research chapters in this edition to focus on the learning problems we are trying to solve with educational technologies, rather than to focus on the things we are using to solve those problems. Additionally, for the first time this edition of the Handbook reflects our field’s growing understanding of the importance of design scholarship to inform practice by including design case chapters. These changes for this edition of the Handbook are intended to bring educational technology research into the broader framework of educational research by elaborating on the role instructional design and technology plays as a scholarly discipline in addressing education’s increasingly complex issues. Provides comprehensive reviews of new developments in educational technology research and design practice. Includes concrete examples to guide future research and practice in the ways emerging technologies can be used to solve educational problems. Contains extensive references furnished to guide readers to the most recent research and design practice in the field of instructional design and technology.
Author: Jincy Willett
Publisher: St. Martin's Griffin
ISBN: 1466807539
Category : Fiction
Languages : en
Pages : 276
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Book Description
In these wonderfully funny and poignant stories, Willett's eccentric, complex characters think and do the unconventional. Soft, euphonic women gradually grow old; weak, unhappy men confront love and their own mortality; and abominable children desperately try to grow up with grace. With a unique voice and dry humor, Willett gives us a new insight into human existence, showing us those specific moments in relationships when life suddenly becomes visible. Critically acclaimed when it was first published in 1987, Jenny and the Jaws of Life is being brought back due to popular demand. It's a timeless collection filled with a certain freshness and wit that ring just as loudly today.
Author: Judith N. Martin
Publisher: McGraw-Hill Education
ISBN: 9781259870569
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
The sixth edition of Experiencing Intercultural Communication, An Introduction provides students with a framework in which they can begin building their intercultural communication skills. By understanding the complexities of intercultural communication, students will grow in their professional endeavors and personal relationships. The unique backgrounds of coauthors Judith N. Martin, a social scientist, and Thomas K. Nakayama, a critical rhetorician, bring a distinctive perspective to this thought-provoking subject matter. The Connect course for this offering includes SmartBook, an adaptive reading and study experience which guides students to master, recall, and apply key concepts while providing automatically-graded assessments. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. • Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. • Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html
Author: Richard Jackson Harris
Publisher: Routledge
ISBN: 1135850372
Category : Language Arts & Disciplines
Languages : en
Pages : 559
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Book Description
In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
Author: Jamie Madigan
Publisher: Rowman & Littlefield Publishers
ISBN: 9781538121337
Category : Video games
Languages : en
Pages : 0
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Book Description
A psychologist and life-long fan of video games helps you understand what psychology has to say about why video games and mobile game apps are designed the way they are, why players behave as they do, and the psychological tricks used to market and sell them.
Author: Janet Gonzalez-Mena
Publisher: Pearson
ISBN: 0133948757
Category : Education
Languages : en
Pages : 395
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Book Description
With its focus on the socialization of the child, this book helps readers understand how the child develops in a variety of contexts, including the family, community, and early childhood institutions. Child, Family, and Community gives readers the tools they need to work effectively with both children and parents in ways that support children to be healthy, secure, and socialized members of their families, and eventually society. Guidance strategies are presented, as well as child rearing strategies that parents, parent educators and other professionals and practitioners can put to immediate use. The author relates the many contexts in which the child exists–family, school, and community–to Bronfenbrenner’s ecological systems theory, which divide’s a person's environment into five different levels: the microsystem, the mesosystem, the exosystem, the macrosystem, and the chronosystem.
Author: Terry Doyle
Publisher: Taylor & Francis
ISBN: 1000977293
Category : Education
Languages : en
Pages : 143
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Book Description
This book presents the research-based case that Learner Centered Teaching (LCT) offers the best means to optimize student learning in college, and offers examples and ideas for putting it into practice, as well the underlying rationale. It also starts from the premise that many faculty are much closer to being learner centered teachers than they think, but don’t have the full conceptual understanding of the process to achieve its full impact. There is sometimes a gap between what we would like to achieve in our teaching and the knowledge and strategies needed to make it happen.LCT keeps all of the good features of a teacher-centered approach and applies them in ways that are in better harmony with how our brains learn. It, for instance, embraces the teacher as expert as well as the appropriate use of lecture, while also offering new, effective ways to replace practices that don’t optimizing student learning. Neuroscience, biology and cognitive science research have made it clear that it is the one who does the work who does the learning. Many faculty do too much of the work for their students, which results in diminished student learning. To enable faculty to navigate this shift, Terry Doyle presents an LCT-based approach to course design that draws on current brain research on cognition and learning; on addressing the affective concerns of students; on proven approaches to improve student’s comprehension and recall; on transitioning from “teller of knowledge” to a “facilitator of learning”; on the design of authentic assessment strategies – such as engaging students in learning experiences that model the real world work they will be asked to do when they graduate; and on successful communication techniques.The presentation is informed by the questions and concerns raised by faculty from over sixty colleges with whom Terry Doyle has worked; and on the response from an equal number of regional, national and international conferences at which he has presented on topics related to LCT.
