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Author: Michael A. Cohen
Publisher: Bloomsbury Publishing USA
ISBN: 0802779700
Category : Political Science
Languages : en
Pages : 574
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Book Description
As the country wades into the hotly contested 2008 presidential election season, we look to the candidates' public pronouncements to gain an understanding of their platforms and to get a sense of the political direction our country might take over the course of the next four years. Presidential campaign oratory has always inspired and incited voters. In this collection of 27 pivotal campaign speeches, Michael Cohen helps bring to life the speeches that defined and dramatized American politics over the last century. From FDR's pledge for a "New Deal" to Nixon's legendary "Checkers" speech, from Dan Quayle's attack on Murphy Brown to select speeches from this year's presidential race, the "stump" speech has been the primary vehicle for candidates to share their political ambitions and ideals with the American people. With supporting essays that set the scene and provide the appropriate context for understanding what was said, how it was said, and why, Live from the Campaign Trail illustrates how campaign speeches have fundamentally shaped the way we think about American politics.
Author: Michael A. Cohen
Publisher: Bloomsbury Publishing USA
ISBN: 0802779700
Category : Political Science
Languages : en
Pages : 574
Get Book Here
Book Description
As the country wades into the hotly contested 2008 presidential election season, we look to the candidates' public pronouncements to gain an understanding of their platforms and to get a sense of the political direction our country might take over the course of the next four years. Presidential campaign oratory has always inspired and incited voters. In this collection of 27 pivotal campaign speeches, Michael Cohen helps bring to life the speeches that defined and dramatized American politics over the last century. From FDR's pledge for a "New Deal" to Nixon's legendary "Checkers" speech, from Dan Quayle's attack on Murphy Brown to select speeches from this year's presidential race, the "stump" speech has been the primary vehicle for candidates to share their political ambitions and ideals with the American people. With supporting essays that set the scene and provide the appropriate context for understanding what was said, how it was said, and why, Live from the Campaign Trail illustrates how campaign speeches have fundamentally shaped the way we think about American politics.
Author: Robert V. Friedenberg
Publisher: Bloomsbury Publishing USA
ISBN: 0313010579
Category : Political Science
Languages : en
Pages : 282
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Book Description
Though many studies of contemporary campaigns focus on brief political advertisements and the growing impact of technology on contemporary campaigns, the definitive statements of most candidates are still made in public addresses. Friedenberg examines the first public address made by an American presidential candidate on his own behalf. The circumstances giving rise to William Henry Harrison's 1840 address, and the themes that he developed in that address are strikingly contemporary, serving as an appropriate prelude to the examinations of contemporary political speaking that follow. Those examinations focus on notable campaign speeches by John F. Kennedy, Barry Goldwater, Richard Nixon, Ronald Reagan, Bill and Hillary Clinton, and George W. Bush. Each study examines a key event that foreshadowed the speech studied. Each study presents a rhetorical biography of the speaker including a discussion of the speechwriting team and preparation techniques utilized by the speaker. Each study presents a thorough study of the campaign context in which the speeches were presented. Each also presents a close reading and rhetorical analysis of the speech itself and observations on the impact of the speech. Cumulatively, Friedenberg's studies help to illustrate how, even in today's high-tech political environment of 30-second ads and candidate Web sites, public speeches continue to play a crucial role in political campaigning. Of particular interest to scholars and students involved with political communication and political American campaigning.
Author: Ronald Reagan
Publisher:
ISBN: 9780895266224
Category : History
Languages : en
Pages : 376
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Book Description
Author: Theodore Roosevelt
Publisher: Legare Street Press
ISBN: 9781019297476
Category : History
Languages : en
Pages : 0
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: George Washington
Publisher:
ISBN:
Category :
Languages : en
Pages : 72
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Book Description
Author: Brian Murphy
Publisher: Merrion Press
ISBN: 1788551435
Category : History
Languages : en
Pages : 328
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Book Description
Elected in 1960 as the 35th President of the USA, John Fitzgerald Kennedy remains to this day the office’s youngest incumbent and he was its first Roman Catholic. His term in office was short, but arguably no US President has inspired more people around the globe than JFK. Even today, for generations born decades after his death, President Kennedy’s legacy has an enduring appeal. This insightful book contains specially commissioned pieces by a range of respected academic and political figures, including former Obama speechwriter, Cody Kennan, the President of the Robert F. Kennedy Human Rights organisation, Kerry Kennedy, and former senior adviser to Bernie Sanders, Tad Devine. With the presidency of Joe Biden seeing a renewed focus on broader themes within Irish, American and global politics, From Whence I Came is a fascinating and timely collection that offers a fresh perspective on the Kennedy legacy and the politics of Ireland and the United States.
Author: Lisa D. Spiller
Publisher: Bloomsbury Publishing USA
ISBN: 0313394059
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.
Author: Mark R. Cheathem
Publisher: Johns Hopkins University Press+ORM
ISBN: 1421425998
Category : Political Science
Languages : en
Pages : 365
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Book Description
A look at how presidential campaigning changed between 1824 to 1840, leading to a new surge in voter participation: “A pleasure to read.” —Robert M. Owens, author of Mr. Jefferson’s Hammer After the “corrupt bargain” that awarded John Quincy Adams the presidency in 1825, American politics underwent a fundamental shift from deference to participation. This changing tide eventually propelled Andrew Jackson into the White House—twice. But the presidential race that best demonstrated the extent of the changes was that of Martin Van Buren and war hero William Henry Harrison in 1840. Harrison’s campaign was famously marked by sloganeering and spirited rallies. In The Coming of Democracy, Mark R. Cheathem examines the evolution of presidential campaigning from 1824 to 1840. Addressing the roots of early republic cultural politics—from campaign biographies to songs, political cartoons, and public correspondence between candidates and voters—Cheathem asks the reader to consider why such informal political expressions increased so dramatically during the Jacksonian period. What sounded and looked like mere entertainment, he argues, held important political meaning. The extraordinary voter participation rate—over 80 percent—in the 1840 presidential election indicated that both substantive issues and cultural politics drew Americans into the presidential selection process. Drawing on period newspapers, diaries, memoirs, and public and private correspondence, The Coming of Democracy is the first book-length treatment to reveal how presidents and presidential candidates used both old and new forms of cultural politics to woo voters and win elections in the Jacksonian era. This book, winner of an award from the Phi Alpha Theta History Honor Society, is excellent and thought-provoking reading for anyone interested in US politics, the Jacksonian/antebellum era, or the presidency.
Author: Lisa M. Gring-Pemble
Publisher: Bloomsbury Publishing USA
ISBN: 0313059608
Category : Political Science
Languages : en
Pages : 256
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Book Description
Gring-Pemble asserts that the role of language in shaping policy options is rarely studied and poorly understood. She seeks to analyze congressional hearings and debates on welfare to understand the role of language in framing welfare policy and contemporary welfare discussions. She reviews welfare history in the United States and provides a rhetorical analysis of welfare deliberations. In the process she illustrates the significance of language and ideology in shaping American social policy outcomes.
Author: Molly M. Wertheimer
Publisher: Bloomsbury Publishing USA
ISBN: 0313018189
Category : Political Science
Languages : en
Pages : 308
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Book Description
As a politician, what you say and how you say it is almost as important as what you do. Political careers are made based not only on substantive achievements, but also on style, presentation, speeches, and debates. Dole's is no exception. After a career in government service spanning six presidents, from Lyndon B. Johnson to George H. W. Bush, she became widely recognized as a leading Republican politician in her own right after her 1996 speech at the GOP convention. In 1999 she spent six months campaigning for president before dropping out of the race due to a lack of adequate funds, and in 2002 she was elected U.S. Senator from North Carolina. In this biography of Dole, the authors show how she has been able to advance the causes she cares about, as well as her political career, through her consummate skills as a public speaker. Dole's career included service in two cabinets, as Secretary of Transportation (Reagan) and Secretary of Labor (Bush), and she also served as president of the American Red Cross. The authors quote liberally from her speeches and interviews to illustrate the events of her political career and to place her choices—personal, career, and political—in the context of the times and places in which she grew up and came of age. Her trajectory—from Southern belle debutante to Harvard Law School student and from political wife to presidential candidate and U.S. senator—is fascinating, and the deftness with which she has been able to deflect the criticisms thrown her way is instructive for women of both political parties and for politicians of both genders.
