White Papers For Dummies

White Papers For Dummies PDF Author: Gordon Graham
Publisher: John Wiley & Sons
ISBN: 1118497058
Category : Business & Economics
Languages : en
Pages : 384

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Book Description
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

White Papers For Dummies

White Papers For Dummies PDF Author: Gordon Graham
Publisher: John Wiley & Sons
ISBN: 1118497058
Category : Business & Economics
Languages : en
Pages : 384

Get Book Here

Book Description
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

No More Work

No More Work PDF Author: James Livingston
Publisher: UNC Press Books
ISBN: 1469630664
Category : Business & Economics
Languages : en
Pages : 128

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Book Description
For centuries we've believed that work was where you learned discipline, initiative, honesty, self-reliance--in a word, character. A job was also, and not incidentally, the source of your income: if you didn't work, you didn't eat, or else you were stealing from someone. If only you worked hard, you could earn your way and maybe even make something of yourself. In recent decades, through everyday experience, these beliefs have proven spectacularly false. In this book, James Livingston explains how and why Americans still cling to work as a solution rather than a problem--why it is that both liberals and conservatives announce that "full employment" is their goal when job creation is no longer a feasible solution for any problem, moral or economic. The result is a witty, stirring denunciation of the ways we think about why we labor, exhorting us to imagine a new way of finding meaning, character, and sustenance beyond our workaday world--and showing us that we can afford to leave that world behind.

No More Dirty Looks

No More Dirty Looks PDF Author: Siobhan O'Connor
Publisher: Da Capo Lifelong Books
ISBN: 0738214183
Category : Health & Fitness
Languages : en
Pages : 304

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Book Description
It started with a harmless quest for perfect wash-and-go hair. Every girl wants it, and Siobhan O'Connor and Alexandra Spunt finally found it in a fancy salon treatment. They were thrilled -- until they discovered that the magic ingredient was formaldehyde. Shocked, O'Connor and Spunt left no bottle unturned. If it went on their body (and thus, was absorbed into their skin and bloodstream), they researched it. As it turns out, many of those unpronounceable ingredients in your self-tanner and leave-in conditioner are not regulated and the "natural" on your face wash doesn't mean what you think it does. Now, with the help of top scientists, dermatologists, and makeup artists, the authors share their compelling findings and the easy way to detoxify your beauty regimen. No More Dirty Looks also reveals the safest, most effective products on the market and time-tested home recipes. Finally, you don't need to sacrifice health for beauty -- because coming clean is the best look yet.

Smart Office Organizing

Smart Office Organizing PDF Author: Sandra Felton
Publisher: Revell
ISBN: 0800720105
Category : House & Home
Languages : en
Pages : 240

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Book Description
Organizing experts help readers tackle every type of office organizing challenge at work or at home.

Joy at Work

Joy at Work PDF Author: Marie Kondo
Publisher: Little, Brown Spark
ISBN: 0316423343
Category : Self-Help
Languages : en
Pages : 173

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Book Description
Declutter your desk and brighten up your business with this transformative guide from an organizational psychologist and the #1 New York Times bestselling author of The Life-Changing Magic of Tidying Up. The workplace is a magnet for clutter and mess. Who hasn't felt drained by wasteful meetings, disorganized papers, endless emails, and unnecessary tasks? These are the modern-day hazards of working, and they can slowly drain the joy from work, limit our chances of career progress, and undermine our well-being. There is another way. In Joy at Work, bestselling author and Netflix star Marie Kondo and Rice University business professor Scott Sonenshein offer stories, studies, and strategies to help you eliminate clutter and make space for work that really matters. Using the world-renowned KonMari Method and cutting-edge research, Joy at Work will help you overcome the challenges of workplace mess and enjoy the productivity, success, and happiness that come with a tidy desk and mind.

PC Mag

PC Mag PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 374

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Book Description
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

Silent No More

Silent No More PDF Author: Rebecca Waites
Publisher: Balboa Press
ISBN: 1982280107
Category : Biography & Autobiography
Languages : en
Pages : 265

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Book Description
Author Rebecca Waites grew up in a violent home in the midst of a violent society. Belfast in the 1970s was a rough place, and it changed the way she saw the world forever. Silent No More offers an authentic account of the life of a working-class Belfast woman, following Waites from her earliest beginnings through middle age and on to her years as a grandmother. She shares how and why she survived the turmoil that marred her early life, dealing her abusive father and living through the Troubles in Northern Ireland. Her marriage to a sadistic, manipulative man brought further problems for her and her children, having lasting effects on their relationships. She began writing for her children, now adults, to help them understand what her history had been like from her perspective, and now she hopes her story may help others in similar circumstances who feel helpless and alone. The memoir presents the life story of a woman who lived through a violent and turbulent time in the midst of an abusive upbringing and yet found peace and triumph in her own way.

PC

PC PDF Author:
Publisher:
ISBN:
Category : IBM microcomputers
Languages : en
Pages : 1530

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Book Description


Messy

Messy PDF Author: Tim Harford
Publisher: Little Brown GBR
ISBN: 9781408706756
Category : Creative ability
Languages : en
Pages : 336

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Book Description
The urge to tidiness seems to be rooted deep in the human psyche. Many of us feel threatened by anything that is vague, unplanned, scattered around or hard to describe. We find comfort in having a script to rely on, a system to follow, in being able to categorise and file away. We all benefit from tidy organisation - up to a point. A large library needs a reference system. Global trade needs the shipping container. Scientific collaboration needs measurement units. But the forces of tidiness have marched too far. Corporate middle managers and government bureaucrats have long tended to insist that everything must have a label, a number and a logical place in a logical system. Now that they are armed with computers and serial numbers, there is little to hold this tidy-mindedness in check. It's even spilling into our personal lives, as we corral our children into sanitised play areas or entrust our quest for love to the soulless algorithms of dating websites. Order is imposed when chaos would be more productive. Or if not chaos, then . . . messiness. The trouble with tidiness is that, in excess, it becomes rigid, fragile and sterile. In Messy, Tim Harford reveals how qualities we value more than ever - responsiveness, resilience and creativity - simply cannot be disentangled from the messy soil that produces them. This, then, is a book about the benefits of being messy: messy in our private lives; messy in the office, with piles of paper on the desk and unread spreadsheets; messy in the recording studio, the laboratory or in preparing for an important presentation; and messy in our approach to business, politics and economics, leaving things vague, diverse and uncomfortably made-up-on-the-spot. It's time to rediscover the benefits of a little mess.

Inside Information

Inside Information PDF Author:
Publisher:
ISBN:
Category : Agricultural administration
Languages : en
Pages : 270

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Book Description