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Author: Shaun Buck
Publisher: Createspace Independent Publishing Platform
ISBN: 9781484082379
Category : Marketing
Languages : en
Pages : 0
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Book Description
This book is to your business what Tom Brady is to the Patriots - they might be fine without him, but when you add the magic of Brady's touch, it's a blowout win every time. Likewise, businesses can run without newsletters, but the ones who use them on a consistent basis see amazing results. Better client retention, more leads and referrals, and crazy amounts of new clients are just some of the "Brady-like" results you can expect! Newsletter Marketing is going to help you get your newsletter off the ground and running and help you understand why it's important, what it does for your clients, and - most importantly - give you a ton of insider secrets from the master of marketing himself, Shaun Buck - The Newsletter Pro! Sometimes the mysteries of marketing can be a bit overwhelming, but this book walks you through one of the easiest and most profitable marketing strategies of all time. You can expect information like: How to Create a Successful Monthly Newsletter 5 Ways to Use a Newsletter to Grow Your Business & 8 Ways Newsletters Will Grow Your Bottom Line. Marketing gurus have called the author, Shaun Buck, an expert in his field. Shaun's company, "The Newsletter Pro" ships more than a million newsletters a year and successfully creates custom content for their clients. It has been called "the best newsletter company in the world" by famous Chief Marketing Officer, Dave Dee of GKIC, who highly recommends using a newsletter and as such gives Shaun first hand knowledge of the do's and don'ts of newsletters. Read this book and implement the tips given and you will be the guy who wins every. single. time.
Author: Shaun Buck
Publisher: Createspace Independent Publishing Platform
ISBN: 9781484082379
Category : Marketing
Languages : en
Pages : 0
Get Book Here
Book Description
This book is to your business what Tom Brady is to the Patriots - they might be fine without him, but when you add the magic of Brady's touch, it's a blowout win every time. Likewise, businesses can run without newsletters, but the ones who use them on a consistent basis see amazing results. Better client retention, more leads and referrals, and crazy amounts of new clients are just some of the "Brady-like" results you can expect! Newsletter Marketing is going to help you get your newsletter off the ground and running and help you understand why it's important, what it does for your clients, and - most importantly - give you a ton of insider secrets from the master of marketing himself, Shaun Buck - The Newsletter Pro! Sometimes the mysteries of marketing can be a bit overwhelming, but this book walks you through one of the easiest and most profitable marketing strategies of all time. You can expect information like: How to Create a Successful Monthly Newsletter 5 Ways to Use a Newsletter to Grow Your Business & 8 Ways Newsletters Will Grow Your Bottom Line. Marketing gurus have called the author, Shaun Buck, an expert in his field. Shaun's company, "The Newsletter Pro" ships more than a million newsletters a year and successfully creates custom content for their clients. It has been called "the best newsletter company in the world" by famous Chief Marketing Officer, Dave Dee of GKIC, who highly recommends using a newsletter and as such gives Shaun first hand knowledge of the do's and don'ts of newsletters. Read this book and implement the tips given and you will be the guy who wins every. single. time.
Author: Chad S. White
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546910633
Category :
Languages : en
Pages : 488
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Book Description
Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production
Author: Chris Baggott
Publisher: John Wiley & Sons
ISBN: 1118045017
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners
Author: Anik Singal
Publisher:
ISBN: 9780997207934
Category :
Languages : en
Pages :
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Book Description
Author: Jeanniey Mullen
Publisher: John Wiley & Sons
ISBN: 1118059352
Category : Computers
Languages : en
Pages : 312
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Book Description
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Author: David Gaughran
Publisher: David Gaughran
ISBN: 9187109212
Category : Language Arts & Disciplines
Languages : en
Pages : 103
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Book Description
From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
Author: Susan Gunelius
Publisher: Entrepreneur Press
ISBN: 1613083831
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: Use free content to encourage people to subscribe to your email list Develop conversion funnels that drive people to buy from you or sign up for your webinars Save time and keep subscribers engaged with your brand with email automation Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time Test your messages and analyze your performance using key metrics to improve your results Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience Understand the laws and deliverability rules you must follow and tools to help you along the way
Author: Meera Kothand
Publisher: Independently Published
ISBN: 9781098935474
Category :
Languages : en
Pages : 132
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Book Description
Does any of this sound familiar to you? 1. You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can't remember when the last time you emailed them was. 2. You have an opt-in incentive or lead magnet that's pretty much doing nothing for you or your business. 3. You have a haphazardly thrown together email sequence that doesn't bring you sales or engagement. 4. You silently cringe every month as you pay out your email service provider because you're not using any of their features. 5. You're pretty much winging it with email. If you're nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business. The premise of this book isn't about growing a big fat email list. Email marketing is NOT list building alone. You need a coherent, holistic strategy to be successful at it. Here's what's packed in this how-to guide: What branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list 7 things your welcome email must do (but probably doesn't!) Why your lead magnet has to address THESE two critical points 3 ways to plan your email editorial calendar Answers to the questions and more - I have thirty thousand page views a month but get only forty-two subscribers for an month. What am I doing wrong? (See section 3 for the answer.) - My email sequence gets a lot of engagement and opens. Everyone says they love my stuff, but I still get no sales for my e-book. Why? (See section 5 for the answer.) - I have a sequence of emails set up in my evergreen funnel, but I'm not getting any sales. Is my product terrible? Should I just scrap it altogether? (See section 7 for the answer.) Rather than flit from week to week wondering what to email your list... Imagine creating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials, and make sales. Imagine having endless email content ideas... Imagine creating an opt-in offer with all the right ingredients that has readers clamoring to get their hands on it... Imagine sending emails with confidence knowing exactly the impact that particular email will have on your subscribers... That's the power of an email marketing strategy! If you think email marketing is complicated and something you can't do, my goal with this book is to change that opinion. If you're struggling with any particular aspect of email marketing, this book will give you a fresh perspective on how you can tackle it too. Intrigued yet? Then scroll to the top and click or tap "Buy Now."
Author: Bill Nussey
Publisher: iUniverse
ISBN: 0595330606
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build." -Matt Leonard, IBM, manages customer privacy and policy worldwide "Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success." -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives "Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management." -David Daniels, JupiterResearch, Senior Analyst "The definitive reference guide for email communications-a must have addition to your marketing library." -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com
Author:
Publisher: Benchmark Email
ISBN:
Category :
Languages : en
Pages : 86
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Book Description
