Author: Ramkishen Y.
Publisher: Jaico Publishing House
ISBN: 8179920852
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
Author: Dinesh Kumar
Publisher: SAGE Publications Pvt. Limited
ISBN: 9789386062765
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its huge This new textbook discusses how the application of traditional marketing theories transforms when the ‘fourth sector’, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market—marketing to rural areas and empowering the ‘bottom-of-pyramid’ (BoP) markets to create successful business ventures. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies. Infused with numerous real-life case studies of companies that have ventured into the field, this book will prove to be an extremely useful resource in understanding the uniqueness, dynamics and challenges of marketing in rural areas. Key Features: · Rich pedagogy including opening and closing case studies, mini case studies, engaging chapter-end exercises and project assignments · Inclusion of references to recent research data, important journal articles and videos for classroom teaching · Comprehensive overview of the future of rural marketing through BoP approach, social enterprises and use of big data
Author: Awadhesh Kumar Singh
Publisher: New Age International
ISBN: 8122416837
Category : Agriculture
Languages : en
Pages : 11
Get Book Here
Book Description
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Author: David J. Grimshaw
Publisher: IDRC
ISBN: 1853397229
Category : Computers
Languages : en
Pages : 170
Get Book Here
Book Description
Enthusiasm amongst international development agencies about harnessing the potential of information and communications technologies (ICTs) for development has generated questionning of the impact and sustainability of such interventions. By presenting the findings of research specifically designed to measure impact on livelihoods, Strengthening Rural Livelihoods offers new evidence for the development benefits of ICTs. The book asks if ICTs enabled farmers to sell beyond local markets and at better prices, and whether there have been social gains in linking geographically disparate households and social networks. The authors have provided significant new insights into how to overcome the challenges of mainstreaming ICTs into rural livelihoods and more effectively measuring its effects. This book will appeal to academics, civil society organizations, practitioners and students who are interested in what works and what doesn't work when applying ICTs to rural livelihoods.
Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612
Get Book Here
Book Description
Author: Maria João Carneiro
Publisher: Cambridge Scholars Publishing
ISBN: 1443898317
Category : Science
Languages : en
Pages : 485
Get Book Here
Book Description
Rural tourism is not a new phenomenon in many parts of the world, but it has only recently received increased attention from researchers, politicians and managers as a result of new market trends, the recognition of the “rural crisis” and the urge to solve it. However, there is also evidence that rural tourism is not a miraculous antidote for this crisis, certainly not in all places and under all conditions. Despite some recent studies examining the critical factors of success for rural tourism, there is still a need for a deeper understanding of the rural tourism phenomenon, the nature of the tourism experience and how it could be optimized to the benefit of all, while making the best use of endogenous resources and competences, yielding sustainable destination development. This book contributes to the debate, focusing on the tourist experience, here conceptualized as “co-created” between hosts and guests, based on destination-specific elements of “countryside capital” and aiming at sustainability. It contains both conceptual and empirical chapters, with diverse and new perspectives, methodological approaches and cases from several countries.
Author: Gunjan Saxena
Publisher: Edward Elgar Publishing
ISBN: 1784710881
Category : Business & Economics
Languages : en
Pages : 195
Get Book Here
Book Description
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Author: Pierluigi Milone
Publisher: Emerald Group Publishing
ISBN: 1784416215
Category : Social Science
Languages : en
Pages : 347
Get Book Here
Book Description
This book critically discusses these new practices and the actors engaged in them. In doing so, it deals with several countries in three different continents (Asia, South America and Europe). It proposes new concepts and approaches for a better understanding of the re-emergence of peasants as indispensable part of modern societies.
Author: Kimberley Ens Manning
Publisher: UBC Press
ISBN: 0774859555
Category : History
Languages : en
Pages : 338
Get Book Here
Book Description
When the Chinese Communist Party came to power in 1949, Mao Zedong declared that "not even one person shall die of hunger." Yet some 30 million peasants died of starvation and exhaustion during the Great Leap Forward. Eating Bitterness reveals how men and women in rural and urban settings, from the provincial level to the grassroots, experienced the changes brought on by the party leaders' attempts to modernize China. This landmark volume lifts the curtain of party propaganda to expose the suffering of citizens and the deeply contested nature of state-society relations in Maoist China.
Author: Pradeep Kashyap
Publisher: Pearson Education India
ISBN: 9788131760352
Category : Rural industries
Languages : en
Pages : 301
Get Book Here
Book Description
