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Author: Graham Thomas
Publisher: SAGUS
ISBN: 1911489577
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
Mostly when we read stories about advertising in the media or in books, they concentrate on the big names of the business - whether advertisers and their brands, agencies, or people. Yet while they sit at the undoubted glamorous end of the spectrum, picking up creative awards and with tales of off-screen outré antics to spill, they represent only the tip of the iceberg in terms of numbers. Under the waterline most of the smaller ad agencies were independent; a few were the regional subsidiaries of the biggest agencies (Saatchis, Dorlands, JWT, McCanns, Royds and Streets all had offices in Manchester for example); a few were also second string agencies in London set up by the main agency for a variety of reasons: specialist agencies that worked in recruitment, finance, corporate, and business-to-business advertising for example; or to handle conflicting accounts, or clients that were too small for the main agency to handle profitably. But as Campaign once wrote, there is a ‘stigma attached to these agencies.’ They were (still are?) seen as second class and on the fringes of the business. Rarely did they act as feeder agencies for talent (unlike journalism where many leading journalists started their careers on local newspapers before ending up on Fleet Street). Even the Chairman of JWT Manchester admitted in the early ‘80s that ‘Northern advertising people have a bit of a complex about their London counterparts. All regional agencies are in danger of being a bit provincial in their outlook.’ This volume looks at those agencies mainly through a diary written in the late 1970s. This gives a vivid, truthful, warts-and-or portrayal of what life was like in the tail-end of the advertising business.
Author: Graham Thomas
Publisher: SAGUS
ISBN: 1911489577
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
Mostly when we read stories about advertising in the media or in books, they concentrate on the big names of the business - whether advertisers and their brands, agencies, or people. Yet while they sit at the undoubted glamorous end of the spectrum, picking up creative awards and with tales of off-screen outré antics to spill, they represent only the tip of the iceberg in terms of numbers. Under the waterline most of the smaller ad agencies were independent; a few were the regional subsidiaries of the biggest agencies (Saatchis, Dorlands, JWT, McCanns, Royds and Streets all had offices in Manchester for example); a few were also second string agencies in London set up by the main agency for a variety of reasons: specialist agencies that worked in recruitment, finance, corporate, and business-to-business advertising for example; or to handle conflicting accounts, or clients that were too small for the main agency to handle profitably. But as Campaign once wrote, there is a ‘stigma attached to these agencies.’ They were (still are?) seen as second class and on the fringes of the business. Rarely did they act as feeder agencies for talent (unlike journalism where many leading journalists started their careers on local newspapers before ending up on Fleet Street). Even the Chairman of JWT Manchester admitted in the early ‘80s that ‘Northern advertising people have a bit of a complex about their London counterparts. All regional agencies are in danger of being a bit provincial in their outlook.’ This volume looks at those agencies mainly through a diary written in the late 1970s. This gives a vivid, truthful, warts-and-or portrayal of what life was like in the tail-end of the advertising business.
Author: Kate Woodford
Publisher:
ISBN: 9780521824231
Category : Foreign Language Study
Languages : en
Pages : 1550
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Book Description
The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.
Author: Graham Thomas
Publisher: SAGUS
ISBN: 1911489623
Category : History
Languages : en
Pages : 759
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Book Description
This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.
Author: J. Cale Johnson
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110642689
Category : History
Languages : en
Pages : 504
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Book Description
Physiognomy and ekphrasis are two of the most important modes of description in antiquity and represent the necessary precursors of scientific description. The primary way of divining the characteristics and fate of an individual, whether inborn or acquired, was to observe the patient’s external characteristics and behaviour. This volume focuses initially on two types of descriptive literature in Mesopotamia: physiognomic omens and what we might call ekphrastic description. These modalities are traced through ancient India, Ugaritic and the Hebrew Bible, before arriving at the physiognomic features of famous historical figures such as Themistocles, Socrates or Augustus in the Graeco-Roman world, where physiognomic discussions become intertwined with typological analyses of human characters. The Arabic compendial culture absorbed and remade these different physiognomic and ekphrastic traditions, incorporating both Mesopotamian links between physiognomy and medicine and the interest in characterological ‘types’ that had emerged in the Hellenistic period. This volume offer the first wide-ranging picture of these modalities of description in antiquity.
Author: CDX Automotive
Publisher: Jones & Bartlett Learning
ISBN: 1449697852
Category :
Languages : en
Pages : 547
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Book Description
Author: Soranus
Publisher: JHU Press
ISBN: 9780801843204
Category : History
Languages : en
Pages : 314
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Book Description
Including a section on infant care, Soranus' Gynecology represents ancient gynecological and obstetrical practice at its height. An introduction and notes by Temkin provide insight into the work's historical and scientific background.
Author:
Publisher:
ISBN:
Category : Electric industry workers
Languages : en
Pages : 984
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Book Description
Author: Johann Wolfgang von Goethe
Publisher: Good Press
ISBN:
Category : Literary Criticism
Languages : en
Pages : 24734
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Book Description
The 'Harvard Classics - Complete Collection of the Greatest Works of World Literature' stands as a monumental anthology that traverses the broad landscape of human thought and artistic expression. Within its pages, readers encounter an array of literary styles from the seminal works of philosophy, poetry, science, and drama. This carefully curated collection spans the epochs, offering an unparalleled glimpse into the intellectual and cultural currents that have shaped our world. Among its myriad offerings, standout pieces delve into the complexities of human nature, the pursuit of knowledge, and the beauty of the natural world, reflecting the diverse and significant contributions of its authors to the literary canon. The contributing authors and editors represent a veritable who's who of literary and intellectual giants across history. From the poetic grandeur of Goethe and the philosophical depths of Plato, to the scientific curiosity of Charles Darwin and the dramatic intensity of Sophocles, each contributor brings a unique voice and perspective to the collection. Bound by a common pursuit of truth and beauty, these works collectively highlight the cultural, historical, and literary movements of their times, offering readers a comprehensive understanding of the human experience as seen through the eyes of some of its greatest observers. This anthology is not merely a collection of great works; it is an invitation to explore the richness of human culture and thought across ages. For scholars, students, and lovers of literature and philosophy alike, the 'Harvard Classics' presents a unique opportunity to engage with the profound ideas and diverse narratives that have shaped human history. Encompassing the profound, the poetic, and the profound, this collection promises to enrich the mind and stir the soul, encouraging a deeper appreciation of the interconnectedness of human endeavor in the pursuit of knowledge and beauty.
Author: Johann Wolfgang von Goethe
Publisher: DigiCat
ISBN:
Category : Literary Collections
Languages : en
Pages : 24734
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Book Description
DigiCat presents to you this meticulously edited collection. The Harvard Classics in 51 volumes include the essential works of world literature, showing the progress of man from antics to modern age. In addition – there are 20 volumes of the greatest works of fiction. Content: The Harvard Classics: V. 1: Franklin, Woolman & Penn V. 2: Plato, Epictetus & Marcus Aurelius V. 3: Bacon, Milton, Browne V. 4: John Milton V. 5: R. W. Emerson V. 6: Robert Burns V. 7: St Augustine & Thomas á Kempis V. 8: Nine Greek Dramas V. 9: Cicero and Pliny V. 10: The Wealth of Nations V. 11: The Origin of Species V. 12: Plutarchs V. 13: Æneid V. 14: Don Quixote V. 15: Bunyan & Walton V. 16: 1001 Nights V. 17: Folklore & Fable V. 18: Modern English Drama V. 19: Goethe & Marlowe V. 20: The Divine Comedy V. 21: I Promessi Sposi V. 22: The Odyssey V. 23: Two Years Before the Mast V. 24: Edmund Burke V. 25: J. S. Mill & T. Carlyle V. 26: Continental Drama V. 27 & 28: English & American Essays V. 29: The Voyage of the Beagle V. 30: Scientific Papers V. 31: The Autobiography of Benvenuto Cellini V. 32: Literary and Philosophical Essays V. 33: Voyages & Travels V. 34: French & English Philosophers V. 35: Chronicle and Romance V. 36: Machiavelli, Roper, More, Luther V. 37: Locke, Berkeley, Hume V. 38: Harvey, Jenner, Lister, Pasteur V. 39: Prologues V. 40–42: English Poetry V. 43: American Historical Documents V. 44 & 45: Sacred Writings V. 46 & 47: Elizabethan Drama V. 48: Blaise Pascal V. 49: Saga V. 50: Reader's Guide V. 51: Lectures The Shelf of Fiction: V. 1 & 2: The History of Tom Jones V. 3: A Sentimental Journey & Pride and Prejudice V. 4: Guy Mannering V. 5 & 6: Vanity Fair V. 7 & 8: David Copperfield V. 9: The Mill on the Floss V. 10: Irving, Poe, Harte, Twain, Hale V.11: The Portrait of a Lady V. 12: Notre Dame de Paris V. 13: Balzac, Sand, de Musset, Daudet, de Maupassant V. 14 & 15: Goethe, Keller, Storm, Fontane V. 16–19: Tolstoy, Dostoevsky, Turgenev V. 20: Valera, Bjørnson, Kielland
Author: United States. Congress
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1390
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Book Description
