Author: Milan N. Vego
Publisher: Psychology Press
ISBN: 9780714653891
Category : History
Languages : en
Pages : 360
Book Description
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Naval Strategy and Operations in Narrow Seas
Author: Milan N. Vego
Publisher: Psychology Press
ISBN: 9780714653891
Category : History
Languages : en
Pages : 360
Book Description
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Publisher: Psychology Press
ISBN: 9780714653891
Category : History
Languages : en
Pages : 360
Book Description
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Naval Strategy and Operations in Narrow Seas
Author: Milan N. Vego
Publisher: Routledge
ISBN: 1136318011
Category : History
Languages : en
Pages : 328
Book Description
"First Published in 1999, Routledge is an imprint of Taylor & Francis, an informa company."
Publisher: Routledge
ISBN: 1136318011
Category : History
Languages : en
Pages : 328
Book Description
"First Published in 1999, Routledge is an imprint of Taylor & Francis, an informa company."
The Economics of Groundwater Management in Arid Countries
Author: Manuel Schiffler
Publisher:
ISBN: 9780714648705
Category : Groundwater
Languages : en
Pages : 394
Book Description
Publisher:
ISBN: 9780714648705
Category : Groundwater
Languages : en
Pages : 394
Book Description
Maritime Strategy and Sea Control
Author: Milan Vego
Publisher: Routledge
ISBN: 131743983X
Category : History
Languages : en
Pages : 417
Book Description
This book focuses on the key naval strategic objectives of obtaining and maintaining sea control. During times of war, sea control, or the ability of combatants to enjoy naval dominance, plays a crucial role in that side’s ability to attain overall victory. This book explains and analyzes in much greater detail sea control in all its complexities, and describes the main methods of obtaining and maintaining it. Building on the views of naval classical thinkers, this book utilizes historical examples to illustrate the main methods of sea control. Each chapter focuses on a particular method, including destroying the enemy forces by a decisive action, destroying enemy forces over time-attrition, containing enemy fleet, choke point control, and capturing important enemy's positions/basing area, The aim is to provide a comprehensive theory and practice of the struggle for sea control at the operational level. It should therefore provide a guide to practitioners on how to plan and conduct operational warfare at sea. The book will be of much interest to students of naval strategy, defence studies and security studies.
Publisher: Routledge
ISBN: 131743983X
Category : History
Languages : en
Pages : 417
Book Description
This book focuses on the key naval strategic objectives of obtaining and maintaining sea control. During times of war, sea control, or the ability of combatants to enjoy naval dominance, plays a crucial role in that side’s ability to attain overall victory. This book explains and analyzes in much greater detail sea control in all its complexities, and describes the main methods of obtaining and maintaining it. Building on the views of naval classical thinkers, this book utilizes historical examples to illustrate the main methods of sea control. Each chapter focuses on a particular method, including destroying the enemy forces by a decisive action, destroying enemy forces over time-attrition, containing enemy fleet, choke point control, and capturing important enemy's positions/basing area, The aim is to provide a comprehensive theory and practice of the struggle for sea control at the operational level. It should therefore provide a guide to practitioners on how to plan and conduct operational warfare at sea. The book will be of much interest to students of naval strategy, defence studies and security studies.
Maritime Strategy and Sea Control
Author: Milan Vego
Publisher: Routledge
ISBN: 1317439848
Category : History
Languages : en
Pages : 285
Book Description
This book focuses on the key naval strategic objectives of obtaining and maintaining sea control. During times of war, sea control, or the ability of combatants to enjoy naval dominance, plays a crucial role in that side’s ability to attain overall victory. This book explains and analyzes in much greater detail sea control in all its complexities, and describes the main methods of obtaining and maintaining it. Building on the views of naval classical thinkers, this book utilizes historical examples to illustrate the main methods of sea control. Each chapter focuses on a particular method, including destroying the enemy forces by a decisive action, destroying enemy forces over time-attrition, containing enemy fleet, choke point control, and capturing important enemy's positions/basing area, The aim is to provide a comprehensive theory and practice of the struggle for sea control at the operational level. It should therefore provide a guide to practitioners on how to plan and conduct operational warfare at sea. The book will be of much interest to students of naval strategy, defence studies and security studies.
Publisher: Routledge
ISBN: 1317439848
Category : History
Languages : en
Pages : 285
Book Description
This book focuses on the key naval strategic objectives of obtaining and maintaining sea control. During times of war, sea control, or the ability of combatants to enjoy naval dominance, plays a crucial role in that side’s ability to attain overall victory. This book explains and analyzes in much greater detail sea control in all its complexities, and describes the main methods of obtaining and maintaining it. Building on the views of naval classical thinkers, this book utilizes historical examples to illustrate the main methods of sea control. Each chapter focuses on a particular method, including destroying the enemy forces by a decisive action, destroying enemy forces over time-attrition, containing enemy fleet, choke point control, and capturing important enemy's positions/basing area, The aim is to provide a comprehensive theory and practice of the struggle for sea control at the operational level. It should therefore provide a guide to practitioners on how to plan and conduct operational warfare at sea. The book will be of much interest to students of naval strategy, defence studies and security studies.
Fighting the Great War at Sea
Author: Norman Friedman
Publisher: Naval Institute Press
ISBN: 1612519598
Category : History
Languages : en
Pages : 417
Book Description
While the overriding image of the First World War is of the bloody stalemate on the Western Front, the overall shape of the war arose out of its maritime character. It was essentially a struggle about access to worldwide resources, most clearly seen in Germany’s desperate attempts to counter the American industrial threat, which ultimately drew the United States into the war. This radical new book concentrates on the way in which each side tried to use or deny the sea to the other, and in so doing describes rapid wartime changes not only in ship and weapons technology but also in the way naval warfare was envisaged and fought. Melding strategic, technical, and tactical aspects, Friedman approaches the First World War from a fresh perspective and demonstrates how its perceived lessons dominated the way navies prepared for the Second World War.
Publisher: Naval Institute Press
ISBN: 1612519598
Category : History
Languages : en
Pages : 417
Book Description
While the overriding image of the First World War is of the bloody stalemate on the Western Front, the overall shape of the war arose out of its maritime character. It was essentially a struggle about access to worldwide resources, most clearly seen in Germany’s desperate attempts to counter the American industrial threat, which ultimately drew the United States into the war. This radical new book concentrates on the way in which each side tried to use or deny the sea to the other, and in so doing describes rapid wartime changes not only in ship and weapons technology but also in the way naval warfare was envisaged and fought. Melding strategic, technical, and tactical aspects, Friedman approaches the First World War from a fresh perspective and demonstrates how its perceived lessons dominated the way navies prepared for the Second World War.
War at Sea
Author: Nathan Miller
Publisher: Oxford University Press, USA
ISBN: 0195110382
Category : History
Languages : en
Pages : 614
Book Description
From the sinking of the British passenger liner Athenia on September 3, 1939, by a German U-boat (against orders) to the Japanese surrender on board the Missouri on September 2, 1945, War at Sea covers every major naveal battle of World War II. "A first-rate work and the best history of its kind yet written".--Vice Admiral William P. Mack, U.S.N. (Ret.). 30 photos.
Publisher: Oxford University Press, USA
ISBN: 0195110382
Category : History
Languages : en
Pages : 614
Book Description
From the sinking of the British passenger liner Athenia on September 3, 1939, by a German U-boat (against orders) to the Japanese surrender on board the Missouri on September 2, 1945, War at Sea covers every major naveal battle of World War II. "A first-rate work and the best history of its kind yet written".--Vice Admiral William P. Mack, U.S.N. (Ret.). 30 photos.
The Pen and Ink Sailor
Author: John E. Talbott
Publisher: Taylor & Francis
ISBN: 9780714644523
Category : Biography & Autobiography
Languages : en
Pages : 208
Book Description
A work describing Sir Charles Middleton's creation of vital links between the naval shore establishment, policy makers in Whitehall and commanders at sea.
Publisher: Taylor & Francis
ISBN: 9780714644523
Category : Biography & Autobiography
Languages : en
Pages : 208
Book Description
A work describing Sir Charles Middleton's creation of vital links between the naval shore establishment, policy makers in Whitehall and commanders at sea.
The Royal Navy and the Capital Ship in the Interwar Period
Author: Joseph Moretz
Publisher: Routledge
ISBN: 1136340432
Category : History
Languages : en
Pages : 366
Book Description
Joseph Moretz's innovative work focuses on what battleships actually did in the inter-war years and what its designed war role in fact was. In doing so, the book tells us much about British naval policy and planning of the time. Drawing heavily on official Admiralty records and private papers of leading officers, the author examines the navy's operational experience and the evolution of its tactical doctrine during the interwar period. He argues that operational experience, combined with assumptions about the nature of a future naval war, were more important in keeping the battleship afloat than conservatism in Navy.
Publisher: Routledge
ISBN: 1136340432
Category : History
Languages : en
Pages : 366
Book Description
Joseph Moretz's innovative work focuses on what battleships actually did in the inter-war years and what its designed war role in fact was. In doing so, the book tells us much about British naval policy and planning of the time. Drawing heavily on official Admiralty records and private papers of leading officers, the author examines the navy's operational experience and the evolution of its tactical doctrine during the interwar period. He argues that operational experience, combined with assumptions about the nature of a future naval war, were more important in keeping the battleship afloat than conservatism in Navy.
Seapower
Author: Geoffrey Till
Publisher: Routledge
ISBN: 0415622611
Category : History
Languages : en
Pages : 432
Book Description
This revised, updated and expanded edition of Geoffrey Till's acclaimed textbook provides an invaluable guide for anyone interested in the changing and crucial role of seapower in the 21st century.
Publisher: Routledge
ISBN: 0415622611
Category : History
Languages : en
Pages : 432
Book Description
This revised, updated and expanded edition of Geoffrey Till's acclaimed textbook provides an invaluable guide for anyone interested in the changing and crucial role of seapower in the 21st century.