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Music, Markets and Consumption

Music, Markets and Consumption PDF Author: Daragh O'Reilly
Publisher: Goodfellow Publishers Ltd
ISBN: 1908999535
Category : Business & Economics
Languages : en
Pages : 246

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Book Description
A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.