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Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 386
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Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 386
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 386
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Book Description
Author: Joseph French Johnson
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 590
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Book Description
Author: John George Jones
Publisher:
ISBN:
Category : Sales management
Languages : en
Pages : 388
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Book Description
Author: Samuel Roland Hall
Publisher:
ISBN:
Category : Sales management
Languages : en
Pages : 1016
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Book Description
Author: John G. Jones
Publisher:
ISBN:
Category : Sales management
Languages : en
Pages : 508
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Book Description
Author: Ralph Starr Butler
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 588
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Book Description
Part 1: Marketing methods, by Ralph Starr Butler
Author: John George Jones
Publisher:
ISBN:
Category : Sales management
Languages : en
Pages : 362
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Book Description
Author: David Jobber
Publisher: Pearson Education India
ISBN: 9788131725863
Category : Sales management
Languages : en
Pages : 552
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Book Description
Author: Kenneth Le Meunier-FitzHugh
Publisher: Oxford University Press
ISBN: 0191016748
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resources more strategically. The sales function can provide critical customer and market knowledge to help inform both innovation and marketing. Sales are responsible for building customer knowledge, networking both internally and externally to help create additional customer value, as well as the more traditional role of managing customer relationships and selling. The text considers how sales organizations are responding to increasing competition, more demanding customers and a more complex selling environment. We identify many of the challenges facing organisations today and offers discussions of some of the possible solutions. This book considers the changing nature of sales and how activities can be aligned within the organization, as well as marketing sensing, creating customer focus and the role of sales leadership. The text will include illustrations (short case studies) provided by a range of successful organizations operating in a number of industries. Sales and senior management play an important role in ensuring that the sales teams' activities are aligned to business strategy and in creating an environment to allow salespeople to be more successful in developing new business opportunities and building long-term profitable business relationships. One of the objectives of this book is to consider how conventional thinking has changed in the last five years and integrate it with examples from sales practice to provide a more complete picture of the role of sales within the modern organization.
