Modeling the Structure of the Buying Center: Some Empirical Results

Modeling the Structure of the Buying Center: Some Empirical Results PDF Author: Gary L. Lilien
Publisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 72

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Modeling the Structure of the Buying Center: Some Empirical Results

Modeling the Structure of the Buying Center: Some Empirical Results PDF Author: Gary L. Lilien
Publisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 72

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Madison Avenue

Madison Avenue PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1570

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TIMS/ORSA Bulletin

TIMS/ORSA Bulletin PDF Author: Institute of Management Sciences
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ISBN:
Category : Industrial management
Languages : en
Pages : 526

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Similarity-dissimilarity

Similarity-dissimilarity PDF Author: David T. Wilson
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ISBN:
Category : Consumer behavior
Languages : en
Pages : 28

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Product Categorization and Inference Making

Product Categorization and Inference Making PDF Author: Mita Sujan
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ISBN:
Category : Comparative advertising
Languages : en
Pages : 36

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Script Development and Validation in Industrial Buyer-seller Contexts

Script Development and Validation in Industrial Buyer-seller Contexts PDF Author: Thomas W. Leigh
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ISBN:
Category : Industrial marketing
Languages : en
Pages : 38

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Building Theory from Practice

Building Theory from Practice PDF Author: David T. Wilson
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ISBN:
Category : Marketing
Languages : en
Pages : 12

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JMR, Journal of Marketing Research

JMR, Journal of Marketing Research PDF Author:
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ISBN:
Category : Marketing research
Languages : en
Pages : 544

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A Script Theoretic Analysis of Consumer Decision Making

A Script Theoretic Analysis of Consumer Decision Making PDF Author: Arno J. Rethans
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ISBN:
Category : Consumers
Languages : en
Pages : 10

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Exploring the Structural Characteristics of Consumers' Knowledge

Exploring the Structural Characteristics of Consumers' Knowledge PDF Author: Beth Walker
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ISBN:
Category : Consumer education
Languages : en
Pages : 30

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