Author: Gary L. Lilien
Publisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 72
Book Description
Modeling the Structure of the Buying Center: Some Empirical Results
Author: Gary L. Lilien
Publisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 72
Book Description
Publisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 72
Book Description
Madison Avenue
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1570
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1570
Book Description
TIMS/ORSA Bulletin
Author: Institute of Management Sciences
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 526
Book Description
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 526
Book Description
Similarity-dissimilarity
Author: David T. Wilson
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 28
Book Description
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 28
Book Description
Product Categorization and Inference Making
Author: Mita Sujan
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 36
Book Description
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 36
Book Description
Script Development and Validation in Industrial Buyer-seller Contexts
Author: Thomas W. Leigh
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 38
Book Description
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 38
Book Description
Building Theory from Practice
Author: David T. Wilson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 12
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 12
Book Description
JMR, Journal of Marketing Research
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 544
Book Description
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 544
Book Description
A Script Theoretic Analysis of Consumer Decision Making
Author: Arno J. Rethans
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 10
Book Description
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 10
Book Description
Exploring the Structural Characteristics of Consumers' Knowledge
Author: Beth Walker
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 30
Book Description
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 30
Book Description