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Author: Philippe Tassi
Publisher:
ISBN: 9782717849837
Category : Mathematical statistics
Languages : fr
Pages : 137
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Book Description
Met en pratique les mathématiques statistiques pour mesurer l'audience des médias audiovisuels (télévision et radio). Montre que l'utilisation de cette méthode scientifique permet d'établir des indicateurs d'audience fiables et rigoureux, mais que la complexité des outils et la précision des données nécessitent une bonne maîtrise de l'analyse des résultats et de l'aléatoire.
Author: Philippe Tassi
Publisher:
ISBN: 9782717849837
Category : Mathematical statistics
Languages : fr
Pages : 137
Get Book Here
Book Description
Met en pratique les mathématiques statistiques pour mesurer l'audience des médias audiovisuels (télévision et radio). Montre que l'utilisation de cette méthode scientifique permet d'établir des indicateurs d'audience fiables et rigoureux, mais que la complexité des outils et la précision des données nécessitent une bonne maîtrise de l'analyse des résultats et de l'aléatoire.
Author: Alain Desrosières
Publisher: Harvard University Press
ISBN: 9780674009691
Category : History
Languages : en
Pages : 386
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Book Description
Begins with study of history of statistics, and shows how the evolution of modern statistics has been inextricably bound up with the knowledge and power of governments.
Author: UNESCO
Publisher: UNESCO Publishing
ISBN: 9231003550
Category :
Languages : en
Pages : 112
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Book Description
Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author: Sven Boermeester
Publisher:
ISBN: 9781949677072
Category :
Languages : en
Pages :
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Book Description
Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Author: Dirk Delabastita
Publisher: John Benjamins Publishing
ISBN: 9027293228
Category : Language Arts & Disciplines
Languages : en
Pages : 258
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Book Description
This volume contains a generous selection of articles on translation by Professor José Lambert (K.U. Leuven). It traces the intellectual itinerary of their author, who started out as a French and Comparative Literature scholar some four decades ago trying to get a better grip on the problem of inter-literary contacts, and who soon became a key figure in the emergent discipline of Translation Studies, where he is widely known as an indefatigable promoter of descriptively oriented research. This collection shows how José Lambert has never stopped asking new questions about the crucial but often hidden role of language and translation in the world of today. It includes some of the author’s classic papers as well as a few lesser known ones that deserve wider circulation. The editors’ introduction and the bibliography complete this thought-provoking survey of the career of one of the most creative researchers in the field.
Author: Patrick Barwise
Publisher: SAGE
ISBN: 1849207208
Category : Language Arts & Disciplines
Languages : en
Pages : 221
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Book Description
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Author: Emmanuel Rey
Publisher: Springer Nature
ISBN: 3030822087
Category : Science
Languages : en
Pages : 257
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Book Description
This open access book is focused on the intersection between urban brownfields and the sustainability transitions of metreopolitan areas, cities and neighbourhoods. It provides both a theoretical and practical approach to the topic, offering a thorough introduction to urban brownfields and regeneration projects as well as an operational monitoring tool. Neighbourhoods in Transition begins with an overview of historic urban development and strategic areas in the hearts of towns to be developed. It then defines several key issues related to the topic, including urban brownfields, regeneration projects, and sustainability issues related to neighbourhood development. The second part of this book is focused on support tools, explaining the challenges faced, the steps involved in a regeneration process, and offering an operational monitoring tool. It applies the unique tool to case studies in three selected neighbourhoods and the outcomes of one case study are also presented and discussed, highlighting its benefits. The audience for this book will be both professional and academic. It will support researchers as an up-to-date reference book on urban brownfield regeneration projects, and also the work of architects, urban designers, urban planners and engineers involved in sustainability transitions of the built environment.
Author: Michaela Wolf
Publisher: John Benjamins Publishing
ISBN: 9789027216823
Category : Language Arts & Disciplines
Languages : en
Pages : 246
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Book Description
The view of translation as a socially regulated activity has opened up a broad field of research in the last few years. This volume deals with central questions of the new domain and aims to contribute to the conceptualisation of a general sociology of translation. Interdisciplinary in approach, it discusses the role of major representatives of sociology like Pierre Bourdieu, Bruno Latour, Bernard Lahire, Anthony Giddens or Niklas Luhmann in establishing a theoretical framework for a sociology of translation. Drawing on methodologies from sociology and integrating them into translation studies, the book questions some of the established categories in this discipline and calls for a redefinition of long-assumed principles. The contributions show the social involvement of translation in various fields and focus especially on the translator s position in an emerging sociology of translation, Bourdieu s influence in conceptualising this new sub-discipline, methodological questions and a sociologically oriented meta-discussion of translation studies.
Author: Sylvie Fanchette
Publisher: IRD Éditions
ISBN: 2709922282
Category : Art
Languages : en
Pages : 326
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Book Description
With their festivals and traditional industries, their commun halls, pagodas, temples, and vernacular buildings, the villages around Hà Nội possess a rich body of cultural, architectural and craft heritage. Less than one hour from the capital are over 500 specialist craft villages, producing an array of religious or artistic objects, as well as food products, industrial goods, textiles, basketware and much more. Despite the trials and tribulations Vietnam has endured, these traditions have remained alive; today they constitute the basis of material, social and spiritual culture among the village communities of the Red River delta. The artisans themselves, and their local institutions, see cultural tourism as a way of further improving the fortunes of the craft village communities and bringing their heritage to wider attention. Until recently, few guides or tourists had forayed into these settlements, some of which are lost in the maze of routes and tracks that criss-cross the rice paddies of the Hà Nội hinterland. The history and skills they harbour have been inaccessible to all but a few specialists. Few of the villages are signposted, yet between them they are home to three quarters of the architectural, religious and craft heritage of the upper delta. This book, the fruit of several years' research by specialists working in northern Vietnam, comprises ten itineraries, blending potted histories, legends, descriptions of craft techniques, signposted walks and maps, designed to introduce travellers and lovers of Vietnamese culture to forty or so villages around Hà Nội. Many of us have seen their wares on sale in shops in and around the 36 streets of Hà Nội Old Quarter or in other cities in West. This book is about the true lives and enduring skills of the nameless artisans who made them.
