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Author: Shearon Lowery
Publisher: Pearson
ISBN:
Category : History
Languages : en
Pages : 440
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Book Description
Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.
Author: Shearon Lowery
Publisher: Pearson
ISBN:
Category : History
Languages : en
Pages : 440
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Book Description
Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.
Author: Robert Burnett
Publisher:
ISBN:
Category :
Languages : en
Pages : 26
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Book Description
Author: Ran Wei
Publisher: Routledge
ISBN: 1317394070
Category : Language Arts & Disciplines
Languages : en
Pages : 323
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Book Description
The ‘Milestones’ essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
Author: Tyler Miller
Publisher: Scientific e-Resources
ISBN: 1839472073
Category :
Languages : en
Pages : 332
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Book Description
Mass Communication has taken deep roots in the world. Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. It influences almost all the aspects of human life viz. medical, education, culture, tradition and fashion etc. Like all other subjects mass communication also is worthy of research so that it can develop in a more understandable form. This book presents an epistemological view of levels of analysis. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. A comparative analysis is also made as where required. The author is hopeful that this book will be very useful to those who have a flair of learning more about the mass communication.
Author: Anders Hansen
Publisher: NYU Press
ISBN: 081473572X
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
Introduces key research methods and approaches used in the study of mass communication and media, for students in communications, media and cultural studies, and other social science disciplines. After an overview of research principles, coverage includes participant observation, archival research, content analysis, surveys, and computer-assisted handling and analysis of data. The development and application of each method is described, and examples of research instruments are given. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Timothy Glander
Publisher: Routledge
ISBN: 1135683220
Category : Education
Languages : en
Pages : 266
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Book Description
This critical examination of the origins of mass comm. research from the perspective of an educational historian investigates the educational meaning of the mass media, with the goal of understanding the essential connection between educ. and comm.
Author: James Dermot Halloran
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
This book pays special tribute to Professor James D. Halloran at his retirement after 18 years as president of the International Association for Mass Communication Research. Each chapter is a succinct learning unit in the field of mass communications.
Author: Everette E. Dennis
Publisher: Routledge
ISBN: 1136688730
Category : Language Arts & Disciplines
Languages : en
Pages : 236
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Book Description
This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarfeld, and Robert K. Merton.
Author: F. Gerald Kline
Publisher: Sage Publications (CA)
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 328
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Book Description
Ni essays vedrørende forskningen inden for massekommunikation
Author: David W. Park
Publisher: Peter Lang
ISBN: 9780820488295
Category : History
Languages : en
Pages : 412
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Book Description
«Strictly speaking», James Carey wrote, «there is no history of mass communication research.» This volume is a long-overdue response to Carey's comment about the field's ignorance of its own past. The collection includes essays of historiographical self-scrutiny, as well as new histories that trace the field's institutional evolution and cross-pollination with other academic disciplines. The volume treats the remembered past of mass communication research as crucial terrain where boundaries are marked off and futures plotted. The collection, intended for scholars and advanced graduate students, is an essential compass for the field.
