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Author: Kirsten Ostherr
Publisher: Oxford University Press
ISBN: 0199911673
Category : Performing Arts
Languages : en
Pages : 322
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Book Description
How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? And how has medicine's visual culture changed in the digital age? Kirsten Ostherr's ambitious study explores 120 years of medical image-making to explain how visual representations shape medical education and practice. Marshaling powerful, vivid examples she demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists, and the mass media acquire cultural meaning and influence doctors' and patients' understandings of health and disease. Her analysis proceeds chronologically, turning from the earliest experiments with medical filmmaking by the American College of Surgeons, to the place of health films in the "golden age" of instructional film in the 1960s. Ostherr considers the shift to television as the dominant medium of health education, highlighting the evolving status of realism, the techniques employed to bridge the entertainment-education divide, the role of expert consultants and sponsors, and the tradeoffs made by professionals to reach a broad audience. The rise of physician advice segments on newsmagazines forms a transition between medical dramas like Marcus Welby, MD and more recent reality shows like Boston Med and Doctor 90210. Concluding with a section on advertising and social media in the health care setting, the book ends with ten key lessons for the future of medical media.
Author: Kirsten Ostherr
Publisher: Oxford University Press
ISBN: 0199911673
Category : Performing Arts
Languages : en
Pages : 322
Get Book Here
Book Description
How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? And how has medicine's visual culture changed in the digital age? Kirsten Ostherr's ambitious study explores 120 years of medical image-making to explain how visual representations shape medical education and practice. Marshaling powerful, vivid examples she demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists, and the mass media acquire cultural meaning and influence doctors' and patients' understandings of health and disease. Her analysis proceeds chronologically, turning from the earliest experiments with medical filmmaking by the American College of Surgeons, to the place of health films in the "golden age" of instructional film in the 1960s. Ostherr considers the shift to television as the dominant medium of health education, highlighting the evolving status of realism, the techniques employed to bridge the entertainment-education divide, the role of expert consultants and sponsors, and the tradeoffs made by professionals to reach a broad audience. The rise of physician advice segments on newsmagazines forms a transition between medical dramas like Marcus Welby, MD and more recent reality shows like Boston Med and Doctor 90210. Concluding with a section on advertising and social media in the health care setting, the book ends with ten key lessons for the future of medical media.
Author: Kirsten Ostherr
Publisher: Oxford University Press, USA
ISBN: 0199737258
Category : Medical
Languages : en
Pages : 321
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Book Description
This book explores 120 years of medical image-making to explain how visual representations came to play a central role in medical education and practice. She demonstrates how medical images acquire cultural meaning and influence, shaping professional and popular understandings of health and disease.
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309439981
Category : Medical
Languages : en
Pages : 587
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Book Description
The ability to see deeply affects how human beings perceive and interpret the world around them. For most people, eyesight is part of everyday communication, social activities, educational and professional pursuits, the care of others, and the maintenance of personal health, independence, and mobility. Functioning eyes and vision system can reduce an adult's risk of chronic health conditions, death, falls and injuries, social isolation, depression, and other psychological problems. In children, properly maintained eye and vision health contributes to a child's social development, academic achievement, and better health across the lifespan. The public generally recognizes its reliance on sight and fears its loss, but emphasis on eye and vision health, in general, has not been integrated into daily life to the same extent as other health promotion activities, such as teeth brushing; hand washing; physical and mental exercise; and various injury prevention behaviors. A larger population health approach is needed to engage a wide range of stakeholders in coordinated efforts that can sustain the scope of behavior change. The shaping of socioeconomic environments can eventually lead to new social norms that promote eye and vision health. Making Eye Health a Population Health Imperative: Vision for Tomorrow proposes a new population-centered framework to guide action and coordination among various, and sometimes competing, stakeholders in pursuit of improved eye and vision health and health equity in the United States. Building on the momentum of previous public health efforts, this report also introduces a model for action that highlights different levels of prevention activities across a range of stakeholders and provides specific examples of how population health strategies can be translated into cohesive areas for action at federal, state, and local levels.
Author: L. J. Jordanova
Publisher: Univ of Wisconsin Press
ISBN: 9780299122942
Category : Medical
Languages : en
Pages : 228
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Book Description
Demonstrates that gender as a metaphor has had an exceptionally vigorous life in the history of biological and medical sciences.
Author: Linda Sudlesky
Publisher:
ISBN: 0190692073
Category : Medical
Languages : en
Pages : 373
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Book Description
Visions: The Inspirational Journeys of Epilepsy Advocates contains the stories of 50 people who have answered the call to advocate on behalf of those with epilepsy. They are people with epilepsy, family members, or friends who have been motivated by their own, unique experiences to make a positive impact in the lives of people who have epilepsy. This book empowers people affected by epilepsy and inspires continued advocacy for what has been a misunderstood and underfunded neurological disorder.
Author: Claude Sieber
Publisher: Quintessence Publishing Company
ISBN: 9780867152968
Category : Medical
Languages : en
Pages : 143
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Book Description
"This unique and fascinating book, filled with brilliant photographs, offers a journey into the cosmos of the natural tooth. With cross sections and other unusual perspectives, these photographs demonstrate the unique structure and form of each tooth and their interplay with light reflection and absorption, both of which play decisive roles in the reconstruction of the tooth. Indeed, this understanding has greatly advanced the development and handling of new dental ceramics." "The author lures us into an extraordinary world of photography by which we experience the inner life and beauty of the natural tooth. This excellently designed volume will be of interest to not only dentists and dental technicians, but to anyone interested in the beauty of nature."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 2020
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Book Description
Author: American Medical Association
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 892
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Book Description
Author: George Frederick Shrady
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 930
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 964
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Book Description
