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Author: Anna Litwin
Publisher:
ISBN: 9781526474216
Category : Attitude (Psychology)
Languages : en
Pages :
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Book Description
This case study draws the readers' attention to the importance of using mixed methods in attitudinal studies and suggests an implicit association test as a measure of implicit attitudes. It presents the process of constructing an attitudinal implicit association test, including stimuli selection, pilot testing, test administration, and preliminary results using attitudes toward female managers among young Chinese individuals as an example. By following the authors' challenges and final decisions throughout the implicit association test construction process, the readers will become familiar with practical considerations involved in choosing stimuli and learn to make informed decisions when they construct their own tests. The implicit association test structure is explained, and the authors' final implicit association test structure is clearly presented for a convenient replication in research involving measurement of attitudes. In our study of female managers, both explicit and implicit data obtained from 80 tourism management students indicated that overall there was no bias toward female managers. However, analysis by gender revealed that females showed slightly more positive implicit attitudes than males.
Author: Anna Litwin
Publisher:
ISBN: 9781526474216
Category : Attitude (Psychology)
Languages : en
Pages :
Get Book Here
Book Description
This case study draws the readers' attention to the importance of using mixed methods in attitudinal studies and suggests an implicit association test as a measure of implicit attitudes. It presents the process of constructing an attitudinal implicit association test, including stimuli selection, pilot testing, test administration, and preliminary results using attitudes toward female managers among young Chinese individuals as an example. By following the authors' challenges and final decisions throughout the implicit association test construction process, the readers will become familiar with practical considerations involved in choosing stimuli and learn to make informed decisions when they construct their own tests. The implicit association test structure is explained, and the authors' final implicit association test structure is clearly presented for a convenient replication in research involving measurement of attitudes. In our study of female managers, both explicit and implicit data obtained from 80 tourism management students indicated that overall there was no bias toward female managers. However, analysis by gender revealed that females showed slightly more positive implicit attitudes than males.
Author: Bernd Wittenbrink
Publisher: Guilford Press
ISBN: 1593854021
Category : Psychology
Languages : en
Pages : 305
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Book Description
Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
Author: John R. Rossiter
Publisher: Springer Science & Business Media
ISBN: 1441971580
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. The new theory is applicable to the design of measures of constructs in: • Management • Marketing • Information Systems • Organizational Behavior • Psychology • Sociology C-OAR-SE is a rationally rather than empirically-based theory and procedure. It can be used for designing measures of the most complex and also the most basic constructs that we use in social science research. C-OAR-SE is a radical alternative to the traditional empirically-based psychometric approach, and a considerable amount of the book’s content is devoted to demonstrating why the psychometric approach does not produce valid measures. The book argues that the psychometric approach has resulted in many misleading findings in the social sciences and has led to erroneous acceptance – or rejection – of many of our main theories and hypotheses, and that the C-OAR-SE approach to measurement would correct this massive problem. The main purpose of this book is to introduce and explain C-OAR-SE construct measurement theory in a way that will be understood by all social science researchers and that can be applied to designing new, more valid measures. Featuring numerous examples, practical applications, end-of-chapter questions, and appendices, the book will serve as an essential resource for students and professional researcher alike.
Author: Robert M. McKenzie
Publisher: Taylor & Francis
ISBN: 1000602214
Category : Language Arts & Disciplines
Languages : en
Pages : 207
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Book Description
This timely volume constitutes the first book-length account of implicit as well as explicit language attitudes. It details the findings of a large-scale study, incorporating cutting-edge implicit and self-report instruments adapted from social psychology, investigating the evaluations of over 300 English nationals of the status and social attractiveness of Northern English and Southern English speech in England. The book is unique in its examination of implicit-explicit attitude divergence, across a range of social factors, to identify the direction of language attitude change in progress and the particular social groups leading attitude change. The volume provides a comprehensive understanding of language-based prejudice in England and the study paves the way for researchers to employ newly developed implicit and explicit measures to investigate language attitudes and language attitude change in a range of contexts. This book is invaluable for researchers in sociolinguistics and applied linguists interested in theoretical and methodological aspects of linguistic prejudice and language variation and change. It is also essential reading for social psychologists with an interest in attitudes, attitude change and prejudice.
Author: Richard E. Petty
Publisher: Psychology Press
ISBN: 1136678379
Category : Psychology
Languages : en
Pages : 544
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Book Description
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des
Author: Victor Karandashev
Publisher: Springer
ISBN: 3319687689
Category : Psychology
Languages : en
Pages : 115
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Book Description
This volume presents a manual for a new method of studying implicit attitudes, the Test of Implicit Associations in Relationship Attitudes (TIARA). The main goal of this volume is to demonstrate how to study the implicit attitudes that people have toward others in their close relationships: friend, romantic partner, family member, etc. Since the inception of the concept and measures of implicit cognition, researchers have developed a number of indirect measures to assess implicit attitudes. These similar yet different methods aim to account for different variables for reliable and valid operational definitions of implicit attitudes. Given the progress made in the field of implicit measures, there is great potential for further development and extension of these types of assessments. Many of these methods (especially the Implicit Attitude Test) are only limited to assessing attitudes within the comparison of two bipolar concepts. Therefore, TIARA was developed to be a manual for a new method of studying implicit attitudes in relationships. As described in this volume, TIARA shows that if a person strongly believes that certain feelings can be attributed to a target relationship figure, the reaction time is shorter since they are the most confident in their answer. Beginning with a grounded explanation of the theory behind TIARA, the volume then proceeds to explain its methods and procedures, and how to code, score, and interpret the results of TIARA. Next, the volume reports on six psychometric studies, which provide substantial evidence that TIARA is a valid and reliable measure to study implicit attitudes in relationship research. The volume concludes by exploring practical applications of TIARA as well as its future directions and current limitations. The detailed description of the TIARA method provides a practical and handy tutorial for using the method in research and practice for social and personality psychologists, as well as practitioners.
Author: M. Bruter
Publisher: Springer
ISBN: 1137318260
Category : Political Science
Languages : en
Pages : 356
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Book Description
Through accounts from innovative research projects by world-leading political scientists, this volume offers a unique perspective on research methodology. It discusses the practical and intellectual dilemmas researchers face throughout the research process in a wide range of fields from implicit attitude testing to media analysis and interviews.
Author: Richard E. Petty
Publisher: Psychology Press
ISBN: 1317782364
Category : Psychology
Languages : en
Pages : 531
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Book Description
Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.
Author: Bertram Gawronski
Publisher: Guilford Press
ISBN: 1606236741
Category : Psychology
Languages : en
Pages : 609
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Book Description
Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.
Author: Joanne R. Smith
Publisher: SAGE
ISBN: 152641497X
Category : Psychology
Languages : en
Pages : 297
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Book Description
Revisiting the Classic Studies is a series of texts that introduces readers to the studies in psychology that changed the way we think about core topics in the discipline today. It provokes students to ask more interesting and challenging questions about the field by encouraging a deeper level of engagement both with the details of the studies themselves and with the nature of their contribution. Edited by leading scholars in their field and written by researchers at the cutting edge of these developments, the chapters in each text provide details of the original works and their theoretical and empirical impact, and then discuss the ways in which thinking and research has advanced in the years since the studies were conducted. Social Psychology: Revisiting the Classic Studies traces 15 ground-breaking studies by researchers such as Asch, Festinger, Milgram, Sherif, Tajfel and Zimbardo to re-examine and reflect on their findings and engage in a lively discussion of the subsequent work that they have inspired. Suitable for students on social psychology courses at all levels, as well as anyone with an enquiring mind.
