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Author: Henri Moufettal
Publisher: Lulu.com
ISBN: 1471050572
Category : Social Science
Languages : en
Pages : 153
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Book Description
Alive, Alive !!! Writing from the wombA lot is happening in the literary world. As it wrestles with a digital age, people are changing their reading habits, moving away from paper.Publishers are scrambling to change their business model to cope with online competition. In 2009, 9%% of the US market for total book sales was for Ebooks once a niche market.The way we write is also changing. Henri Moufettal envisions books as actually becoming alive. He is crea-promo-ting his new work the digital way.Pioneering a new concept by sharing early contents.The author gave readers the opportunity to read what is coming, and then to actually write comments to influence the follow-up of the book.From Hogwarts university to a business school, the author takes on parallels from arts, lifting up this way the veil of a world he did not know that much before."Books cook our looks"
Author: Henri Moufettal
Publisher: Lulu.com
ISBN: 1471050572
Category : Social Science
Languages : en
Pages : 153
Get Book Here
Book Description
Alive, Alive !!! Writing from the wombA lot is happening in the literary world. As it wrestles with a digital age, people are changing their reading habits, moving away from paper.Publishers are scrambling to change their business model to cope with online competition. In 2009, 9%% of the US market for total book sales was for Ebooks once a niche market.The way we write is also changing. Henri Moufettal envisions books as actually becoming alive. He is crea-promo-ting his new work the digital way.Pioneering a new concept by sharing early contents.The author gave readers the opportunity to read what is coming, and then to actually write comments to influence the follow-up of the book.From Hogwarts university to a business school, the author takes on parallels from arts, lifting up this way the veil of a world he did not know that much before."Books cook our looks"
Author: Josh Kaufman
Publisher: Penguin
ISBN: 1101446080
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author: Deepa Prahalad
Publisher: Pearson Prentice Hall
ISBN: 0131388045
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Author: Rory Sutherland
Publisher: HarperCollins
ISBN: 0062388436
Category : Business & Economics
Languages : en
Pages : 706
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Book Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Author:
Publisher:
ISBN:
Category : Microcomputers
Languages : en
Pages : 716
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Book Description
Author: Jerry Weissman
Publisher: FT Press
ISBN: 0137005067
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly...discover common ground... and, together, decide to act. In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience. Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn! • What you must do to tell your story Focus before Flow: identifying your real goals and message • The power of the WIIFY: What’s In It For You Staying focused on what your audience really wants • Capture your audience in 90 seconds... and never let go! Opening Gambits and compelling linkages • Master the art of online Web conferencing Connecting with your invisible audience • From brainstorming through delivery Crafting the Power Presentation, one step at a time Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!" Tim Koogle,Founding CEO, Yahoo! “A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.” Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation “Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.” Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start “Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.” Scott Cook, Founder, Intuit
Author:
Publisher:
ISBN:
Category : Arts
Languages : en
Pages : 1532
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Book Description
Author: Keith B. Darrell
Publisher: Amber Book Company
ISBN:
Category : Fiction
Languages : en
Pages : 312
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Book Description
"In The Age of Magic, Anything is Possible." What would the Age of Magic be without the Arabian Nights? Aladdin and his magic lamp; Ali Baba and the 40 thieves; genies and djinns and ifrits, oh my! Flying carpets, desert palm trees, and harems filled with voluptuous women. That Moorish architecture, and oh the clothes: turbans, fezzes, and curled pointy shoes. Belly dancers, and the Dance of the Seven Veils. The bazaar and the café. The magical city of Baghdad, with its spires, keyhole arches, and minarets glittering more brightly than the Emerald City of Oz. And then there's vampire Sharon Mordecai, a prominent character in every Halos & Horns novel since the first book but noticeably absent in the previous installment, the ninth book in the series. Where was Sharon? All we were told was that she was on a case with her spectral private investigator partner Kara Islington. Readers got a clue at the very end of the previous book when Ursula Fenris, teenage daughter of Sharon's BFF Pandora, was polishing an oil lamp she had been given by the mysterious proprietor of an even more mysterious curio shop. Kara's ghostly form wafted from the lamp's spout with the dire message that she and Sharon had been captured by a djinn. But how on Earth did they end up in such a predicament?
Author: Keith B. Darrell
Publisher: Amber Book Company
ISBN:
Category : Fiction
Languages : en
Pages : 324
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Book Description
"In a world without hope, in a land of darkness and despair, where chaos has replaced order, one boy leads a ragtag band of rebels against omnipotent forces." The forces of Chaos have defeated those of Order and recreated reality. The result is a dystopian multiverse ruled by the Dark Gods and policed by vampires who serve as their high priests. Into this Alterverse comes a heavensent African, gender-switching, interdimensional traveler who now finds himself permanently stuck in female form and tasked with the unenviable job of restoring reality. He/She must locate 17-year-old Alaric, son of the imprisoned witch Samantha Twitch and the banished demon Lucifer, and help him form a rebellion. But in this altered reality familiar faces are not who they may seem and some who had died now still live. Pandora and Cody's teenaged children Quinn and Ursula join Alaric's nascent resistance alongside the demon Asmodeus, Grand Duke of Hell Eligos, Nitrate (an emotive from the Dreamscape), Kita the kitsune, and a Kunoichi (Japanese female assassin) against overwhelming odds, as they seek not merely to change the world but the entire multiverse, and overthrow the gods themselves.
Author: Keith B. Darrell
Publisher: Amber Book Company
ISBN:
Category : Fiction
Languages : en
Pages : 339
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Book Description
"In The Age of Magic, Anything is Possible." Taking place 15 years after the conclusion of the Halos & Horns story arc, The Age of Magic marks Lucifer's return to the series but much of the story follows the next generation: the children of Samantha (witch) and Lucifer (demon) Cypher; Pandora (vampire) and Cody (werewolf) Fenris; and Kita (kitsune) and Reggie (mortal) Forster. Alaric Cypher spends his summer before starting college in Japan with the family of the kitsune Kita, where he finds love and danger. Lucifer travels back to the ancient land of Thenesia to aid the barbarian King Caliban and the wizard Balthazar in their fight against the Dark Gods. Bartholomew follows twins Quinn and Ursula Fenris through a dimensional portal to the Otherworld, where the Morrigan is preparing for final battle with Hecate, the goddess of all witches. A traitor is discovered at Nosferatu, Inc., and Asabi returns to Siofra after Alterverse... but in a dramatically different form.
