Author: Henri Moufettal
Publisher: Lulu.com
ISBN: 1471050572
Category : Social Science
Languages : en
Pages : 153
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Book Description
Alive, Alive !!! Writing from the wombA lot is happening in the literary world. As it wrestles with a digital age, people are changing their reading habits, moving away from paper.Publishers are scrambling to change their business model to cope with online competition. In 2009, 9%% of the US market for total book sales was for Ebooks once a niche market.The way we write is also changing. Henri Moufettal envisions books as actually becoming alive. He is crea-promo-ting his new work the digital way.Pioneering a new concept by sharing early contents.The author gave readers the opportunity to read what is coming, and then to actually write comments to influence the follow-up of the book.From Hogwarts university to a business school, the author takes on parallels from arts, lifting up this way the veil of a world he did not know that much before."Books cook our looks"
Author: Deepa Prahalad
Publisher: Pearson Prentice Hall
ISBN: 0131388045
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Author: Briana Saussy
Publisher: Sounds True
ISBN: 1683643372
Category : Body, Mind & Spirit
Languages : en
Pages : 0
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Book Description
Re-enchant your life with this book of rituals, ceremonies, and practices for personal growth—anchored in the hidden power of everyday things. “We all have a deep capacity to make magic . . . . . . and to do it as easily as we breathe or open our eyes. This is not a matter of belief. You can discover your own capacity for magic in your own direct experience.” —Briana Saussy When you think of magic, do you imagine something supernatural, extraordinary, or beyond your everyday reality? Many of us are drawn to magic because we think there’s something “out there” that can bring enchantment and wonder back into our lives. Yet there’s a secret to real magic: the extraordinary is much closer than you may think. With Making Magic, expert teacher Briana Saussy invites you to discover a practice of magic that will bring a new depth and power to each moment, act, and choice of your life. Through teaching stories, wisdom from a wide variety of world traditions, and no-nonsense practices you can easily weave into your daily routine, Briana will help you reconnect with the wild and creative force of magic that is always around and within you, waiting for you to remember. As you explore this path of transformation, you’ll discover resources of magic that permeate your life, including: • Doors and thresholds—ways we “cross between worlds” • Communication—creating magic with your voice, body, intentions, and relationships • Holy helpers—ancestors, angels, saints, and spirit beings who guide and support you • Water and washing—access the revitalizing energy of water when you drink or bathe • Textiles and threads—how to loosen, mend, or bind up supportive energies • Candles and fire—elemental power to bring light to darkness and burn away what no longer serves you • Kitchen magic—using food to nourish your whole self and reconnect you with nature • Talismans—infuse your beloved objects with sacred purpose and supportive power “Magic is the most real part of any ‘real life’—the spark illuminating the authentic core of every experience,” writes Briana Saussy. If you are ready to enter a world that is ripe with possibility and rediscover the electric wildness of your life, here is an essential resource for Making Magic as only you can.
Author:
Publisher:
ISBN:
Category : Microcomputers
Languages : en
Pages : 716
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Book Description
Author: Danielle Krysa
Publisher: Chronicle Books
ISBN: 1452130027
Category : Self-Help
Languages : en
Pages : 289
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Book Description
Creative block presents the most crippling—and unfortunately universal—challenge for artists. No longer! This chunky blockbuster of a book is chock-full of solutions for overcoming all manner of artistic impediment. The blogger behind The Jealous Curator interviews 50 successful international artists working in different mediums and mines their insights on how to conquer self-doubt, stay motivated, and get new ideas to flow. Each artist offers a tried-and-true exercise—from road trips to 30-day challenges to cataloging the medicine cabinet— that will kick-start the creative process. Abundantly visual with more than 300 images showcasing these artists' resulting work, Creative Block is a vital ally to students, artists, and creative professionals.
Author: Josh Kaufman
Publisher: Penguin
ISBN: 0525543023
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. Inside you'll learn concepts such as: The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are? Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.
Author: Rory Sutherland
Publisher: HarperCollins
ISBN: 0062388436
Category : Business & Economics
Languages : en
Pages : 706
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Book Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Author: Jerry Weissman
Publisher: FT Press
ISBN: 0137005067
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly...discover common ground... and, together, decide to act. In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience. Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn! • What you must do to tell your story Focus before Flow: identifying your real goals and message • The power of the WIIFY: What’s In It For You Staying focused on what your audience really wants • Capture your audience in 90 seconds... and never let go! Opening Gambits and compelling linkages • Master the art of online Web conferencing Connecting with your invisible audience • From brainstorming through delivery Crafting the Power Presentation, one step at a time Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!" Tim Koogle,Founding CEO, Yahoo! “A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.” Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation “Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.” Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start “Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.” Scott Cook, Founder, Intuit
Author: Keith B. Darrell
Publisher: Amber Book Company
ISBN:
Category : Fiction
Languages : en
Pages : 312
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Book Description
"In The Age of Magic, Anything is Possible." What would the Age of Magic be without the Arabian Nights? Aladdin and his magic lamp; Ali Baba and the 40 thieves; genies and djinns and ifrits, oh my! Flying carpets, desert palm trees, and harems filled with voluptuous women. That Moorish architecture, and oh the clothes: turbans, fezzes, and curled pointy shoes. Belly dancers, and the Dance of the Seven Veils. The bazaar and the café. The magical city of Baghdad, with its spires, keyhole arches, and minarets glittering more brightly than the Emerald City of Oz. And then there's vampire Sharon Mordecai, a prominent character in every Halos & Horns novel since the first book but noticeably absent in the previous installment, the ninth book in the series. Where was Sharon? All we were told was that she was on a case with her spectral private investigator partner Kara Islington. Readers got a clue at the very end of the previous book when Ursula Fenris, teenage daughter of Sharon's BFF Pandora, was polishing an oil lamp she had been given by the mysterious proprietor of an even more mysterious curio shop. Kara's ghostly form wafted from the lamp's spout with the dire message that she and Sharon had been captured by a djinn. But how on Earth did they end up in such a predicament?
Author: Keith B. Darrell
Publisher: Amber Book Company
ISBN:
Category : Fiction
Languages : en
Pages : 324
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Book Description
"In a world without hope, in a land of darkness and despair, where chaos has replaced order, one boy leads a ragtag band of rebels against omnipotent forces." The forces of Chaos have defeated those of Order and recreated reality. The result is a dystopian multiverse ruled by the Dark Gods and policed by vampires who serve as their high priests. Into this Alterverse comes a heavensent African, gender-switching, interdimensional traveler who now finds himself permanently stuck in female form and tasked with the unenviable job of restoring reality. He/She must locate 17-year-old Alaric, son of the imprisoned witch Samantha Twitch and the banished demon Lucifer, and help him form a rebellion. But in this altered reality familiar faces are not who they may seem and some who had died now still live. Pandora and Cody's teenaged children Quinn and Ursula join Alaric's nascent resistance alongside the demon Asmodeus, Grand Duke of Hell Eligos, Nitrate (an emotive from the Dreamscape), Kita the kitsune, and a Kunoichi (Japanese female assassin) against overwhelming odds, as they seek not merely to change the world but the entire multiverse, and overthrow the gods themselves.
