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Author: Walter B. Herbst
Publisher: Archway Publishing
ISBN: 166575785X
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace. Irrespective of your professional background or fit within an organizational structure, and whether you are a team member or an entrepreneur, this proven methodology will convert “hopes and dreams” to a formulation for commercial success.
Author: Walter B. Herbst
Publisher: Archway Publishing
ISBN: 166575785X
Category : Business & Economics
Languages : en
Pages : 212
Get Book Here
Book Description
The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace. Irrespective of your professional background or fit within an organizational structure, and whether you are a team member or an entrepreneur, this proven methodology will convert “hopes and dreams” to a formulation for commercial success.
Author: Christoph Fuchs
Publisher: Springer
ISBN: 3319935127
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on how to surf on the waves of innovation and the principle of “form follows function” (System Architecture), it introduces and connects concepts like Market Understanding, Design Thinking, Design to Value, Modularization and Agility. It introduces readers to the essence of these main frameworks and provides a toolkit that explains both theoretically and practically when and how to utilize which one. The methods and processes described in this book have all been successfully tested in many industries. They apply in today’s market context of high uncertainty, complexity and turbulence, where innovation and disruption are essential. Readers will find answers to two fundamental questions: How can we implement an innovation process and environment that are conducive to successful product design? And, if our products fail to appeal to customers, how can we achieve a major turn-around with regard to product development? A wealth of examples and case studies help readers to benefit from the authors’ broad professional experience. Further, lessons learned and conceptual summaries provide valuable shortcuts to the methods and tools discussed. For today’s CEOs, enabling innovation is one of THE most complex leadership tasks. But innovation is not about theory and nice buzzwords. It’s about succeeding in the real world. This ‘hands-on’ book connects the dots and introduces the reader to some of the most relevant ideas and pragmatic concepts fitting today’s business reality. Dr. Robert Neuhauser, Executive VP and Global Head People and Leadership Development, Siemens At the most fundamental level this book brings order to chaos. It sets different and highly relevant design approaches into a complementary picture, rather than presenting them as competing ways of solving the same problem. Product designers, managers, consultants, scholars and students will surely have this valuable book within reach on a daily basis. Olivier L. de Weck, Ph.D – MIT Professor of Aeronautics and Astronautics and Engineering Systems, Editor-in-Chief Systems Engineering
Author: James M. Utterback
Publisher:
ISBN: 9780875843421
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
In developing this model, Utterback examines industries over long periods of time to discover patterns in the way innovation is introduced, adopted, and then replaced by yet further innovation.
Author: Kevin Brennan
Publisher: Kevin Brennan
ISBN: 173383902X
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task. - Source new ideas that succeed - Set a compelling product vision and strategy - Search for profitable new business models - Become a market expert - Effectively manage roadmaps - Ensure a successful product launch - Understand value and price profitably - Build and manage high-performance teams - And much more! This book is a convenient reference guide that you can use throughout your workday. It’s meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.
Author: Jackie Fenn
Publisher: Harvard Business Press
ISBN: 1422135128
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.
Author: Robert Wolcott
Publisher: McGraw Hill Professional
ISBN: 0071598332
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Create Business and Generate Profits inNew Markets through Innovation! “The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.” Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management “An essential resource for both private and public sector leaders seeking to align new business creation with an organization’s mission and strategy . . . and achieve results.” William J. Perry, former U.S. Secretary of Defense “Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders—from CEOs and functional executives to corporate entrepreneurial teams—need to help them navigate theexceptional challenges of organic growth and innovation.” Betsy Holden, Senior Advisor, McKinsey & Company, and former Co-CEO, Kraft Foods, Inc. About the Book: IBM reports $15 billion of annualnew revenues from 22 EmergingBusiness Opportunities. In 2008, $4 billion in revenues fromcompanywide innovation efforts allowedWhirlpool to maintain its top line, despiteglobal recession and the steep dropin housing markets. A DuPont business group leader,Ellen Kullman, backed an ambitious newbusiness creation program and laterbecame DuPont’s CEO. Each of these companies has learned how tocreate new businesses on a repeatable basis.In Grow from Within, two leading scholarsfrom the Kellogg School of Managementexplain how your company can discover theright approach to corporate entrepreneurshipand make it profitable. Taking innovation to the next level, corporateentrepreneurship is the process of buildingnew businesses within an established organization—new businesses that are distinctfrom the core company but that leveragesome of its most powerful assets.Grow from Within examines: The fundamentals of designing anew business The four dominant models ofcorporate entrepreneurship Ways to align your innovationprogram with your strategy Leadership requirements fordeveloping new businesses Innovation is critical to business successand growth, but it’s only the first step. Withoutstrategically driven processes to turninsights into growing businesses, even thebest ideas can fail. Creativity is often serendipitous;innovation management shouldnot be. Grow from Within provides the knowledgeyou need to conceive and design valuablenew businesses that breathe life into ideasand dramatically improve your top and bottomlines.
Author: Matthew May
Publisher: Simon and Schuster
ISBN: 1847375138
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
One million. That's how many new ideas the Toyota organization receives from its employees every year. These ideas come from every level of the organization - from the factory floors to the corporate suites. And organizations all over the world want to learn how they do it. Now Matthew May, Senior Advisor to the University of Toyota, reveals how any company can create an environment of every day innovation and achieve the elegant solutions found only on the far side of complexity. A tactical guide for team-based innovation, THE ELEGANT SOLUTION delivers the formula to the three principles and ten practices that drive business creativity. Innovation isn't just about technology - it's about value, opportunity and impact. When a company embeds a real discipline around the pursuit of perfection, the sky is the limit. Dozens of case studies (from Toyota and other companies) illustrate the power and universality of these concepts; a unique 'clamshell strategy' prepares managers to ensure organizational success. At once a thought-shaper, a playmaker, and a taskmaster, THE ELEGANT SOLUTION is a practical field manual for everyone in corporate life.
Author: Nagy K. Hanna
Publisher: Emerald Group Publishing
ISBN: 1785604643
Category : Business & Economics
Languages : en
Pages : 426
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Book Description
Nagy Hanna presents a systematic approach to integrate ICT into development policies and programs across sectors of economy and society. This book bridges the current disconnect between the ICT specialists and their development counterparts in various sectors so as to harness the ongoing ICT revolution to maximize development impact.
Author: Amy Jo Kim
Publisher: Gamethinking.IO
ISBN: 9780999788547
Category : Games
Languages : en
Pages : 214
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Book Description
During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.
Author: Kenneth B. Kahn
Publisher: Routledge
ISBN: 1000327329
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management.
