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Author: Dr. Ashok Sharanapppa
Publisher: Lulu.com
ISBN: 1387908146
Category : Education
Languages : en
Pages : 146
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Book Description
Mass corporate media has been all through history the main partner and shadow for legislative issues, and together they have figured out how to extend the guests of TV and film industry, and develop them into another monetary power controlling our globe. Presently a days, our reality has been partitioned into a few political cutting edges and belief systems, yet every one of them turn around two major political tomahawks. These tomahawks deliver here and now and long haul political necessities, each battling to have more worldwide regions furthermore, acknowledgment. For instance, the administration change in a large portion of the Middle Eastern nations was an aftereffect of a political need, which directly affected media and the political economy.
Author: Dr. Ashok Sharanapppa
Publisher: Lulu.com
ISBN: 1387908146
Category : Education
Languages : en
Pages : 146
Get Book Here
Book Description
Mass corporate media has been all through history the main partner and shadow for legislative issues, and together they have figured out how to extend the guests of TV and film industry, and develop them into another monetary power controlling our globe. Presently a days, our reality has been partitioned into a few political cutting edges and belief systems, yet every one of them turn around two major political tomahawks. These tomahawks deliver here and now and long haul political necessities, each battling to have more worldwide regions furthermore, acknowledgment. For instance, the administration change in a large portion of the Middle Eastern nations was an aftereffect of a political need, which directly affected media and the political economy.
Author: John Vernon Pavlik
Publisher: Columbia University Press
ISBN: 0231142080
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.
Author: James B. Martin
Publisher: Nova Publishers
ISBN: 9781590332627
Category : Social Science
Languages : en
Pages : 292
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Book Description
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Author: Dianah Wynter
Publisher: Cognella Academic Publishing
ISBN: 9781621313151
Category : Mass media
Languages : en
Pages : 286
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Book Description
Author: Terhi Rantanen
Publisher: SAGE
ISBN: 9780761973133
Category : Language Arts & Disciplines
Languages : en
Pages : 194
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Book Description
In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
Author: Andreas Jungherr
Publisher: Cambridge University Press
ISBN: 1108419402
Category : Computers
Languages : en
Pages : 337
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Book Description
Provides academics, journalists, and general readers with bird's-eye view of data-driven practices and their impact in politics and media.
Author: W. James Potter
Publisher: Rowman & Littlefield
ISBN: 1538140020
Category : Social Science
Languages : en
Pages : 265
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Book Description
People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media. As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media. Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age.
Author: Robert K. Logan
Publisher: Peter Lang
ISBN: 9781433111266
Category : Biography & Autobiography
Languages : en
Pages : 418
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Book Description
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
Author: Miriam J. Metzger
Publisher: MIT Press
ISBN: 0262562324
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
