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Author: Chris Horrocks
Publisher: Cambridge : Icon
ISBN:
Category : Communication
Languages : en
Pages : 84
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Book Description
This book argues that radical transformations in media and technology have reinvigorated debate about McLuhan's famous dictum, 'the medium is the message'.
Author: Chris Horrocks
Publisher: Cambridge : Icon
ISBN:
Category : Communication
Languages : en
Pages : 84
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Book Description
This book argues that radical transformations in media and technology have reinvigorated debate about McLuhan's famous dictum, 'the medium is the message'.
Author: Christopher Horrocks
Publisher:
ISBN: 9781840469042
Category :
Languages : en
Pages : 80
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Book Description
In the 1960s, Marshall McLuhan was promoted as the most important thinker since Newton, Darwin and Einstein. Yet when he died in 1980, his explorations of media were perceived as irrelevant and naïve. In recent years, however, McLuhanism has been resurrected. Why?This book argues that radical transformations in media and technology have reinvigorated debate about McLuhan's famous dictum, 'the medium is the message'. Today, his views on 'the global village' and 'hot and cool media' have been drawn into discourses on the sensory, psychological and social impact of virtual reality and cyberspace. Marshall McLuhan and Virtuality examines McLuhan's thought in relation to the information revolution, assessing his 'probes' into aural and visual culture and their problematic relation to the global and corporate matrix of the Web and Internet. It also discusses his claims in relation to postmodern theory and considers how McLuhan's renaissance connects with the posthuman 'cyberbole' of disembodiment and virtual identity.
Author: Donald F. Theall
Publisher: McGill-Queen's Press - MQUP
ISBN: 9780773521193
Category : Biography & Autobiography
Languages : en
Pages : 332
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Book Description
Marshall McLuhan was a satirist and prophetic poet who explored subjects from the occult and the esoteric to everyday popular culture and the emerging digital revolution. Written in an accessible, engaging manner, The Virtual Marshall McLuhan sheds new light on McLuhan's goals and the background to his influential writings.
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Author: Jude Kornelsen
Publisher: National Library of Canada = Bibliothèque nationale du Canada
ISBN: 9780315783379
Category : Phenomenology
Languages : en
Pages : 238
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Book Description
Author: Nick Ripatrazone
Publisher: Augsburg Fortress Publishers
ISBN: 1506471145
Category : Literary Criticism
Languages : en
Pages : 166
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Book Description
Digital Communion explores the religious history of mass communication, focusing on Marshall McLuhan's vision of the electronic world as a place of potential spiritual exchange. McLuhan's Catholicism deeply informed his theory, which in turn reveals how we can cultivate a more spiritual vision of the internet.
Author: Robert K. Logan
Publisher: Peter Lang
ISBN: 9781433111266
Category : Mass media
Languages : en
Pages : 418
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Book Description
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
Author: Gary Genosko
Publisher: Taylor & Francis
ISBN: 9780415321723
Category : Cybernetics
Languages : en
Pages : 320
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Book Description
This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.
Author: Paul Grosswiler
Publisher: Peter Lang
ISBN: 9781433110672
Category : Critical theory
Languages : en
Pages : 266
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Book Description
"Transforming McLuhan explores the radical, humanist line of descent in interpreting Canadian media and culture theorist Marshall McLuhan's work, rejecting the dominant view of McLuhan as a conservative, uncritical herald of technological determinism and capitalism. This McLuhan is the oppositional critic of modernity, resisting uncontrolled technological change, who seeks new media forms with a human face. Contributors from diverse international and academic perspectives include Douglas Kellner, Nick Stevenson, Gary Genosko, Richard Cavell, Lance Strate, Glenn Willmott, Patrick Brantlinger, Donna Flayhan, and Bob Hanke." ""Marshall McLuhan was the first to theorize and to develop a concept of media, indicating their importance to all areas of society and culture. Today media are far more pervasive than in the 1950s and 1960s when he wrote. Yet his work has still not received its due attention. Transforming McLuhan will begin to correct this oversight."---Mark Poster, University of California-Irvine; Author of What's the Matter with the Internet? and Information Please" ""Transforming McLuhan re-reads the McLuhan phenomenon in light of today's media-saturated, 24/7 news and smartphone world. Here we meet again with the visionary Tiresias in the Underworld whose dark sayings once lit the late afternoon of the twentieth century. These critical readings create a time-out to question him again and to open space-time interstices for alternate thoughts and alternate actions." ---Michael Heim, Mount St. Mary's College, Los Angeles; Author of The Metaphysics of Virtual Reality and Virtual Realism" ""Transforming McLuhan offers a rich and textured reconsideration of Marshall McLuhan's ideas, demonstrating how McLuhan's work is a better match for current multi-dimensional and ambivalent understandings of media and culture than it was for the narrower conceptions that guided those who dismissed McLuhan in his own time. These provocative and well-written essays persuasively engage in what I have called morphing' McLuhan with other key theoretical frameworks. As a resuit, Transforming McLuhan illustrates that cultural theorists have much to learn from McLuhanism, but that McLuhan's perspective also has much room for enrichment t from critical media studies." ---Joshua Meyrowitz, University of New Hampshire; Author of No Sense of Place: The Impact of Media on Social Behavior"--BOOK JACKET.
Author: Gary Genosko
Publisher: Taylor & Francis
ISBN: 9780415321709
Category : Biography & Autobiography
Languages : en
Pages : 396
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Book Description
Author: Marshall McLuhan
Publisher:
ISBN: 9780802077158
Category : Social Science
Languages : en
Pages : 252
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Book Description
Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a 'unified field' theory of human culture, an effort in which he collaborated with and was assisted by his son, Eric McLuhan. This book is the result of that collaboration. The McLuhans are retrieving another way of understanding our world, a way known to some ancient Greeks (but not Aristotle), to medieval thinkers, to Francis Bacon and Giambattista Vico, and to T.S. Eliot and James Joyce in this century. It is based on the use of words and the conseuqent power of the 'logos' to shape all the elements of culture - media - with which we surround ourselves. The authors explain how the invention of the alphabet led to the dominance of visual-space conceptualizations over those of acoustic space and its creative words (and word-plays). They consider the differences between the left- and right-hand sides of our brains, and use Gestalt theories of figure and ground to explore the underlying principles that define media. 'Media, ' the word so closely connected with Marshall McLuhan's thought, is here explored in its broadest meaning, encompassing all that has been created by humans: artefacts, information, ideas - every example of human innovation, from computer program to a tea cup, from musical arrangement to the formula for a cold remedy, from an X-ray machine to the sentence you're reading right now. All these are media to whcih can be applied the laws the McLuhans have developed. The laws are based on a set of four questions - a tetrad - that can be applied to any artefact or idea: What does it enhance or intensify? What does it render obsolete or displace? What does it retrieve that was previoulsy obsolesced? What does it produce or become when pressed to an extreme? Inherent in every human innovation is an answer to each of the questions of this tetrad; anything that does not contain answers to these four questions is not the product of human creation. The laws identified by the McLuhans consitute a new scientific basis for media studies, testable, and able to allow for prediction. It takes in all human activities and speech; it breaks down barriers and reconsiders them as mere intervals. In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future.
