Marketing the Magic PDF Download
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Author: John DeLancey
Publisher: Theme Park Press
ISBN: 9781683900740
Category :
Languages : en
Pages : 160
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Book Description
Mickey Laid Bare. Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you *can* do it. As long as you know it starts with a story....
Author: John DeLancey
Publisher: Theme Park Press
ISBN: 9781683900740
Category :
Languages : en
Pages : 160
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Book Description
Mickey Laid Bare. Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you *can* do it. As long as you know it starts with a story....
Author: Don Debelak
Publisher:
ISBN: 9781558507043
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Marketing Magic offers proven, action-oriented strategies that will help you attract new customers - and keep the ones you have] It delivers the broad range of marketing techniques you need to succeed in today's changing and challenging marketplace
Author: Al Lieberman
Publisher: Pearson Education
ISBN: 0133092089
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Author: Shep Hyken
Publisher: Shepard Presentations, LLC
ISBN: 0963782002
Category : Business & Economics
Languages : en
Pages : 80
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Book Description
Author: Tom Eslinger
Publisher: John Wiley & Sons
ISBN: 1118855140
Category : Business & Economics
Languages : en
Pages : 1
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Book Description
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
Author: Christopher John Harrison Jones
Publisher:
ISBN: 9780692042823
Category : Internet advertising
Languages : en
Pages : 197
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Book Description
Author: Deepa Prahalad
Publisher: Pearson Prentice Hall
ISBN: 0131388045
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Author: Patrick Fagan
Publisher: Pearson UK
ISBN: 1292074450
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Thomas K. Connellan
Publisher: Wildcat Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.
Author: Walt Kuenstler
Publisher:
ISBN: 9780983327622
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Consumers buy new products unconsciously seeking magical solutions to their life's problems. "Make me beautiful." "Make me manly." "Make me rich." Marketers are happy to pose as wizards, whose cornucopia of cars and cosmetics and computers can make those dreams come true. These are archetypal behaviors, deeply embedded in our psyches, awaiting the appropriate incantation from clever marketers to compel purchase. "Myth, Magic and Marketing" shows how to harness these deep-rooted motivational systems for your products. Written in a breezy unpretentious style, you'll enjoy every page!
