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Author: H. Smyth
Publisher: Taylor & Francis
ISBN: 1135825882
Category : Architecture
Languages : en
Pages : 301
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Book Description
This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
Author: H. Smyth
Publisher: Taylor & Francis
ISBN: 1135825882
Category : Architecture
Languages : en
Pages : 301
Get Book Here
Book Description
This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
Author: G. J. Ashworth
Publisher: *Belhaven Press
ISBN: 9780471944706
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Recent successful campaigns have demonstrated the financial value of creating a positive image of cities. You cannot afford to ignore these benefits. Bringing together the diverse theoretical work from both urban planning and management, this is the first book to show you how to capitalize on effectively marketing your city to tourists, new industry and investment. Through practical examples and illustrations from Western Europe and North America, you'll learn how a successful strategy is conceived, planned and carried out, and how the results are monitored and measured.
Author: Miriam Greenberg
Publisher: Routledge
ISBN: 1135919119
Category : Architecture
Languages : en
Pages : 411
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Book Description
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
Author: John Heeley
Publisher: Channel View Publications
ISBN: 1845411706
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Inside City Tourism explores how European cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. This book distinguishes itself from other texts through its pan-European perspective and by combining both theory and practice. New and original case materials are used to exemplify mainstream approaches to city marketing, identify recurrent problems and opportunities, and exemplify best practice.
Author: Bayraktar, Ahmet
Publisher: IGI Global
ISBN: 1522505806
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Author: Maia Bloomfield Cucchiara
Publisher: University of Chicago Press
ISBN: 022601682X
Category : Education
Languages : en
Pages : 298
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Book Description
Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.
Author: K. Dinnie
Publisher: Springer
ISBN: 0230294790
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Author: Florian Kaefer
Publisher: Springer Nature
ISBN: 3030671445
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Author: Raffaele Marchetti
Publisher: University of Michigan Press
ISBN: 0472055038
Category : HISTORY
Languages : en
Pages : 139
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Book Description
While the view that only states act as global actors is conventional, today significant diplomatic and cross-cultural activity is taking place in cities. Economic growth and fiscal experiments all occur in urban contexts. Cities are the center of the world economy, producing 85% of global GDP. Political reforms, social innovation, and protests and revolutions generate in cities. Criminal activities, terrorist actions, counterinsurgency, missile attacks (indeed, atomic bombs), and wars are centered in big cities. Pandemics spread in large urban conglomerates. Cities are sources of global pollution (80% of carbon emissions come from cities), as well as of environmental transformations such as urban gardening. Knowledge production, big data collection, and tech innovation all spur from intense interaction in cities. Cities are the meeting points between different cultures, religions, and identities.0These increasingly international cities develop twinning networks and projects, share information, sign cooperation agreements, contribute to the drafting of national and international policies, provide development aid, promote assistance to refugees, and do territorial marketing through decentralized city-city or district-district cooperation. Cities do what ""municipalities"" used to do many centuries ago: they cooperate but also enter into intense competitive dynamics. To understand current sociopolitical dynamics on a planetary level, we need to have two mental maps in mind: the state-centered map and the nonstate centered map. With regards to diplomacy in particular, we must take into account the existence of a complex diplomatic regime based on different overlapping levels-the urban and the state.
Author: Papadopoulos, Nicolas
Publisher: Edward Elgar Publishing
ISBN: 1839107375
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
