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Author: Shelley Zavitz
Publisher: Harriman House Limited
ISBN: 0857199617
Category : Business & Economics
Languages : ar
Pages : 103
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Book Description
It’s time to find your marketing rhythm! Most real estate agents struggle with marketing. After all, we sell homes. There’s no reason selling our services should come naturally. Shortcuts won’t cut it: purchased leads often lead to random results. Meanwhile, gimmicks get old, and shouting about success turns out to be one of the least successful things you can do. But there is a way to build a loyal, passionate, and constantly growing group of clients who can be the basis of a flourishing real estate business in any market. You will even see high-quality leads brought to you - for free. The secret lies in an authentic, empathic, and creative approach that any real estate agent can adopt and get results with. It’s based on proven marketing and copywriting principles that have stood the test of time. And it’s an enjoyable and engaging process that will not only set you apart from your competitors but make you a better Realtor® in the process. Author and Realtor® Shelley Zavitz got thrown into the marketing deep end at the start of her first award-winning career, in radio. By the time she took up real estate, she had pieced together the down-to-earth system for success revealed for the first time in this book. With a little help from the musical megastars who inspired Shelley along the way, Marketing That Moves People is your number-one guide to cutting through the clutter and standing out in the ways that really matter to those you seek to serve.
Author: Shelley Zavitz
Publisher: Harriman House Limited
ISBN: 0857199617
Category : Business & Economics
Languages : ar
Pages : 103
Get Book
Book Description
It’s time to find your marketing rhythm! Most real estate agents struggle with marketing. After all, we sell homes. There’s no reason selling our services should come naturally. Shortcuts won’t cut it: purchased leads often lead to random results. Meanwhile, gimmicks get old, and shouting about success turns out to be one of the least successful things you can do. But there is a way to build a loyal, passionate, and constantly growing group of clients who can be the basis of a flourishing real estate business in any market. You will even see high-quality leads brought to you - for free. The secret lies in an authentic, empathic, and creative approach that any real estate agent can adopt and get results with. It’s based on proven marketing and copywriting principles that have stood the test of time. And it’s an enjoyable and engaging process that will not only set you apart from your competitors but make you a better Realtor® in the process. Author and Realtor® Shelley Zavitz got thrown into the marketing deep end at the start of her first award-winning career, in radio. By the time she took up real estate, she had pieced together the down-to-earth system for success revealed for the first time in this book. With a little help from the musical megastars who inspired Shelley along the way, Marketing That Moves People is your number-one guide to cutting through the clutter and standing out in the ways that really matter to those you seek to serve.
Author: Philip Kotler
Publisher: Harvard Business Press
ISBN: 9781578516001
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.
Author: Shelley Zavitz
Publisher: Harriman House Limited
ISBN: 0857199609
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Most real estate agents struggle with marketing. After all, we sell homes. There’s no reason selling our services should come naturally. Shortcuts won’t cut it: purchased leads often lead to random results. Meanwhile, gimmicks get old, and shouting about success turns out to be one of the least successful things you can do. But there is a way to build a loyal, passionate, and constantly growing group of clients who can be the basis of a flourishing real estate business in any market. You will even see high-quality leads brought to you—for free. The secret lies in an authentic, empathic, and creative approach that any real estate agent can adopt and get results with. It’s based on proven marketing and copywriting principles that have stood the test of time. And it’s an enjoyable and engaging process that will not only set you apart from your competitors but make you a better Realtor® in the process. Author and Realtor® Shelley Zavitz got thrown into the marketing deep end at the start of her first award-winning career, in radio. By the time she took up real estate, she had pieced together the down-to-earth system for success revealed for the first time in this book. With a little help from the musical megastars who inspired Shelley along the way, Marketing That Moves People is your number-one guide to cutting through the clutter and standing out in the ways that really matter to those you seek to serve.
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Shelley Zavitz
Publisher: Harriman House Limited
ISBN: 0857197614
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Your successful career in real estate starts here! The first 365 days of working in real estate can be one of the most tumultuous times in your career - full of hard lessons, heart breaks and hard work. Just because you have a license, doesn’t mean you have a business. But if you get the important stuff right, a great future is yours for the taking. This honest, eye-opening and completely practical insider's guide shows you how to get where you want to be - even if you're starting from nothing. Author and successful real estate agent Shelley Zavitz reveals in unprecedented detail: - what to expect the first year of your career - how to implement systems that will impact your business in the next 90 days - how to build a marketing plan in a digital world - how to work your contacts to start your referral pipeline - how mindset can make or break your business and what to do about it - why surrounding yourself with the right people is essential. Shelley shares her own story as a new real estate agent - including how she built a brand starting with a network of just four people in a totally new city. The book also comes complete with worksheets, hot lists and examples of great branding so that you can catapult your business into the fast lane right now. Your First 365 Days in Real Estate is the number-one resource for new agents in the industry - don't miss out on your potential as a realtor without it.
Author: Dale Carnegie
Publisher: Sristhi Publishers & Distributors
ISBN: 8194790891
Category : Self-Help
Languages : en
Pages : 272
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Book Description
Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier. You can learn to expand your social circle, polish your skill set, find ways to put forward your thoughts more clearly, and build mental strength to counter all hurdles that you may come across on the path to success. Having helped millions of readers from the world over achieve their goals, the clearly listed techniques and principles will be the answers to all your questions.
Author: M. Joseph Sirgy
Publisher: Routledge
ISBN: 1317689054
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.
Author: Rita Gunther McGrath
Publisher: Harvard Business Press
ISBN: 1591391237
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a company’s existing business platform—if managers know where and how to look for them. The authors practical tools and checklists to help leaders determine the best marketbusting move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively. Driving continuous growth is imperative for every leader in every industry. MarketBusters is the field guide that will help them succeed. MARKET BUSTERS OFFERS: * A Unique Perspective on Growth Opportunities: Big “breakthrough” moves are risky and often unsuccessful. Today’s executives are looking to drive growth off a platform of established markets, with existing customers, and with existing products and offerings. This book shows them how to do that. * A Highly Practical Approach: Actionable, tools-oriented focus of this book will appeal to executives under pressure to show results fast.
Author: Daniel H. Pink
Publisher: Penguin
ISBN: 1101597070
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
Author: George Silverman
Publisher: AMACOM
ISBN: 0814416691
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.
