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Author: Frank N. Magill
Publisher: Routledge
ISBN: 1134264690
Category : History
Languages : en
Pages : 1493
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Book Description
First Published in 2004. Volume II provides the hard facts and the history behind the headlines; significant 20th-century events in the evolution of all aspects of business and commerce are described in chronologically-arranged articles. The text of each article is divided into two sections: Summary of the Event describes the event itself and the circumstances leading up to it, and Impact of the Event analyzes the influence of the event on the evolution of business practice or on a major industry in both the short and long terms. Each article concludes with a fully annotated Bibliography.
Author: Frank N. Magill
Publisher: Routledge
ISBN: 1134264690
Category : History
Languages : en
Pages : 1493
Get Book Here
Book Description
First Published in 2004. Volume II provides the hard facts and the history behind the headlines; significant 20th-century events in the evolution of all aspects of business and commerce are described in chronologically-arranged articles. The text of each article is divided into two sections: Summary of the Event describes the event itself and the circumstances leading up to it, and Impact of the Event analyzes the influence of the event on the evolution of business practice or on a major industry in both the short and long terms. Each article concludes with a fully annotated Bibliography.
Author: David A Harper
Publisher: Routledge
ISBN: 1134791593
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
Enterpreneurship is central to the market process, and yet most theories of it fail to tackle the problem of how economic agents learn from their experience. This book redresses this by systematically applying the ideas of Karl Popper. It treats the entrepeneur as a theorist who develops conjectures which are then tested by exposure to the market, in an effort to eliminate errors. This is a critical aspect of the development of new ventures, as most entrepeneurial ideas turn out to be mistakes, at least in their original form.
Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 684
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Book Description
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Author: Andrew Targowski
Publisher: Informing Science
ISBN: 1681100029
Category : Electronic data processing
Languages : en
Pages : 419
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Book Description
In Part I, Prof. Targowski takes us through the evolution of modern computing and information systems. While much of this material is familiar to those of us who have lived through these developments, it would definitely not be familiar to our children or our students. He also introduces a perspective that I found both refreshing and useful: looking at the evolution on a country by country basis. For those of us who live in the U.S., it is all too easy to imagine that evolution to be a purely local phenomenon. I found my appreciation of the truly global nature of computing expanding as he walked me through each country’s contributions. In Parts II and III, constituting nearly half of the book, Targowski provides what I would describe as an in-depth case study of the challenges and successes of informatics in Poland. As he tells each story—many of which involved him personally—the reader cannot help but better understand the close relationship between the freedoms that we in the west take for granted and the ability to produce innovations in IT. Even after Poland left the orbit of the former Soviet Union, the remaining vestiges of the old way of thinking remained a major impediment to progress. Being right and being rigorous were far less important than being in tune with the “approved” ways of thinking. There are important lessons to be learned here, particularly as we try to project how IT will evolve in rapidly developing economies such as China. But, from my experience, they apply equally well to western academia, where moving outside of preferred values and patterns of research can lead a scholar to be ignored or even disparaged. In Part IV, Targowski presents a bold, forward-looking synthesis of informatics and informing science in the future. Building upon articles recently published in Informing Science: The International Journal of an Emerging Transdiscipline, he presents a conceptual scheme of historical informing waves that builds upon historians such as Toynbee. He then considers how these trends will necessarily force us to rethink how we develop and apply IT. He does not steer away from the controversial. But he also provides cogent arguments for all his predictions and recommendations.
Author: David Roberts
Publisher: Routledge
ISBN: 1000291715
Category : Education
Languages : en
Pages : 153
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Book Description
This book explores the demise of the grand narrative of European modernity. That once commanding narrative located the meaning of the past in the present and the meaning of the present in an ever-receding future. Today, instead, the present defines both the past and the future. The ‘contemporary’ has replaced ‘modern’ and ‘post-modern’ self-understandings. The times of the past and the future have been transformed into versions of ‘now’ while the present has acquired its own history. History of the Present describes the emergence of this ‘contemporary’ historical consciousness across a wide spectrum of cultural phenomena ranging from historiography to heritage and museum studies, and from the globalization of the novel to the rise of science fiction. The culture of the ‘contemporary’ appears particularly clearly in the merging of high and low culture along with art and fashion. This book will appeal to scholars of sociology, cultural and social theory, museum and heritage studies, and literary history and criticism.
Author: Robert Passikoff
Publisher: John Wiley & Sons
ISBN: 0470088796
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation "In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions." —Seth M. Siegel, Cochairman, The Beanstalk Group "Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick." —Lenore Skenazy, syndicated columnist "Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability." —Erich Joachimsthaler, Chairman, Vivaldi Partners "If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to." —John Gaffney, Executive Editor, Peppers & Rogers Group
Author: Gerard Giordano
Publisher: R&L Education
ISBN: 1607094363
Category : Education
Languages : en
Pages : 175
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Book Description
Should educators pay students? Should they make them wear sunglasses, regulate their clothing, allow them to bring animals into classrooms, discourage them from playing videogames, or transform their schools into gymnasiums? These are some of the suggestions that Cockeyed Education examines. This book enables readers to differentiate substantive from cockeyed suggestionsfor improving schools.. It directs them to the suggestions that scholastic experts, politicians, and members of the public have made. Additionally, it introduces them to the case method. It helps them apply this analytical technique to events that range from early Chicago schooling to the 2009 economic stimulus package.
Author: Jeffery Charlston
Publisher: Routledge
ISBN: 1351143719
Category : History
Languages : en
Pages : 506
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Book Description
Explaining America's rise as a global military power challenges the methodologies of military history. This volume looks beyond the major conflicts covered elsewhere in the Library to explore the operational, conceptual, technological and cultural forces that shaped the United States military after the American Civil War. Individual articles reflect the wide range of topics and approaches that contribute to the growing understanding of the American military and its relationship with its parent society.
Author: Ila Sharma
Publisher: Taylor & Francis
ISBN: 1000918416
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Effective leadership and organizational performance are concepts that continue to receive widespread attention in the business world. This book explores the importance of strategic leadership and the value it adds to organizations. It focuses on strategies to achieve market success and organizational performance as well as the challenges of leading in a fluctuating market. The book looks at recent trends in leadership development and the different styles of leadership. It dispels existing myths about leadership and offers an understanding of principles which will allow leaders to be more adaptable and effective and steer businesses and organizations into a more stable future. This book will be of interest to researchers and students working in the field of business, organizational communication, business management, human resource management and business studies.
Author: Mark A. Wolfgram
Publisher: Bucknell University Press
ISBN: 1611480078
Category : History
Languages : en
Pages : 295
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Book Description
How do individuals, societies, and nations deal with their difficult pasts? 'Getting History Right' examines this question in a comparative context by looking at an authoritarian East Germany and a pluralistic, democratic West Germany. Eschewing a narrow focus on elites, this work draws extensively on societal level discussions of the past in popular culture, such as film, television, radio, and newspapers. It examines how societal level discussions of the past shaped individual perceptions and interpretations of the past; and how individual perceptions and struggles over the meaning of the past shaped societal level discussions. These struggles over meaning and 'getting history right' are not only shaped by political power, but are also a source of symbolic power. To understand political life, scholars must embrace not only material political power, but also the symbolic and cultural roots of power. The research presented here makes extensive use of public opinion data, cinema attendance, and television viewer data, as well as other sources, to look at the multiple meanings that East and West Germans assigned to the Holocaust and World War II across time. Rather than culture merely being an extension of political power, this work argues that culture and the boundaries of the cultural matrix shape the use of political power by different social actors. Getting history right is not only a reflection of political power; it is a source of power itself.
