Author: William R. King
Publisher: Routledge
ISBN: 0429727194
Category : Social Science
Languages : en
Pages : 168
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Book Description
Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.
Author: Ashish Arora
Publisher: MIT Press
ISBN: 0262261367
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and development with activities such as production, marketing, and distribution. Today firms are forming joint ventures, research and development alliances, licensing deals, and a variety of other outsourcing arrangements with universities, technology-based start-ups, and other established firms. In many industries, a division of innovative labor is emerging, with a substantial increase in the licensing of existing and prospective technologies. In short, technology and knowledge are becoming definable and tradable commodities. Although researchers have made significant advances in understanding the determinants and consequences of innovation, until recently they have paid little attention to how innovation functions as an economic process. This book examines the nature and workings of markets for intermediate technological inputs. It looks first at how industry structure, the nature of knowledge, and intellectual property rights facilitate the development of technology markets. It then examines the impacts of these markets on firm boundaries, the division of labor within the economy, industry structure, and economic growth. Finally, it examines the implications of this framework for public policy and corporate strategy. Combining theoretical perspectives from economics and management with empirical analysis, the book also draws on historical evidence and case studies to flesh out its research results.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 320
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Book Description
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher:
ISBN:
Category : Antitrust law
Languages : en
Pages : 476
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Book Description
Author: United States. Congress. Senate. Committee on the Judiciary
Publisher:
ISBN:
Category :
Languages : en
Pages : 490
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Book Description
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Energy and Water Development
Publisher:
ISBN:
Category : Power resources
Languages : en
Pages : 942
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Book Description
Author: John O'Neill
Publisher: Psychology Press
ISBN: 9780415098274
Category : Capitalism
Languages : en
Pages : 246
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Book Description
Provides a critique of the market economy, focusing primarily but not exclusively on the work of F.A. Hayek.
Author: Liu Zhongbo
Publisher: Taylor & Francis
ISBN: 1040149502
Category : Social Science
Languages : en
Pages : 91
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Book Description
This book examines science and technology policies in China over time and explores the development of scholarly communication through the lens of the political economy of communication. Despite political censorship and restrictions on the production of academic knowledge in China, the number of scholarly publications has skyrocketed over the past 20 years. By explaining these seemingly contradictory phenomena, this study provides insight into the complex landscape of scholarly communication in China, shaped by the government in collaboration with commercial publishers. The book examines the dynamic relationship between the state and the market, including their key players, which determines the production and dissemination of academic knowledge. From a political economy perspective, it investigates how the academic governance complex, a system that intertwines communication, politics, and economics, has been established in China. It then discusses the impact of this system on the production of academic knowledge in the country. The title will serve as a key reference for academics, researchers, and students interested in the intersection of communication studies, librarianship, and political science, particularly those focusing on China's academic knowledge production and scholarly communication.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 664
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Book Description
Author:
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 712
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Book Description
