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Author: Robert Cluley
Publisher: Policy Press
ISBN: 1529233380
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction. This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science.
Author: Robert Cluley
Publisher: Policy Press
ISBN: 1529233380
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction. This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science.
Author: George Edgar Slusser
Publisher: University of Georgia Press
ISBN: 9780820314556
Category : Literary Criticism
Languages : en
Pages : 284
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Book Description
The impetus behind this collection of original essays is the tension between the aesthetic emphasis on stylistics in science fiction and fantasy writing and the critical limitations imposed by prevailing literary theory. From a variety of perspectives, the contributors show how a new, or expanded, set of methods and models can enrich critical exchange within the genre and between it and other types of fiction. The focus of the book is not entirely on critical restraints but also on the genre's robustly subversive, creative drive--its unwillingness or inability to pause for critical validation. The essays examine the proliferation of stylistic acts and experiments in science fiction and fantasy writing as assess the genre's revolutionary qualities: its reordering of narrative priorities, inversion of consecrated categories, and elevation of "minor" devices.
Author: Tom Shippey
Publisher: Oxford University Press, USA
ISBN: 9780192803818
Category : Fiction
Languages : en
Pages : 587
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Book Description
A collection of classic science fiction short stories features tales by H. G. Wells, Arthur C. Clark, Frederik Pohl, Clifford Simak, Brian Aldiss, Ursala K. LeGuin, and many others. Edited by the author of The Road to Middle-Earth. 20,000 first printing.
Author: Robert Silverberg
Publisher: Macmillan
ISBN: 9780765305343
Category : Fiction
Languages : en
Pages : 736
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Book Description
The mysteries and marvels of the science fiction world are brought to life in this compilation of stories representing the work of major authors in this field.
Author: Stuart Ritchie
Publisher: Arrow
ISBN: 9781529110647
Category : Errors, Scientific
Languages : en
Pages : 368
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Book Description
Author: Gary Westfahl
Publisher: University of Georgia Press
ISBN: 9780820317472
Category : Literary Criticism
Languages : en
Pages : 272
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Book Description
Gluttony and starvation, pleasure and pain, growth and decay. These and other extremes of our condition related to food, though all but banned from the "civilized" tables of mainstream fiction, are ideal topics for the "undomesticated," free-roaming modes of fantasy. As acts and ideas, food and eating are fundamental to all that makes us human and dominate our symbolic realms of art, literature, and cuisine. These essays show us the power of speculative modes of fiction to help us look anew at prehistorical and psychomythical attitudes toward food and eating; historical Western-cultural attitudes toward the material fact of food and the necessity of eating; and the relationship between attitudes toward food and how, how much, when, and where we eat. The contributors come from a variety of backgrounds, including anthropology, film, and French, Russian, English, and medieval literature. Ranging in their focus from shamans to cannibals, utopias to social Darwinism, muscle magazines to supermarket tabloids, the contributors discuss the theory and practice of science fictional eating; the dialectic, at the level of eating, between individual needs and collective norms; and the ways that eating habits and the availability and choice of food serve to contextualize and demarcate modern fictional genres. In addition to discussing such writers as C. S. Lewis, Stephen King, Octavia Butler, Jonathan Swift, and Anne Rice, the contributors also consider such films as Indiana Jones and the Temple of Doom and Cocteau's Beauty and the Beast.
Author: George Edgar Slusser
Publisher: University of Georgia Press
ISBN: 9780820317267
Category : Literary Criticism
Languages : en
Pages : 236
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Book Description
Through case studies, other contributors relate science fiction to other forms of "underground" literature, consider the continual cycle of illegitimate art replacing legitimate art, look at young readers of science fiction, chart the rising and falling "stock" of science fiction writers' reputations, and consider the influence of editors on a writer's work.
Author: Richard K. Morgan
Publisher: Ballantine Books
ISBN: 0345457765
Category : Fiction
Languages : en
Pages : 466
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Book Description
From the award-winning author of Altered Carbon and Broken Angels–a turbocharged new thriller set in a world where killers are stars, media is mass entertainment, and freedom is a dangerous proposition . . . A coup in Cambodia. Guns to Guatemala. For the men and women of Shorn Associates, opportunity is calling. In the superheated global village of the near future, big money is made by finding the right little war and supporting one side against the other–in exchange for a share of the spoils. To succeed, Shorn uses a new kind of corporate gladiator: sharp-suited, hard-driving gunslingers who operate armored vehicles and follow a Samurai code. And Chris Faulkner is just the man for the job. He fought his way out of London’s zone of destitution. And his kills are making him famous. But unlike his best friend and competitor at Shorn, Faulkner has a side that outsiders cannot see: the side his wife is trying to salvage, that another woman–a porn star turned TV news reporter–is trying to exploit. Steeped in blood, eyed by common criminals looking for a shot at fame, Faulkner is living on borrowed time. Until he’s given one last shot at getting out alive. . . .
Author: Brian David Johnson
Publisher: Morgan & Claypool Publishers
ISBN: 1608456560
Category : Fiction
Languages : en
Pages : 190
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Book Description
Science fiction is the playground of the imagination. If you are interested in science or fascinated with the future then science fiction is where you explore new ideas and let your dreams and nightmares duke it out on the safety of the page or screen. But what if we could use science fiction to do more than that? What if we could use science fiction based on science fact to not only imagine our future but develop new technologies and products? What if we could use stories, movies and comics as a kind of tool to explore the real world implications and uses of future technologies today? Science Fiction Prototyping is a practical guide to using fiction as a way to imagine our future in a whole new way. Filled with history, real world examples and conversations with experts like best selling science fiction author Cory Doctorow, senior editor at Dark Horse Comics Chris Warner and Hollywood science expert Sidney Perkowitz, Science Fiction Prototyping will give you the tools you need to begin designing the future with science fiction. The future is Brian David Johnson’s business. As a futurist at Intel Corporation, his charter is to develop an actionable vision for computing in 2021. His work is called “future casting”—using ethnographic field studies, technology research, trend data, and even science fiction to create a pragmatic vision of consumers and computing. Johnson has been pioneering development in artificial intelligence, robotics, and reinventing TV. He speaks and writes extensively about future technologies in articles and scientific papers as well as science fiction short stories and novels (Fake Plastic Love and Screen Future: The Future of Entertainment, Computing and the Devices We Love). He has directed two feature films and is an illustrator and commissioned painter. Table of Contents: Preface / Foreword / Epilogue / Dedication / Acknowledgments / 1. The Future Is in Your Hands / 2. Religious Robots and Runaway Were-Tigers: A Brief Overview of the Science and the Fiction that Went Into Two SF Prototypes / 3. How to Build Your Own SF Prototype in Five Steps or Less / 4. I, Robot: From Asimov to Doctorow: Exploring Short Fiction as an SF Prototype and a Conversation With Cory Doctorow / 5. The Men in the Moon: Exploring Movies as an SF Prototype and a Conversation with Sidney Perkowitz / 6. Science in the Gutters: Exploring Comics as an SF Prototype and a Conversation With Chris Warner / 7. Making the Future: Now that You Have Developed Your SF Prototype, What’s Next? / 8. Einstein’s Thought Experiments and Asimov’s Second Dream / Appendix A: The SF Prototypes / Notes / Author Biography
Author: Brian D. Meeks
Publisher:
ISBN: 9781942810155
Category :
Languages : en
Pages :
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Book Description
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