Author: I. M. Crawford
Publisher: Food & Agriculture Org.
ISBN: 9789251039052
Category : Business & Economics
Languages : en
Pages : 132

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Book Description
Marketing Research and Information Systems

Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1522526692
Category : Business & Economics
Languages : en
Pages : 492

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Book Description
To remain competitive, businesses must consistently analyze and enhance their management strategies. By utilizing the latest technological tools in the corporate world, organizations can more easily optimize their processes. The Handbook of Research on Technology Adoption, Social Policy, and Global Integration is a comprehensive reference source for the latest scholarly perspectives on the integration of emerging technologies and computational tools in business contexts. Highlighting a range of topics such as micro-blogging, organizational agility, and business information systems, this publication is ideally designed for managers, researchers, academics, students, and professionals interested in the growing presence of technology in the corporate sector.

Author: Tsiakis, Theodosios
Publisher: IGI Global
ISBN: 1466684607
Category : Business & Economics
Languages : en
Pages : 455

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Book Description
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description

Author: Bertram Schoner
Publisher: Huntington, N.Y. : R.E. Krieger Pub.
ISBN:
Category : Marketing research
Languages : en
Pages : 616

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Book Description

Author: Paul Reynolds
Publisher: Taylor & Francis
ISBN: 1136432868
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.

Author: Bertram Schoner
Publisher: Huntington, N.Y. : R.E. Krieger Pub.
ISBN: 9780898741605
Category : Marketing research
Languages : en
Pages : 588

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Book Description

Author: Karine Charry
Publisher:
ISBN: 9781472477453
Category : Marketing research
Languages : en
Pages : 0

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Book Description
4.2. Non-Hierarchical K-Means Clustering -- Managerial Problem and Dataset Description -- Data Analysis -- Interpretation -- 4.3. Profiling Clusters -- Managerial Recommendations -- Further Reading -- Chapter 5 Hypothesis Testing -- Objectives -- Fundamentals -- 5.1. Parametric Tests -- 5.1.1. One-Sample T Test -- Managerial Problem -- Translation of the Managerial Problem into Statistical Notions -- Hypotheses -- Dataset Description -- Data Analysis -- Interpretation -- Managerial Recommendations -- 5.1.2. Independent-Samples T Test -- Managerial Problem.

Author: Kimball P. Marshall
Publisher: Boyd & Fraser Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 188

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Book Description
This text is organized into four parts that present a comprehensive view of marketing information systems. Practical examples and illustrations from real-world marketing practitioners are integrated into the text. As a learning tool, key words are fully defined when first presented, then are listed at the end of each chapter. Includes recommended reading lists.

Author: Robert Dow Buzzell
Publisher:
ISBN: 9780700947560
Category : Management information systems
Languages : en
Pages : 0

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Book Description